Between the lines.ESSENTIAL PRINCIPLES FOR FUNDRAISING
MORE THAN ONE MILLION PROFESSIONALS AT institutions of higher ed and other nonprofits struggle with fundraising challenges every day--and many of them deal with similar issues. This book aims to provide a fundamental approach to fundraising and practical answers and advice for common situations, such as needing to develop a compelling case for support and motivating others to stick to a fundraising strategy built on effective principles. The authors regard fundraising as both an art and a science, with basic principles that lead to success. Each chapter tackles a different aspect of fundraising--from essential fundraising tools to annual campaigns, direct mail and planned giving--through a Q&A formal. The questions are actual ones that fundraisers have asked through the authors' Internet-based consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , FundraisingINFO.com. Sample plans and policies are also included. For example, a chapter on capital campaigns contains questions such as "What are the reasons to hire a consultant to help with a capital campaign?" and "What do you do with a stalled stall 1 n. 1. A compartment for one domestic animal in a barn or shed. 2. a. A booth, cubicle, or stand used by a vendor, as at a market. b. capital campaign?" The chapter also offers model reporting guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. and a sample capital campaign chair job description.--M.E. |
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