Beyond Bodegas.Beyond Bodegas Jim Perkins Paramount Market Publishing 301 South Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. Street, Suite 109, Ithaca, NY 14850 0972529039 $39.95 1-888-787-8100 www.paramountbooks.com In Beyond Bodegas: Developing A Retail Relationship With Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere Customers, author Jim Perkins draws upon his affinity for Spanish culture as well as his many years of experience working in the retail business in Mexico and the United States Relations between the United States and Mexico are among the most important and complex that each nation maintains. They are shaped by a mixture of mutual interests, shared problems, and growing interdependence. to offer seasoned, practical, tested advice to materially assist retailers of all kinds to learn more about what their Hispanic customers may expect from them. Such retailers are provided with strategies to attract Hispanic customers ranging from creating a store-within-a-store, to stocking known Hispanic brands alongside their U.S. counterparts, to making certain their signs are in Spanish and a bilingual bi·lin·gual adj. 1. a. Using or able to use two languages, especially with equal or nearly equal fluency. b. staff is on hand to assist their Hispanic clientele. Also covered in detail are Hispanic brands, elements in creating warm and friendly exteriors and interiors, the importance of faith and religious holidays in the Hispanic community, and the necessity of making a commitment to the Hispanic community in order to be successful marketing to an Hispanic customer base. With the growing Hispanic population within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Beyond Bodegas is significant and highly recommended reading for anyone seeking to market a product or service to Hispanic consumers. |
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