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Beverage Digest/Maxwell Ranks Soft Drink Industry for 2000; Coke and Pepsi Post Modest Gains; Cadbury Out-Performs.


Business Editors

BEDFORD Bedford, town, England
Bedford, town (1991 pop. 75,632), county seat of Bedfordshire, central England, on the Ouse River. It is an important industrial center; diesel engines, pumps, turbines, agricultural machinery, electrical equipment, and transistors
 HILLS, N.Y.--(BUSINESS WIRE)--Feb. 15, 2001

Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and  and Coke's Barq's Barq's [pronounced "Barks"] is an American soft drink company. "Barq's" was long the name of the company's signature product, now known as Barq's Famous Olde Tyme Root Beer, a brand of root beer notable for being the only major North American root beer to contain caffeine.  Were Fastest-Growing Top- top-
pref.
Variant of topo-.
10 Brands.

In 2000, the US carbonated car·bon·ate  
tr.v. car·bon·at·ed, car·bon·at·ing, car·bon·ates
1. To charge (a beverage, for example) with carbon dioxide gas.

2. To burn to carbon; carbonize.

3. To change into a carbonate.
 soft drink industry posted modest growth with volume increasing +0.2% overall, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the latest Beverage Digest/Maxwell all-channel data. The two leaders, The Coca-Cola Co. and PepsiCo, slightly under-performed the industry. Each posted volume growth of +0.1% and had no changes in their market shares. The #3 player, Dr Pepper/Seven Up Dr Pepper/Seven Up, Incorporated was a Plano-based soft-drink manufacturing company created by the merger of Dr Pepper, Incorporated and The Seven Up Company on May 19, 1986.  owned by Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , out-performed with growth of +1.1% and gained share.

Much of the volume sluggishness experienced by Coke and Pepsi was due to their bottlers raising prices throughout the year. Beverage Digest Digest: see Corpus Juris Civilis.


(1) A compilation of all the traffic on a news group or mailing list. Digests can be daily or weekly.

(2) Any compilation or summary.
 anticipates price increases will be more modest this year and that volume will pick up. Last year's price increases, however, not only dampened volume performance of the leaders, but also helped propel pro·pel  
tr.v. pro·pelled, pro·pel·ling, pro·pels
To cause to move forward or onward. See Synonyms at push.



[Middle English propellen, from Latin
 growth by private label soft drinks. Cott Corp., the leading producer of private label carbonated soft drinks, posted a volume increase of +5.8% and gained +0.2 market share points.

The industry's volume last year totaled 9.95 billion 192-ounce cases, up from 9.93 billion cases in 1999. Beverage Digest estimates the retail value of the industry grew +4% to about $60.2 billion, up from $57.9 billion in 1999, as a result of the upward price movement.

Brands

All of the top-10 brands are owned by the top-three companies: Coke, Pepsi and Cadbury. Coke Classic continues in the number one spot, followed by Pepsi-Cola.

Among the top-10 brands in 2000, two of the three strongest performers were the two leading diet colas Colas is a variant of Nicolas.
  • Fabrice Colas
  • Paul Colas
  • Emily Colas

This page or section lists people with the surname Colas. If an internal link for a specific person referred you to this page, you may wish to add the given name(s) to that
: Diet Pepsi and Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. . Diet Pepsi posted the strongest growth of any top-10 brand, up +4%; Diet Coke was up +2.5%. Due to their volume increases, the two leading diet colas each gained +0.2 market share points. Another brand which out-performed the industry was Barq's root beer from Coke; its volume grew +3%.

Three brands which have shown strong growth in recent years did not fare as well this year. Pepsi's Mt. Dew dew, thin film of water that has condensed on the surface of objects near the ground. Dew forms when radiational cooling of these objects during the nighttime hours also cools the shallow layer of overlying air in contact with them, causing the condensation of some , the #4 brand, grew volume by +1.5%. However, in 1999, it was the top-growing brand, posting a volume increase of +6%. Last year, volume for Coke's Sprite declined -2%. Cadbury's Dr Pepper grew just slightly, up +0.1%.

Beverage Digest/Maxwell tracks carbonated soft drink volume in all channels including retail, vending and fountain fountain, natural or artificially conveyed flow of water. In ancient Greece columnar shrines were built over springs and dedicated to deities or nymphs. In ancient Rome fountains fed by the great aqueduct system furnished water in the streets, in the villa gardens, . The table shows the top-10 soft drink companies and brands for 2001.


  2000                             2000       Share   2000 cases
Ranking  Companies.               Market     change   (millions)

   1     Coca-Cola Co.            44.1        flat      4383.8
   2     Pepsi-Cola Co.           31.4        flat      3124.1
   3     Dr Pepper/Seven Up          -           -           -
         (Cadbury)                14.7        +0.1      1467.2
   4     Cott Corp.                3.3        +0.2       328.0
   5     National Beverage.        2.1        flat       213.6
   6     Royal Crown               1.1        -0.1       113.2
   7     Big Red                   0.4        flat        40.5
   8     Seagram                   0.3        flat        31.1
   9     Monarch Co.               0.1        flat         7.9
   10    Private label/other       2.4        -0.2       240.6

           Total Industry          100                    9950


                                  Volume    1999
                                 % Change   Rank

   1     Coca-Cola Co.            +0.1%      1
   2     Pepsi-Cola Co.           +0.1%      2
   3     Dr Pepper/Seven Up
         (Cadbury)                +1.1%      3
   4     Cott Corp.               +5.8%      4
   5     National Beverage.       +4.2%      5
   6     Royal Crown              -1.9%      6
   7     Big Red                 +13.4%      7
   8     Seagram                  +7.2%      8
   9     Monarch Co.             -35.8%      9
   10    Private label/other     -12.2%

           Total Industry         +0.2%

                                  2000       Share     2000 cases
         Brands                  Market     change     (millions)

   1     Coke Classic             20.4        +0.1      2028.1
   2     Pepsi-Cola               13.6        -0.2      1358.1
   3     Diet Coke                 8.7        +0.2       864.1
   4     Mt. Dew                   7.2        +0.1       715.6
   5     Sprite                    6.6        -0.2       658.0
   6     Dr Pepper                 6.3        flat       627.7
   7     Diet Pepsi                5.3        +0.2       523.1
   8     7UP                       2.0        -0.1       203.4
   9     CF Diet Coke              1.7        -0.1       173.4
   10    Barq's root beer          1.1        flat       112.5


        Brands                   Volume    1999
                                % Change   Rank

   1     Coke Classic             +0.5%      1
   2     Pepsi-Cola               -1.0%      2
   3     Diet Coke                +2.5%      3
   4     Mt. Dew                  +1.5%      4
   5     Sprite                   -2.0%      5
   6     Dr Pepper                +0.1%      6
   7     Diet Pepsi               +4.0%      7
   8     7UP                      -0.6%      8
   9     CF Diet Coke             -1.0%      9
   10    Barq's root beer         +3.0%     10


Note: During 2000, Monarch sold Nugrape and Nesbitt's to Big Red
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2001
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