Beyen Survey Shows Rebates Shunned by Consumer Electronics Makers.Business/High Tech Editors NIAGARA FALLS Niagara Falls, waterfall, United States and Canada Niagara Falls, in the Niagara River, W N.Y. and S Ont., Canada; one of the most famous spectacles in North America. The falls are on the international line between the cities of Niagara Falls, N.Y. , N.Y.--(BUSINESS WIRE)--Nov. 8, 2002 Financing, Value-Added Offers From Retailers Drive Digital Demand Retailers are leveraging financing, free-with-purchase and other value-added offerings to usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. the digital video decade. The number of advertised retail offers for two categories, digital versatile disc digital versatile disc or digital video disc (DVD), a small plastic disc used for the storage of digital data. The successor media to the compact disc (CD), a DVD can have as much as 26 times the storage capacity of a CD. (DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ) players and high definition television (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ), are up dramatically, but rebates are down and out. The volume of advertising for video consumer electronic products overall is down 2.6%. Once the second most popular promotional vehicle in the consumer electronics market, accounting for 18.3% of all retail consumer electronics offers, rebates now represent less than 6.0% of all retail ads. "It looks as if the world of instant consumer electronics gratification has a low tolerance for the rebate opportunities," said Roger C. Lanctot, director of advertising analysis for Beyen. "DVD players A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. and HDTV are the most widely advertised categories. Consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. low, no-nonsense prices on their DVD players and no-interest financing for their HDTV purchases." The variety of retail offers continues to grow including everything from recliners sold with HDTV and projection television sets to free DVD players, DVD movies and movie rentals. One of the most rapidly growing retail incentives is free media, especially recordable DVDs.
Change in # of Ads Jan.-Sept. '02 Jan.-Sept. `01
Offer Type Jan.-Sept. '01 vs. `02 Share Share
No Offer 6.5% 67.6% 61.9%
Other Value Offer 61.3% 15.6% 9.4%
Gift Certificates 23.6% 7.6% 6.0%
and Free w/Purchase
Rebate -70.2% 5.6% 18.3%
Installation Offer -21.9% 3.6% 4.4%
The overall number of ads for consumer electronic video products is down 2.6% mainly due to fewer offers for camcorders (-14.5%), televisions (-11.7%) and projection televisions (-47.1%). With prices for DVD players falling well below $100 in 2002, advertised rebate offers for DVD players plunged nearly 90% and accounted for only 2.0% of all retail offers, down from more than 20% in 2001. DVD players have been one of the most popular free-with-purchase items used to promote HDTVs. Free DVD player offers increased 50.4% for the January-September period in 2002 relative to the same period last year, but still accounted for only 10% of all advertised deals. Advertised rebates on HDTVs dropped 70.8% and have only represented 2.9% of offers in 2002, compared to 17.3% of all advertised specials in 2001.
Selected Change in # of Ads YTD '02 YTD '01 Ad
Categories YTD '02 vs. YTD `01 Ad Share Share
Direct View -11.7% 23.1% 21.5%
Televisions
DVD Players 27.0% 20.1% 17.6%
HDTVs 71.9% 19.5% 13.2%
Camcorders -14.5% 14.4% 17.5%
The data reported here is based on the tracking of retail preprint pre·print n. Something printed and often distributed in partial or preliminary form in advance of official publication: a preprint of a scientific article. tr.v. and run-of-press advertising by retailers drawn from 102 daily newspapers encompassing 85 U.S. metropolitan areas. Beyen's North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters is in Niagara Falls, Ontario Niagara Falls is a Canadian city of 82,184 residents<ref name="2006CensCommun" /> on the Niagara River in the Golden Horseshoe region of south-central Ontario. It lies across the river from Niagara Falls, New York, and was incorporated on June 12, 1903. , with its corporate headquarters in Dusseldorf, Germany. For further information contact Roger Lanctot, director of advertising analysis at (905) 374-4596. |
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