Beware the Siren Call of Electronic Commerce Mainspring Advises: "Look Before You Leap".CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass.--(BUSINESS WIRE)--July 21, 1997-- WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. .MAINSPRING.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. Introduces E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. "Decision-Support Package" To Help Businesses Make Online Selling Decisions Mainspring Communications Inc. (www.mainspring.com), a membership-based community for Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the professionals, announced today the availability of its online E-Commerce Decision-Support Package. The online package consists of original content and selected book chapters, white papers and articles focused solely on e-commerce and written by Mainspring analysts and leading Internet industry experts. The new e-commerce package offers expert, distilled, vendor- independent information about when and how companies should implement online selling strategies. The electronic commerce package helps Internet professionals avoid unsuccessful e-commerce efforts by showing them how to cover all the bases in planning, justifying and designing an e-commerce application, including security, payment schemes, user interfaces and back-end integration issues. "Before you rush to launch an online sales project, beware be·ware v. be·wared, be·war·ing, be·wares v.tr. To be on guard against; be cautious of: "Beware the ides of March" Shakespeare. v. of the dangers," says Michael Nadeau, Mainspring Internet analyst. "Only 30% of all e-commerce sites are profitable. However, experience counts; 42% of sites that have been selling online for two or more years are profitable, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report from ActivMedia. Mainspring's e-commerce package helps companies compress the learning curve and decide if e- commerce is a good move." Today, even though only 3% of business sites on the Web are set up for transactions, companies of every size must face the inevitability of e-commerce. Web-generated revenues at commercial Web sites will reach more than $24 billion in 1997, according to ActivMedia. The overall movement to online commerce is forecasted to bring Net-generated revenues to $1 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. by the year 2001. In addition, in a market research study of large companies, International Data Corporation reports that the urgency companies feel to get their Web sites functioning is creating a huge demand for professional Web service consultants. The Mainspring service is structured to save time for the Internet professional by providing relevant content about various Internet projects in one place to eliminate endless Web searches. Mainspring uses all the best functionality of the Internet. It is organized into distinct, interactive sections, including unbiased, original and authoritative articles about the Internet and expert-led discussion forums. Both of these areas are cross-referenced and hyperlinked to allow for rapid, targeted, in-depth exploration of specific areas of interest. The e-commerce package is one of many ongoing Decision-Support Packages offered by Mainspring to its online community. The content of the packages is drawn from the practical experiences of dozens of leading Internet consultants and authorities and the clients who deploy the applications. These packages offer thorough coverage of Internet-related topics such as e-commerce, security, privacy, site design, Web servers and applications, to name a few. The packages are part of Mainspring's overall Internet-related Content area, which also includes case files featuring Fortune 500 companies who are planning or who have already implemented various Internet solutions. The e-commerce package is divided into two main sections: "Our Take" and "Outside Resources." Our Take consists of original reports and articles by Mainspring analysts and leading Internet industry experts. Outside Resources consists of checklists, book chapters, white papers and a listing of organizations carefully selected and culled to represent the most current and authoritative information on the subject of e-commerce. The subject areas covered in "Our Take," include insightful reports by Mainspring analysts Michael Nadeau and Elise Martin about four categories of businesses which are selling over the Internet - direct retailing, business-to-business, services and digital products. Also in "Our Take," David Marshak of the Patricia Seybold Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, (particularly Customers. Group offers a step-by-step roadmap of the processes and technologies companies need to plan and incorporate e-commerce into their overall business strategy. Michael Alexander Michael Charles Alexander, (November 20 1920 – December 19 2004), was a British Captain in the Special Boat Service, and a German Army Prisoner of War held captive at Oflag IV-C. , author of the book Net Security: Your Digital Doberman, lends his insights into e-commerce with an analysis of secure transactions. Sanjiv Gossain of Cambridge Technology Partners presents both the technical and logistical lo·gis·tic also lo·gis·ti·cal adj. 1. Of or relating to symbolic logic. 2. Of or relating to logistics. [Medieval Latin logisticus, of calculation challenges of tying a company's Web and back end systems together. In his article, James Derk of the Evansville Courier A monospaced typeface originating from the typewriter that is commonly used for letters. It is still considered by many to be the "appropriate" typeface for business correspondence. focuses on what it takes to develop a meaningful online user experience for customers. The "Outside Resources" section of the e-commerce package covers Internet basics; new products and emerging standards; deploying and managing an e-commerce operation, including legal issues; and secure transactions. The information in Outside Resources is hyperlinked and instantly available to members with the click of a mouse. In addition, many of the books, from which the feature chapters are chosen, can be ordered directly from the Mainspring site via www.amazon.com . The Mainspring service is available now for a free trial to anyone visiting the site. The annual cost of Mainspring membership is $495 or $49.95 per month. The first month of membership includes an unconditional HEIR, UNCONDITIONAL. A term used in the civil law, adopted by the Civil Code of Louisiana. Unconditional heirs are those who inherit without any reservation, or without making an inventory, whether their acceptance be express or tacit. Civ. Code of Lo. art. 878. UNCONDITIONAL. 30-day money-back guarantee. Mainspring Communications Inc., founded in April 1996, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation). Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States. . Mainspring is an online membership-based community for Internet professionals seeking Internet project advice and decision-support from peers and experts. Mainspring features practical Internet planning and design advice, peer-to-peer discussion forums, expert opinions, and case studies focused on helping companies gain competitive advantage from the use of Internet technologies. For more information or to register for membership visit www.mainspring.com -0- NOTE TO EDITORS: Editors who would like a complimentary Mainspring membership beyond the free trial period should call: Jim Murphy  Please see the discussion on the . CONTACT: Murphy Communications Jim Murphy (617) 721-7705 jimmurphy1@aol.com |
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