Beverly Tilden Named Marketing Director of STAR 93.7 and Entercom Boston Integrated Marketing Director.Business & Entertainment Editors BOSTON & BALA CYNWYD, Pa.--(BUSINESS WIRE)--Oct. 29, 2001 Beverly Tilden has been named Marketing Director for WQSX-FM 'STAR 93.7' and Integrated Marketing Director for Entercom Radio in Boston, it was announced today by Tom Baker, VP Market Manager for Entercom Communications (NYSE NYSE See: New York Stock Exchange :ETM (database) ETM - An active DBMS from the University of Karlsruhe. ). In this newly created position, Ms. Tilden will report to Baker and to Julie Kahn, VP General Manager of WQSX and WAAF WAAF abbr. Women's Auxiliary Air Force . In addition to assuming day-to-day marketing responsibilities at STAR 93.7 FM, Ms. Tilden will be working with all four Entercom radio stations in the market (WQSX-FM, WAAF-FM, WEEI-AM and WRKO-AM), as well as the cluster's sports marketing group, to create programs that effectively deliver integrated marketing solutions to advertisers using all of the Entercom brands. In addition, she will work with the programming team to develop strategies to maximize the listenership lis·ten·er·ship n. The people who listen to a radio program or station. of the station group. Ms. Tilden brings over 20 years of top-ten market experience in radio to her new role at Entercom. She was most recently the Senior Vice President of Marketing for AMFM AMFM Association of Marriage and Family Ministries AMFM Automated Mapping Facilities Management AMFM Association des Modélistes Ferroviaires de Montréal (French: Montreal Railroad Modelers Association) Inc. at the time the nation's largest radio broadcaster before its purchase by Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. in 2000. In this capacity, she worked directly with station management on strategic marketing plans, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising, direct marketing, contesting and event planning in markets from Los Angeles to San Francisco to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . She has also been a Station Manager at WEEI-AM in Boston and on separate occasions, Marketing Director at KISS 108-FM, WZOU-FM, WHDH-AM and WBZ-AM - all in Boston. Commenting on Ms. Tilden's appointment, Tom Baker said, "Bev brings tremendous experience to our company in a variety of areas from product development to sales marketing strategies, and we're pleased to have her on our team. Integration of our station capabilities is critical to the valuation of our properties going forward." "We are fortunate to have someone of Bev's talent to join Entercom Boston and help us to create the best marketing solutions for our clients," added Ms. Kahn. "Our business is to help our advertisers deliver their message in the most effective way possible. Bev's knowledge of the Boston radio landscape combined with our marketing group and the strong Entercom brands will strengthen the Boston team and further deliver on that promise." Ms. Tilden said, "I am delighted to be joining Entercom Boston. Julie and Tom have a strong plan and vision for success at these Boston stations. I am more than excited about joining their team to focus on integration for the maximum benefit of ratings and revenue. STAR is very strong in the ratings and has a great staff, so there's no limit to their potential." Entercom Communications is the fifth largest radio company in the United States based on net revenues and operates 95 stations in 18 markets. |
|
||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion