Beverly W. Macy Joins Fandom, Inc. as Chief Marketing Officer; Accomplished Senior Executive Brings Marketing and Sales Expertise to Fast-Growing Expanded Reality Entertainment Company.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--Oct. 20, 2000 Fandom, Inc. (www.fandom.com), the preeminent Expanded Reality Entertainment(TM) company, has appointed a leading executive to spearhead marketing and sales activities at its Santa Monica headquarters. Joining the Fandom team is Beverly Macy, Chief Marketing Officer. The announcement was made today by Mark Young, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Fandom, Inc. "Fandom is fortunate to be enhanced by the talent and experience of our newest senior-level executive, Beverly Macy," said Young. "Beverly brings a level of marketing ingenuity that will help generate new channels of consumer interest for our various `Fandomains,' expanding our programs and increasing our brand awareness." Macy is a veteran corporate executive with 20 years of experience in sales and marketing. She will be responsible for planning and executing comprehensive marketing strategies and programs, as well as creating and implementing corporate brand-building. Prior to joining Fandom, Macy served as Executive Vice President of Marketing at SoftAware Networks, an Internet infrastructure company, recently sold to Digital Island for $458 million. Before joining SoftAware, Macy excelled in a series of increasingly demanding marketing and management positions at Xerox Corp. In her most recent post leading the Worldwide Marketing Operations for Xerox's Printing Systems Division, a $2.3 billion high-growth sector, she provided vision and direction for the development of worldwide marketing programs and managed a team of 22 marketing professionals. Macy began her career in 1980 at the Federal Systems Division of Wang Laboratories Wang Laboratories - Computer manufacturer, known for their office automation products. Quarterly sales $208M, profits $3M (Aug 1994). , directing a team of systems integrators and programmers. Macy was honored with the Excellence in Community Service award from the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Mayor's office in 1993 and currently serves as a guest lecturer in UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX Extension's Executive Marketing Program. About Fandom Santa Monica-based Fandom Inc. (www.fandom.com), which operates the Internet's number-one choice for Expanded Reality Entertainment(TM) (science fiction, fantasy, online gaming See gaming. and horror entertainment), is a media company with multiple delivery platforms. The Web site provides an immersive online environment that combines content, commerce and community with an emphasis on fan participation. Fandom.com features an online shop specializing in genre merchandise and collectibles, with more than 7,000 items available, including action figures, videos, games, comic books comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. and clothing. The site also features news, in-depth articles, fan-generated content, chats, surveys and polls, sweepstakes and contests. Fandom's popular "Fandomains" include: "Batman," "Buffy The Vampire Slayer," "Godzilla," "Harry Potter," "The Lord of the Rings," "Star Wars," "Pokemon," "South Park," "Spiderman," "Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. ," "Superman," "The Simpsons,"
"Xena," "X-Files," "X-Men," "James
Bond" and "KISS."
Founded in July 1999, the company's investors include Redpoint Ventures, RRE RRE Red Rock Eater (News Service) RRE Road Race Engineering RRE Remote Roof Easy RRE Residential Real Estate RRE Rise-And-Run-Length Encoding RRE Royal Radar Establishment (Great Britain) Ventures, Wasserstein Adelson Ventures and Entertainment Media Ventures. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.102000/bb4 |
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