Between 2005 and 2010 Retail Healthy Drink Sales Will Grow from US$119.4bn to US$145.4Bn across Europe and the US.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c32574) has announced the addition of Profiting From Consumers Desires For Healthy Indulgences to their offering. Healthy-indulgence is a vast opportunity that is under-developed by the food and drinks industry. Consumers have been compensating for their increasingly busy lifestyles and manufacturers general inability to straddle In the stock and commodity markets, a strategy in options contracts consisting of an equal number of put options and call options on the same underlying share, index, or commodity future. the health versus indulgence indulgence, in the Roman Catholic Church, the pardon of temporal punishment due for sin. It is to be distinguished from absolution and the forgiveness of guilt. The church grants indulgences out of the Treasury of Merit won for the church by Christ and the saints. conundrum conundrum A problem with no satisfactory solution; a dilemma for years by eating in a "debits and credits" fashion. However there are rich pickings for those players that can resolve this dilemma. Scope of this title: --A unique analysis of how consumers eating and drinking patterns are evolving and shifting between healthy and indulgent in·dul·gent adj. Showing, characterized by, or given to indulgence; lenient. in·dul  gent·ly adv. occasions
--Data profiling the current and ideal scenario value of healthy and indulgent eating and drinking across Europe and the US --A detailed analysis of how comfort consumption varies by age, gender and culture and how perceptions of dieting and freshness are changing --NPD analysis highlighting how to exploit gaps in the market and how to leverage the product attributes that consumers deem the most important Highlights of this title: Freshness is an increasingly desired characteristic among consumers and one that can help solve the health versus taste dilemma. Our consumer survey of Europeans and Americans shows that the majority (62%) of consumers associate freshness as having both health and tastiness associations at the same time, whereas only 19.5% disagree. Between 2005 and 2010 retail healthy drink sales will grow from US$119.4bn to US$145.4bn across Europe and the US, whereas sales of indulgent drinks will rise slowly. By 2010 healthy drink sales will outnumber out·num·ber tr.v. out·num·bered, out·num·ber·ing, out·num·bers To exceed the number of; be more numerous than. outnumber Verb to exceed in number: indulgent drink sales. Meanwhile, healthy-indulgent drinks sales will increase at a steady rate at a CAGR CAGR See: Compound Annual Growth Rate of 2.9% in Europe and the US. A combination of rising affluence, a proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of product choice and attention-seeking marketing messages, and an increasingly individualistic society that shifts peoples focus on themselves has resulted in rising expectations of what people consume thus increasing peoples willingness to pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
Reasons to order your copy: --Access unique data identifying the proportion and value of healthy, indulgent and healthy-indulgent food and non-alcoholic drinks occasions. --Improve your marketing by understanding how consumers healthy and comfort eating and drinking are changing in response to new trends. --Develop strategies for more successful brand positioning and new product development to resolve the taste versus health dilemma For more information visit http://www.researchandmarkets.com/reports/c32574 Datamonitor |
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