Beverage Dynamics editor Richard Brandes shares a bottle of Red Stag by Jim Beam with M.T. Williams, whiskey category leader, East region, Beam Global Spirits & Wine, at a launch event for Red Stag at Yankee Stadium, June 12.

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Beverage Dynamics editor Richard Brandes shares a bottle of Red Stag by Jim Beam with M.T. Williams, whiskey category leader, East region, Beam Global Spirits & Wine, at a launch event for Red Stag at Yankee Stadium, June 12. Jim Beam is tying into the new Yankee Stadium with marketing efforts themed, "One Bronx, One Bourbon." The assorted bartenders, journalists and others at the Yankees. Mets game competed in creating their own cocktails using Red Stag. Among the judges on hand was seventh-generation distiller Fred Noe. The winner: Jonathan Pogash, a mixologist and consultant.