Beverly Hills Body Shop.HAIR BY YUKI SHARONI DOES MORE THAN ITS NAME IMPLIES, PROVIDING MASSAGES, FACIALS, HYDROTHERAPY hydrotherapy, use of water in the treatment of illness or injury. Although the medicinal and hygienic value of water was recognized by the early Greeks, hydrotherapy attained its widest use in the 18th and 19th cent. AND SCRUBS BEVERLY Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. hairstylist Yuki Sharoni didn't rush to get into the day spa A day spa is a business establishment which people visit for personal care treatments such as massages and facials. It is similar to a beauty salon in that it is only visited for the duration of the treatment. business when it became the trendy thing to do a few years ago. Sharoni, who had been running his hair salon A hair salon (also called 'Hairdresser' and 'Hair Parlour')is a place where one goes to get their hair cut, as well as styled, highlighted or coloured. There are many different types of hair salons that one can choose to go to. since 1991, wanted to find just the right location. He wound up on the outskirts of Beverly Hills, near the Peninsula Hotel, where he turned a former flower shop into a two-story beauty salon and day spa. The place doesn't exactly stand out -- there's no name boldly emblazoned on the storefront and just a barely visible street number -- which, of course, is just the way Sharoni likes it. "A part of my personality is being shy," he said. "I believe in doing and not talking. With the location, we're in Beverly Hills, but yet we're far from everything." Sharoni's demeanor hasn't prevented him from landing high-profile clients like Ileana Douglas, Kim Delaney, singer Meredith Brooks and actor Mickey Rourke. Sharoni, 42, has even gained some recognition himself, from talking about hairstyle trends on shows like "Entertainment Tonight" and "Hard Copy." "The whole day spa industry is growing at about 20 percent annually," said Andrew Finkeistein, president of Beauty Matters Ltd., a New York-based salon and spa business development company. "The number of hair salons in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. has not changed for many years. It's basically flat growth. Customers now want more lifestyle services based around not just beauty care but health and wellbeing... We have baby boomers See generation X. worried about aging, and part of that is driving the trend. It really has taken off in the past five years," he said. Sharoni's salon combines a full-service hair and makeup salon with a day spa offering facials, massages, body scrubs and a unique hydrotherapy treatment. "The way people work today, people have less and less time to move from one place to another," Sharoni said. Customer service has always been the driving force behind changes in the hair styling business. In the 1960s and '70s, hairdressers had to respond to the needs of newly working women, who no longer had time to come in once a week or more to keep a style looking fresh. Now, it's not just about hair anymore, it's about total health and beauty for men and women. The spa at Yuki Sharoni Beauty and Lifestyle offers several types of facials and massages, including mud and seaweed seaweed, name commonly used for the multicellular marine algae. Simpler forms, consisting of one cell (e.g., the diatom) or of a few cells, are not generally called seaweeds; these tiny plants help to make up plankton. body wraps to detoxify de·tox·i·fy v. 1. To counteract or destroy the toxic properties of a substance. 2. To remove the effects of poison from something, such as the blood. 3. the body and skin, and a skin loofah loofah: see gourd. loofah or luffa Any of six species of annual climbing vines, also called vegetable sponge or sponge gourd, that make up the genus Luffa in the gourd family, native to the Old World tropics. treatment to remove dead cells and clear the skin. (The treatments run from $85 to $125.) There also is the $120 "hydro aroma therapy" combining a half-hour soak in a tub of oils and a half-hour treatment with massaging water streams and special natural skin cleaners. During all the treatments, Sharoni's staff lights aromatic candles and turns on soothing music to help clients relax. As another part of the one-stop-shopping theory of spa-going, Sharoni has natural food catered from Ammo, a local health-food company. Owning a hair salon and opening a trendy day spa in one of America's wealthiest communities didn't happen overnight for Sharoni, who was born and raised in a small town in Israel. At age 10, he decided to be a hairstylist (much to the chagrin of his traditional family). He began cutting hair at age 16, making appointments and even going door to door. His only pause came during a mandated Israeli army stint from ages 18 to 21. Even after botching a cut for his older sister's graduation pictures (he used his father's old razor with disastrous results), he wasn't swayed from his career decision. He got his formal training in Israel and dove head-first into the business. Sharoni opened a small shop on the outskirts of Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest at age 22, closed the business at 25, and left to cut hair at various salons in Europe and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . He finally settled in L.A. in L.A. In is a compilation of studio recording by Various Artists. It was originally released in 1979 as an LP by Rhino Records. Track listing Side One The Kats 1984. "For a small-town (person), I was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a big village. I found L.A. to be the biggest village in the world," he said. After working door to door by appointment, just as he did in Tel Aviv, Sharoni built up a reputation and clientele. He opened Hair by Yuki Sharoni in Beverly Hills in 1991. With just three employees comprising his first staff, he worked to make a name for his business, hoping to gain new clients by word-of-mouth referrals. But that year, he hardly covered expenses with what he called "surviving dollars." In 1997, the salon on Camden Drive pulled in revenues of about $592,000. Including his original salon and the new salon and day spa, Sharoni now oversees 30 employees. Getting clients is still about word-of-mouth referrals. "My best clients come from other people seeing them and chasing them in the market" to ask who cuts their hair, he said. "I don't believe in straight advertising... I feel your work sells the best." Hair by Yuki Sharoni Year Founded: 1991 Core Business: Full-service hair salon with day spa Employees in 1997: 15 Employees in 1999: 30 Revenue in 1997: $592,000 Revenue in 1998: $604,000 Revenue in 1999: $650,000 (projected) Goal: To offer clients the best hair and spa services in the competitive field Driving Force: Time-crunched clients seeking one-stop-shopping for health and beauty needs |
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