Beverly Ulbrich Joins Brightware as Senior Vice President of Marketing.

NOVATO, Calif.--(BUSINESS WIRE)--Jan. 27, 1999--Brightware, Inc., the leading supplier of customer assistance software for e-business, today announced the appointment of Beverly Ulbrich as senior vice president of marketing.

In this role, Ms. Ulbrich now leads Brightware's worldwide marketing organization, which includes strategic, corporate, product and field marketing. She is also responsible for creating and implementing Brightware's partnering strategy. Ulbrich reports directly to Brightware CEO, Chuck Williams.

"Brightware's success in creating and dominating the market for Web and E-mail based customer assistance applications has led to tremendous growth for our company and brought us to a stage where we needed a strong leader in marketing," said Chuck Williams. "I am pleased to bring on a world-class marketer like Beverly Ulbrich to help Brightware exceed the expectations of the marketplace and drive us to new levels of excellence."

Ulbrich brings over 15 years of Internet, software and technology marketing experience to Brightware, most recently serving as the president and founder of BJU Consulting Services, providing strategic business and marketing consulting to leading technology companies. Ms. Ulbrich also served as senior vice president of marketing at both Amplitude Software Corporation, a leading provider of Web-based enterprise applications, and Premenos Corporation, an early Electronic Data Interchange (EDI) provider. While at Amplitude Software, Ms. Ulbrich re-priced, repackaged and repositioned Amplitude's product line and also redesigned its lead generation, tracking and analysis program.

While at Premenos, Ms. Ulbrich led marketing communications, product marketing and management, vertical market development and lead generation for the $35 million, 270-person company. She was instrumental in educating the company on product marketing and management functions, and she helped lead Premenos into the Internet marketplace. Before joining Premenos, Ms. Ulbrich served as senior director of marketing and business development at Sun Microsystems, where she oversaw all aspects of product marketing, marketing communications, channel development and business development. Ms. Ulbrich holds a BA in Math/Computer Sciences from Rutgers University and an MBA from Santa Clara University, specializing in Marketing and Finance.

"Brightware is in the enviable position of being the dominant player in a market that is launching into a high growth phase as mainstream companies begin implementing Web and E-mail customer service and sales applications," said Beverly Ulbrich. "I'm looking forward to further strengthening our marketing and sales efforts to expand our leadership and enable Brightware to achieve outstanding success."

About Brightware

Brightware provides packaged software applications that businesses use to deliver customer assistance. Brightware is the worldwide market leader in E-mail/Web response software as measured by International Data Corporation. Brightware helps companies dramatically increase their levels of E-mail and Web-based sales and customer service while reducing costs. For more information, please visit Brightware's Web site at http://www.brightware.com or call [phone].

Brightware is a registered trademark of Brightware, Inc. All other company and product names may be trademarks of their respective owners