Beverly Hills Aesthetics Injecting New Cosmetic Procedures; Dr. Assassa Now Offers MesoSculpting, Mesolift, Cosmo-Facelifts, Fillers and Botox Treatments.

BEVERLY HILLS, Calif. -- The arsenal of non-surgical, cosmetic procedures available to the American public is growing, becoming more specialized and increasingly user-friendly.

In an effort to meet growing patient demand, Dr. Sam Assassa http://www.DrAssassa.com of Beverly Hills Aesthetics, formally known as Beverly Hills Laser & Rejuvenation Medical Group, Inc., is now offering four new services -- MesoSculpting(TM), Cosmo-Facelifts(TM), fillers and Botox treatments - to his practice that concentrated mainly on laser treatments.

"Just do the math," said Dr. Assassa, pointing to statistics compiled by the American Society of Plastic Surgeons. More than 8.7 million cosmetic plastic surgery procedures were performed in 2003, up 33 percent from the year before.

"With our emphasis on non-surgical, non-invasive treatments, it was a logical move to add these services."

The Lunchtime Facelift - Cosmo-Facelifts(TM)

Those who want the benefits of a face lift in a non-invasive, 30-minute and you're out the door method should consider the Cosmo-Facelifts(TM). This latest breakthrough procedure can smooth and tighten drooping brows, cheeks or jowls.

The doctor inserts a specially designed threaded surgical needle into the target area. The skin is tightened and smoothed as the needle is being removed. The threads leave no scars, are simple to insert, cause minimal down time and require no bandages. Post-procedure care consists simply of applying ice.

Cosmo-Facelifts(TM), take about a half-hour to perform. There is no anesthesia involved and you can literally return to work immediately. One or two treatments maximum per area is all that is needed to achieve optimum results. Amazingly, and very different from traditional face-lifts, if you don't like it, it's reversible!

MesoSculpting(TM)

MesoSculpting(TM), the doctor said, is the procedure for those who want to eliminate fat and contour the body without going under the knife. It has been touted as the latest breakthrough for body sculpting and cellulite reduction. MesoSculpting(TM) is very successful in reducing localized fat such as tummy bulge, love handles, double chin, eye fat pads and cellulite. "It's particularly effective for those who find liposuction 'too much,' or those who have had liposuction and now find fat depositing in other areas."

The procedure consists of a series of painless injections of "fat-burning" vitamins, minerals, medications and amino acids directly into the mesoderm under the surface of the skin where the treatment is needed. This allows doctors to treat as close to the exact area as possible.

Pioneered in the 1950s by French physician Dr. Michel Pistor, mesotherapy has gained tremendous popularity in the United State for its success in treatment of weight loss, cellulite reduction, face and neck rejuvenation and hair re-growth.

Mesolift(TM) and facial rejuvenation are the latest applications of Mesotherapy in aesthetic non-surgical face lift techniques.

Fillers

Fillers can turn back the clock on the effects of gravity, sun exposure and years of facial muscle movement.

"The underlying tissues that keep our skin looking youthful and plumped up begin to break down, often leaving laugh lines, smile lines, crow's feet or facial creases," said Dr. Assassa.

Soft-tissue fillers, most commonly injectable Restylane and Perlane, can help fill in these lines and creases, temporarily restoring a smoother, more youthful-looking appearance.

Injectable fillers may be used alone or in conjunction with a recontouring procedure, such as a facelift or "Glow peel" which promotes new skin cell construction and stimulate the production of collagen and elastin. "Glow peels" have been found to be beneficial in improving dry skin, treating age spots, improving oily and acne prone skin and eliminating fine lines and wrinkles; ultimately resulting in a more youthful appearance.

Botox

Injecting Botox to unfrown foreheads and cause crow's feet to fly away is the fastest-growing cosmetic procedure in the industry, according to the American Society for Aesthetic Plastic Surgery. A needle replaces the scalpel to deliver Botox to specific sites that need to be treated - from frown lines to furrowed brows.

"Over time, because we frequently squint and frown, muscle-related wrinkles are gradually created between the eyebrows, in the forehead and around the eyes," said Dr. Assassa. "For some of us, this causes deep, chronic furrows, giving the appearance of a frustrated, angry look. Today we can improve your appearance without surgery and without scars with a simple, quick Botox injection."

About Beverly Hills Aesthetics and Sam Assassa, M.D.

Beverly Hills Aesthetics of Beverly Hills, CA., emphasizes non-surgical cosmetic and aesthetic medical services. Its team of professional and extremely competent staff members, which includes Dr. Sam Assassa, a board certified internist with more than 10 years experience in aesthetic medicine, and highly qualified laser certified registered nurses. Dr. Assassa received his Medical Doctor Degree in 1980 with honors, then had a series of internships and residencies in Chicago at Loyola University affiliated hospitals, and in Cleveland at Case Western University affiliated Hospitals. In 1986, Dr. Assassa opened his private practice in Huntington Beach, CA. Since 1995, he has been exclusively practicing aesthetic medicine in Beverly Hills, CA. Dr. Assassa is an associate member of the American College of Physicians, a member of the American Aesthetic Medicine Association, the American Mesotherapy Association and the American Academy of Anti-Aging.

Beverly Hills Aesthetics
Location:       9135 W. Olympic Blvd,
                Beverly Hills, CA 90212
Phone:          866-DR90210 or 866-379-0210
Email:          [e-mail]
Web:            http://www.DrAssassa.com or
                http://www.90210aesthetics.com