Beverages & more! Selects Digital Impact to Promote BevMo.com and Implement One-to-One Marketing Program.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Feb. 27, 2001 Beverages & more! Fully Integrates Offline and Online Marketing, Delivering Increased Value and Convenience to its Customers Digital Impact, Inc. (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the premier provider of online direct marketing solutions for enterprises, today announced that Beverages & more!, California's largest chain of wine, beer and spirit superstores This is a list of superstores by country. Multi-national
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. email marketing campaigns. By fully integrating its customer and transaction databases with its online operations, Beverages & more! plans to streamline its corporate marketing efforts as well as drive revenue to BevMo.com. BevMo.com, which went live across California in January 2001, adds a powerful marketing communication channel for Beverages & more!. Leveraging its impressive customer base in 20 stores throughout Northern and Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Beverages & more! will work with Digital Impact to deliver tailored email messages that match the interests of individual customers and discuss timely promotions in local Beverages & more! stores. The company's initial email marketing campaigns garnered incredible results. On the day of its campaign promoting Super Bowl shopping, Beverages & more! generated more than a 400 percent increase in the number of online registrants and measured a 400 percent increase in online sales as compared to BevMo.com's average daily activities. With the launch of BevMo.com, Beverages & more! will also focus on expanding its customer base outside of California to shoppers in Alaska, Idaho, Illinois, Missouri, Nevada, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). , Oregon and West Virginia West Virginia, E central state of the United States. It is bordered by Pennsylvania and Maryland (N), Virginia (E and S), and Kentucky and, across the Ohio R., Ohio (W). Facts and Figures Area, 24,181 sq mi (62,629 sq km). Pop. , states which currently allow alcoholic beverages
"We chose to work with Digital Impact because we saw one-to-one online direct marketing as an excellent tool to communicate with our customers," said Patrick Morgan, vice president of e-commerce, Beverages & more!. "We are positioning BevMo.com as an additional source of convenient shopping for all of our customers. Online direct marketing brings day-to-day value to our customers by providing highly relevant information about products and promotions that interest them both online and in our stores." "The Internet has fundamentally shifted the power from the marketer to the consumer and today's consumers expect nothing less than personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. communication with their favorite retailers," said William Park, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Digital Impact. "With its well-defined regional reputation as a leading retailer of beverage-related products and deep knowledge of its customer base, Beverages & more! is well positioned to reap the business benefits of one-to-one online direct marketing." About BevMo.com BevMo.com is the online home of Beverages & more!, California's largest chain of wine, beer and spirit superstores. BevMo.com allows consumers to shop the actual inventory of each of the Company's 20 stores and pick up an order at the store that day. Additionally, BevMo.com includes a Virtual Store where customers from nine states including Alaska, California, Idaho, Illinois, Missouri, Nevada, New Mexico, Oregon and West Virginia can shop from a fantastic selection of 3,000 wines, 1,200 spirits, 800 beers, 150 cigars and thousands of specialty food items and accessories. BevMo.com brings great convenience to customers by delivering a fun shopping experience and a great selection of beverage-related products. About Beverages & more! Beverages & more! is a category leading beverage-lifestyle superstore offering a superior selection of wines, beers, spirits, specialty foods and cigars from around the world. In 20 Beverages & more! stores throughout California, friendly and knowledgeable sales associates interact with customers in an inviting and involving environment. There is an element of fun and entertainment as customers make new product discoveries, and sample wines, beers and specialty foods. On the Internet, Beverages & more! aims to recreate the fun and enjoyment of its stores in an easy to shop environment, that also provides information and knowledge to help its customers enjoy the products. About Digital Impact Digital Impact is the premier provider of online direct marketing solutions for enterprises. Through its combination of industry-leading technology and world-class service, Digital Impact helps its clients maximize their marketing investment with campaign results that average double-digit click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed and triple-digit ROIs. The Digital Impact technology platform, Impact 4.0, is comprised of a Web-based eMarketing Dashboard for campaign management, execution, reporting and analysis. On the back-end, the Mass Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Engine (MPE MPE abbr. Master of Public Education ) targets, delivers and tracks billions of unique digital messages across a variety of media, including email, set top box and wireless devices. These campaigns are delivered only to customers who have consented to receive them, a practice known as permission-based marketing. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact works with leading-edge companies including Bloomingdale's, Citibank, Dell Computer Corp., Hewlett-Packard, Borders.com, MasterCard, Reflect.com and REI, delivering campaigns to customers in the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. , European and Latin American markets. Founded in 1997, the company is headquartered in San Mateo, with offices in Cupertino, Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Dallas and London. The statements contained in this press release that are not purely historical are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements. Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners. |
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