Beverage Concepts Hires The Engine Room and RMS Public Relations to Launch New Jimi Hendrix-Inspired Drink Line - The Liquid Experience.Creative and PR Teams Collaborate to Launch First of Several Beverages Based on the Legendary Rock Guitarist ALISO VIEJO, Calif. & LADERA RANCH, Calif. -- The Engine Room, www.the-engine-room.net, and RMS Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , www.rms-biz.com, have been tapped by Beverage Concepts, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control to launch The Liquid Experience, a highly anticipated health- and energy-drink line featuring the name and imagery of legendary rock icon, Jimi Hendrix Noun 1. Jimi Hendrix - United States guitarist whose innovative style with electric guitars influenced the development of rock music (1942-1970) Hendrix, James Marshall Hendrix . The Engine Room founder and creative director, Steve Lauri, says his Aliso Viejo-based firm will handle the new brand's design and conceptual development, including packaging, product naming Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. , advertising and marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. . Beverage Concepts CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Josh Glass, contacted Lauri after seeing creative work The Engine Room had developed for an internationally known guitar maker. Lauri, who named the new beverage line, The Liquid Experience, says his team will creatively combine the coolness of a tasty new energy drink with the power and recognition engendered by Hendrix's name and legendary status. "After 40 years, Jimi's music still breaks down barriers and brings people together. Our goal for The Liquid Experience line is to acknowledge and honor his legacy by creating an authentic look and feel that accurately reflects his artistry and generous spirit." RMS Public Relations, based in Ladera Ranch, launched the line by announcing the licensing agreement at January's NAMM NAMM International Music Products Association NAMM National Association of Music Merchants NAMM National Association of Music Manufacturers NAMM National Association of Mirror Manufacturers (National Association of Music Merchants) show in Anaheim. The news created industry buzz that generated more than 15 million gross impressions, and resulted in coverage by nearly a hundred broadcast stations, including seven high-profile national outlets. "RMS is excited to be working with a company that's so in-tune with the Hendrix legacy and so dedicated to honoring Jimi's memory by keeping his image in the forefront of today's news," said RMS co-owner Shana Starr. "We support Beverage Concepts' message and look forward to bringing this exciting new drink line to consumers through the power of the media. Image is everything and this is one product that everyone will be talking about when it hits store shelves in April. Until then, we look forward to sharing additional details about the line soon." About The Engine Room Founded in 2001, the Engine Room is an award-winning creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
About RMS RMS is a marketing and public relations company which focuses on getting results for clients by offering programs designed for different segments of the market. With an expertise in media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. , the company was founded in 2002 by two senior PR executives. For more information regarding RMS, visit the company's Web site at www.rms-biz.com. |
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