Beverly Hills Ltd. Signs Letter of Intent to Acquire Player's Choice Golf and Travel, Inc.; Travel Business Will Expand Content of the GlobalGolf.com Internet Portal.ATLANTA--(BUSINESS WIRE)--June 23, 1999-- Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. Ltd. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BLTD BLTD Binary Logical Topology Design ) management confirmed today that they signed a letter of intent to acquire Player's Choice
Player's Choice is a marketing label utilized by Nintendo to promote video games on Nintendo game consoles which have sold many copies; Player's Golf & Sport Tours Inc. Based in Fort Myers Fort Myers, city (1990 pop. 45,206), seat of Lee co., SW Fla., on the Caloosahatchee River, near the Gulf of Mexico; founded 1850, inc. 1905. It has a tourist trade and light industry and is a shipping point for citrus fruits, winter vegetables, flowers (especially , Fla., Player's Choice is one of the largest "golf exclusive" vacation tour operators that specializes in custom golf vacation packages to nearly every major golf destination in the United States. The company guarantees preferred tee times at more than 400 golf courses nationwide and provides access to all travel accommodations, expert recommendations and one-call bookings. Upon completion, the acquisition of Player's Choice will further expand the content, sales and services for Beverly Hills Ltd.'s GlobalGolf.com (http://www.globalgolf.com) international online golf portal. The Player's Choice experienced management staff including two PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used. (2) (Programmable Gate Array) See gate array and FPGA. professionals, Charles Albright and Tom Runyon, and its web site http://www.pchoice.com will be included in the acquisition. "Player's Choice has developed unrivaled, strategic alliances in the golf industry to offer the largest selection of golf vacation products of any travel company," said Charles Williams, president of Beverly Hills Ltd.'s Golf Division. "Player's Choice's affiliations and management expertise combined with our GlobalGolf.com's instant access firmly positions Beverly Hills Ltd. to capitalize on the $4 billion U.S. golf travel market." GlobalGolf.com is a partnership between Beverly Hills Ltd. and CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. Sports, targeting worldwide golf enthusiasts. CNBC Sports, with an estimated international audience of more than 60 million households, will provide an international broadcast platform and worldwide advertising, as well as a variety of promotional tools in a joint effort to create the world's No. 1 Internet golf portal. Beverly Hills Ltd. will provide editorial content and golf-related products and services available for online purchase. The GlobalGolf.com site will encompass all facets of upscale golf apparel, quality merchandising, tee-time reservation, travel and hospitality. The site has links designed to attract the largest audience of affluent golf enthusiasts. These links include golf publications, information and products. Beverly Hills Ltd. is a diversified holding company that combines ownership of traditional retail, publishing and product companies with the expertise of Internet commerce. To date, the company has specialized in bringing upscale merchandise, recreation and sporting goods to the Internet through a network of new media assets. For more information visit the company website at www.bhltd.com. CNBC Sports is a joint venture between NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , America's premier network and Parallel Media Group, a leading global sports marketing company. The company is the exclusive provider of executive sports programming to CNBC's networks in Europe and Asia, broadcasting 12 hours per week in each region. Having secured exclusive broadcast contracts with all the major golf tours (US PGA Tour, European Tour, Australian PGA Tour, Asian PGA Tour and South African PGA Tour) CNBC Sports has established itself as the premier source of golf programming on an international basis. In addition, CNBC Sports promotes major events including the World Cup of Golf and the Vodacom Mercedes-Benz South African Open The South African Open is one of the principal golf tournaments on the Sunshine Tour and since 1997 it has been co-sanctioned by the European Tour. It is one of the "National Opens" which receives special treatment from the Official World Golf Rankings, with the winner being . |
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