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Betty Crocker mashed potatoes.


Sweet potatoes sweet potato, trailing perennial plant (Ipomoea batatas) of the family Convolvulaceae (morning glory family), native to the New World tropics. Cultivated from ancient times by the Aztecs for its edible tubers, it was introduced into Europe in the 16th cent.  are becoming a year-round favorite, no longer just served during Thanksgiving. Yukon Gold potatoes Yukon Gold is a variety of potato closely akin to the Yellow Finn. Unlike the Yellow Finn, Yukon Golds are larger, with golden, buttery-tasting waxy flesh. This potato is best served boiled or baked.  have been the preferred potato variety for chefs and home-cooks alike because of their buttery flavor.

And now, thanks to Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.  (www.bettycrocker.com), families can enjoy sweet potato and Yukon Gold potatoes in less time without any hassle. Available nationwide in August, Betty Crocker Sweet Potato and Yukon Gold mashed potatoes n. pl. 1. Potatoes which have been boiled and mashed to a pulpy consistency, usu. with sparing addition of milk, salt, butter, or other flavoring. It is a popular accompaniment to a meat course [U.S., 1900's], providing bulk and calories to a meal.  give families two new great-tasting potato side dishes side dish
n.
A dish served as an accompaniment to the main course.

Noun 1. side dish - a dish that is served with, but is subordinate to, a main course
entremets, side order
 to put on the table.

As the two fastest growing potato varieties, sweet potato and Yukon Gold potatoes are moving beyond the holiday menu and restaurant table.

"Sweet potatoes and Yukon Gold potatoes have traditionally been holiday favorites and restaurant specialties," said Andy Kroll, associate marketing manager, General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
. "Now, consumers can enjoy these two delicious varieties of mashed potatoes at home year-round, without the hassle of preparing them from scratch. And, since they're coming from a trusted brand like Betty Crocker, these potatoes will come out perfectly every time."

Each package of Betty Crocker Sweet Potato and Yukon Gold mashed potatoes is made with 100 percent real potatoes and serves six people, with a suggested retail price of $1.89 per box.

For information contact Pam Becker at General Mills.

Tel: 763-764-2470

E-mail: pam.becker@genmills.com
COPYRIGHT 2007 Frozen Food Digest, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Retail
Publication:Frozen Food Digest
Date:Oct 1, 2007
Words:215
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