Beverages Industry to Cash in on the Projected Increase in Hispanic Spending Power in the US.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57072) has announced the addition of Hispanic Beverages in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. 2006 to their offering. The Hispanic population is a lucrative consumer group for beverage marketers, as Hispanics exhibit higher incidence of consuming most non-alcoholic beverages, compared to the non-Hispanic population. This report investigates the demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of the Hispanic population, and analyzes the effect of different aspects of Hispanic culture Hispanic culture is a term used to identify the culture found in Spain and in the countries that were part of the Spanish Empire, including Mexico, Peru and other countries that were formerly part of New Spain and the Viceroyalty of Peru. on the beverage market. For instance, this report discusses how the age distribution in the Hispanic population creates opportunities in the beverage market, and how beverage marketers can profit by further segmenting the Hispanic population based on heritage and level of acculturation acculturation, culture changes resulting from contact among various societies over time. Contact may have distinct results, such as the borrowing of certain traits by one culture from another, or the relative fusion of separate cultures. . Hispanics are the largest minority in the U.S. with a population of 44 million in 2006--accounting for 14.7% of the total population. What makes Hispanics an even more important consumer group is their projected growth. By 2011, one in every six persons in the U.S. is projected to be Hispanic. Additionally, the growth in their collective purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. is a force to be reckoned with. Hispanic purchasing power is projected to increase 47.7%, from $736 million in 2005 to $1,087 million in 2010. We established the beverage consumption pattern of Hispanics--both non-alcoholic and alcoholic--by using the Simmons National Consumer Survey (NCS (Network Call Signaling) CableLabs version of MGCP. See MGCP/MEGACO. NCS - Network Computing System: Apollo's RPC system used by DEC and Hewlett-Packard.The protocol has been adopted by OSF. ) and the Simmons National Hispanic Survey (NHCS NHCS National Health Care Survey NHCS Nevis Historical and Conservation Society NHCS nonhostile casualty (US DoD) ). Then we explore behavioral patterns and measure the effect of marketing strategies such as sampling and Spanish-language advertising on Hispanic beverage purchases, through our exclusive research. You will learn about the major differences that exist in the consumption of non-alcoholic and alcoholic beverages
The report divides beverages into two groups (alcoholic and non-alcoholic) and provides in-depth behavioral analysis of the following: Non-alcoholic beverages * Fruit and vegetable juices * Milk, milk flavorings, and non-dairy creamer * Coffee and tea * Carbonated soft drinks * Bottled water, thirst quencher/sports/activity drinks, RTD RTD returned to duty (US DoD) RTD Rated RTD Ready to Drink RTD Richmond Times-Dispatch RTD Regional Transportation District RTD Research, Technological Development RTD Research and Technology Development RTD Real-Time Data tea, sparkling water/seltzer/natural soda, energy drinks Alcoholic beverages * Beer * Wine * Distilled spirits * Hard lemonade/RTD cocktails/malternatives, wine coolers, malt liquor, hard cider For more information visit http://www.researchandmarkets.com/reports/c57072 |
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