Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Beyonce, Music World, Sony BMG Music Entertainment and Starwave Mobile Team to Develop Mobile Game; Game to Be Based on Beyonce and Her House of Dereon Fashion Line and the New Juniors Dereon Fashion Line.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Starwave Mobile today announced it has obtained worldwide licensing rights from Beyonce Inc. and SONY BMG Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann) completed on August 5, 2004.  to develop and publish a mobile game themed around multi-Grammy award-winner, actress and fashion icon Beyonce. Expected to launch in 2007, Starwave Mobile will publish a mobile game incorporating Beyonce's music and her recently launched fashion line, House of Dereon. The game will also incorporate the new juniors line, Dereon. Beyonce's sister, Solange, is the face of the new juniors line.

"Beyonce, with her phenomenal success and immense global following, is at the forefront of pop culture. Her mass appeal transcends many different audiences and is a perfect fit for the mobile platform," said Larry Shapiro, executive vice president and general manager, Starwave Mobile. "We are thrilled to be collaborating with her and SONY BMG to create a game which will offer both fans and fashion lovers alike an unforgettable mobile experience based on Beyonce's signature style and persona."

"As a leader in the lifestyle and urban mobile arena, Starwave was a natural choice for Beyonce to connect with her fans in an entirely new way via the mobile platform," said Matthew Knowles, Beyonce's manager. "The content will reflect her clothing line's hip and trendy feel, and Beyonce is looking forward to being part of the development process to help ensure that it truly captures the House of Dereon spirit. Our team is excited to offer fashionistas the opportunity to adorn their mobile phones with Beyonce's unique style anytime, anywhere."

The announcement comes on the heels of Beyonce's second solo album release, "B'Day," which coincided with the star's 25th birthday. Founded by Beyonce and her mother, Tina Knowles Tina Knowles (born Célestine Ann Beyincé on January 4 1954) is an United States fashion designer for her House of Deréon brand.

Perhaps best known as the mother of singer Beyoncé Knowles, she served as the designer of costumes for her daughter's musical group Destiny's Child.
, The House of Dereon clothing line was inspired by the success of the fashions created by Tina, which were worn by R&B group Destiny's Child This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
.

About House of Dereon

Inspired by three generations of women united in a labor of love, House of Dereon is named after Tina Knowles' mother and Beyonce's grandmother, Agnez Dereon, who was a seamstress and influenced Tina's love of fashion. The House of Dereon, which is available at better retail and specialty stores worldwide, features ready-to-wear, casual sportswear and denim offerings along with furs, outerwear, accessories (belts, hats and handbags) and footwear. Dereon, the new junior line component to the House of Dereon collection, launches in specialty stores across the country this coming October 2006.

About Beyond Productions, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

Beyond Productions, LLC was founded in May 2004 by Tina and Beyonce Knowles, Jason and Arthur Rabin of Wear Me Apparel/Kid's Headquarters. The partnership provides the infrastructure for licensing and brand management to the House of Dereon and Dereon apparel brands.

About Sony BMG

SONY BMG MUSIC ENTERTAINMENT is a global recorded music recorded music nmúsica grabada  joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
  • Sony Electronics Inc.
.

About Starwave Mobile

Starwave Mobile is the unit of the Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney.  that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company. It also develops original, non-Disney branded properties. The Walt Disney Internet Group (WDIG WDIG Walt Disney Internet Group
WDIG Walt Disney Imagineering Glendale (California) 
) provides strategic leadership and operational management for The Walt Disney Company's (NYSE NYSE

See: New York Stock Exchange
:DIS) Internet properties, including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.

Starwave Mobile maintains key relationships with all of the major North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 carriers and major content aggregators.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Sep 12, 2006
Words:619
Previous Article:Digi High Speed Wireless WAN Router Receives Certification on Verizon Wireless EV-DO Network; ConnectPort WAN VPN is industry's first upgradeable,...
Next Article:Starwave Mobile Announces Exclusive Scarface(TM) Mobile Content Lineup; Game and Personalization Content Based on Ultimate Iconic Epic To Be...
Topics:



Related Articles
Sony pursues merger with Bertelsmann AG.
TINSELTOWN SPYWITNESS.
Sony signs for 93,320 s/f lease.
BIDDING AN ANTI-CLIMACTIC FAREWELL TO DESTINY'S CHILD.
IN THE PINK FILM, FASHION, TV ADS - THE FUTURE IS BRIGHT FOR BEYONCE.
SOUND CHECK.
TINSELTOWN SPYWITNESS.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles