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Beverly Hills 90210 ZIP Code Home to Most Paid Web Surfers; Top-Ten City List Includes Urban Upper Income, Small Towns, College Students, and High Tech ZIPs.


HAYWARD, Calif.--(BUSINESS WIRE)--Nov. 10, 1999--

New data released today by AllAdvantage.com, the online community that is rapidly re-shaping communication between businesses and online consumers, shows that Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif. has emerged as the nation's leading community for paid Internet surfers.

Beverly Hills edged out Sunnyvale, Calif., Westwood Village in West Los Angeles
  • West Los Angeles, Los Angeles, California, a neighborhood of Los Angeles
  • West Los Angeles (region), a popularly identified region of Los Angeles, incorporating the neighborhood above
 and the tony Upper East Side of Manhattan.

"We were pleasantly surprised to learn that residents of Beverly Hills led the country with their paid Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. ," said Jim Jorgensen Jim Jorgensen (born in 1948 in Racine, Wisconsin is a serial entrepreneur. He has started over 25 enterprises since getting his MBA at Stanford Graduate School of Business at the age of 24. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AllAdvantage.com. "This goes to show that AllAdvantage.com's membership base is a representative cross-section of Internet users: urban upper income, small towns, colleges and high tech consumers."

AllAdvantage.com pays its members for the time they spend surfing the Web. By using the company's Viewbar(TM), members are able to receive personalized, instant messages from sponsors as they surf the Internet.

At the same time, the Viewbar(TM) makes it possible for advertisers to reach members anywhere on the World Wide Web, and to stay with them as they move from site to site. The Viewbar(TM) provides a major advantage over traditional banner advertising Banner Advertising

A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page

Notes:
For an example, just look at the top of a page on almost any popular web site.
, which, at best, makes a fleeting impression on fast-moving Web surfers.

More than 3 million people are currently members of the AllAdvantage.com community. The community is growing at the rate of 10,000 to 20,000 members per day.

Rounding out the top ten communities for paid Web surfing were: (As of Sept. 20, 1999) -0-

1.  90210   Beverly Hills, CA
2.  24060   Blacksburg, VA
3.  94086   Sunnyvale, CA (Silicon Valley)
4.  47906   W. Lafayette, IN
5.  14850   Ithaca, NY
6.  90024   Westwood, CA (West L.A.)
7.  10021   Upper East Side, Manhattan, NYC
8.  33166   Miami, FL
9.  30332   Atlanta, GA
10. 95014   Cupertino, CA (Silicon Valley)


-0-

About AllAdvantage.com

AllAdvantage.com is changing how Internet users and companies interact, by leveraging the information, privacy and buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
 of its fast-growing online community into an array of member and advertiser benefits. Services are delivered to the online community free of charge through AllAdvantage.com's proprietary Viewbar(TM) communication device. The Hayward-based company, with offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Chicago, Atlanta, Boston and London, was founded in February 1999 and is privately held. For more information, visit www.alladvantage.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 10, 1999
Words:384
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