Beverly Hills Ltd. Acquires The Golfer Magazine.HOLIDAY, Fla.--(BUSINESS WIRE)--April 26, 1999-- Holding Company Adds Golf Enthusiast Magazine to Slate of Media Interests Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. Ltd. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BLTD BLTD Binary Logical Topology Design ), a diversified holding company with a variety of new media-related assets, announced Monday that it has acquired The Golfer, a 200,000-circulation national golf enthusiast magazine that targets an upscale reader demographic. The Golfer is a newsstand and subscription-based glossy consumer magazine for the avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia golfer that delivers a highly affluent reader base in a manner similar to Cigar Aficionado Cigar Aficionado is an American magazine that is dedicated to the world of cigars. Published since September 1992, the magazine is known for its articles about different brands of cigars worldwide, and for the celebrities that have appeared on its cover. , DuPont Registry The duPont REGISTRY™ is the brand name of print publications primarily geared toward the sale of luxury items. The publications feature many articles, guides and classified advertisements of cars, motorcycles, boats, yachts, luxury homes and celebrities. and Robb Report The Robb Report is a magazine about luxury life, featuring products of the lifestyle, such as cars, watches, and real estate. It was originally started by Robert White as a magazine to complement the purchase of a Rolls-Royce automobile. . Its editorial scope includes stories about sports equipment, travel, fashion and instruction as these topics relate to the avid golfer. The Golfer's average reader is a working professional who travels frequently, belongs to a private golf club and makes nearly $200,000 annually. The Golfer will be added to the company's Golf Division, which currently includes assets in the retail and online marketing of golf-related products. Beverly Hills Ltd. plans to quickly equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. the magazine with a new Web site that will incorporate fresh content with special discounts and promotional offers for golf equipment and travel. Magazine subscriptions will also be enabled online, and print advertising contracts will be augmented by new online opportunities on The Golfer's Web site. "This acquisition will provide a print media balance to the division's internet focus to usher USHER. This word is said to be derived from a huissier, and is the name of an inferior officer in some English courts of law Archb. Pr. 25. The Golfer into the 21st century," Michael Hanlon, chairman of Beverly Hills Ltd. said. "The Golfer is a natural for our golf division, which already markets upscale sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport to golfers. It meshes perfectly with the online and retail offerings we provide for the golf enthusiast. It further enriches Beverly Hills Ltd. and our unique business model of combining traditional companies with new media ventures." -0-
Beverly Hills Ltd. will add The Golfer to its Golf division. The
company's other divisions include:
-- Golf - The Golfer magazine is now added to this division, which
includes Golf Shoes Plus Inc. and Pro's Edge Wholesale Inc. Golf
Shoes Plus Inc. is a retailer of high-quality, name-brand golf
shoes with both online (www.golfshoesplus.com) and traditional
retail sales. Pro's Edge Wholesale Inc. is a wholesaler of
quality, name-brand golf accessories. Pro Edge also manufactures
"The Big Smoke Driver," a patent-pending titanium alloy oversized
driver that is being sold via the Internet at
www.thebigsmoke.com.
-- Industrial Commerce - This division includes The Grand Master Co.
(www.masterschoice.com) and Grand Mastercrete, developers and
manufacturers of industrial coatings and concrete products. These
companies market their products through both traditional sales
channels and the Internet.
-- Internet - This division includes Beverly Hills Charity Auction
(www.bhauction.com), a unique charity auction Web site that
features upscale branded products, entertainment memorabilia and
sports collectibles.
More divisions of the company will be announced later in Q2 99. Beverly Hills Ltd. is a diversified holding company that combines ownership of traditional retail, publishing and marketing companies with expertise in Internet commerce. Thus far, the company has specialized in bringing upscale merchandise, recreation, and sporting goods to the Internet through a network of new media assets. The company expects more than $50 million in sales in its current fiscal year with $1 per share earnings. For more information on the company, visit the web site at www.bhltd.com. Information included in this news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve potential risks for Beverly Hills Ltd. The future results of Beverly Hills Ltd. could differ materially from those discussed herein. |
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