BetweenMarkets Named ``Cool Vendor'' by Leading Analyst Firm; Vendors Selection Based on How Innovative, Impactful and Intriguing They Are.AUSTIN Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Texas -- BetweenMarkets has been included in the list of "Cool Vendors" in the March 30, 2005 report, "Cool Vendors in Application Integration, 2005" by Benoit Lheureux, et al of Gartner, Inc. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the report, "IT integration projects and solutions are maturing and converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. . Nevertheless, innovation continues to flourish among both emerging and well-established vendors." "We are proud of the substantial value that BetweenMarkets is delivering to our customers through improved B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business data quality," said Chris Porch porch Roofed structure, usually open at front and sides, projecting from the face of a building and used to protect an entrance. If colonnaded, it may be called a portico. , Chief Executive Officer. "We believe the recognition from such a top tier analyst firm as Gartner shows that the industry is taking notice." BetweenMarkets Data Quality Firewall(TM) solutions are in place at an increasing number of Fortune 500 corporations, specifically in the high technology and retail industries. The company's customers leverage a combination of on-demand applications to automatically test, monitor and notify partners of B2B data errors that occur throughout electronic order-to-cash processes. These applications allow large enterprises and their trading partners to catch critical data errors before they become business execution errors, and to proactively target persistent data Data that exists from session to session. Persistent data are stored in a database on disk or tape. Contrast with transient data. See persistent name. errors that undermine the process performance of both parties. About Gartner's Cool Vendors Selection Process Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability mer·chant·a·ble adj. Suitable for buying and selling; marketable. mer  chant·a·bil or fitness of a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. , have caught Gartner's interest or curiosity in approximately the past six months. About BetweenMarkets BetweenMarkets unlocks the value of the world's largest B2B information chains by enabling radical improvements in business data accuracy. The company drives millions of dollars of benefits across Fortune 500 order-to-cash cycles by constructing a Data Quality Firewall(TM) to ensure the integrity of eBusiness data exchanged with trading partners. BetweenMarkets' managed service model enables large enterprises and their trading communities to quickly eliminate the critical data quality issues that undermine B2B process performance, without dependence on IT resources or infrastructure. The company is based in Austin, Texas and can be found online at www.betweenmarkets.com. |
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