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Betty Crocker Complete Desserts Mixes Are Families' Dessert Solution.


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MINNEAPOLIS--(BUSINESS WIRE)--Sept. 18, 2003

New Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions.  Complete Desserts mixes make it possible for families to prepare a home-baked dessert any night of the week. Classic recipes such as Southern-Style Peach Cobbler, Classic Cherry Cobbler and Old-Fashioned Apple Crisp Apple crisp in the United States or Apple crumble as it is known in the United Kingdom is a dessert consisting of baked apples topped with a crispy crust. Ingredients usually include cooked apples, butter, sugar, flour, cinnamon, and often oats and brown sugar, ginger,  - the perennial favorite this time of year - can be made in minutes.

Each Betty Crocker Complete Desserts package includes Comstock real fruit and a pouch of dessert topping mix. Simply spread the fruit in the pan, add water to the dessert mix and spoon or sprinkle the topping onto the fruit. Betty Crocker Complete Desserts take just four minutes from box to oven, and bake time is approximately 30 minutes. Available nationwide, the suggested retail price for Betty Crocker Complete Desserts is $3.79.

A recent consumer study conducted by General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 revealed that nearly 75 percent of people enjoy having dessert with dinner at home and 55 percent would like to serve it more often. However, only 14 percent of families serve dessert, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the 2003 National Panel Data, Eating Patterns in America. Why? People said desserts are too difficult, require too much effort, and take too much time to make. The easy-to-make Betty Crocker Complete Desserts line is the dessert solution for busy families.

"We believe serving dessert enhances family dinner time," said Steve Young, Betty Crocker marketing manager. "When everybody sits down to dinner, they are hungry and intent on eating. But when the dinner plates are cleared and dessert served, the atmosphere changes. People relax and linger at the table as they enjoy dessert together."

General Mills is a leading global manufacturer and marketer of consumer food products, with annual worldwide net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 of $10.8 billion. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of
 and more. Included in the U.S. portfolio are some of the nation's most popular brands, including Cheerios, Wheaties and other Big G cereal brands, Colombo, Yoplait, Totino's and Progresso. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.

Betty Crocker(R) Complete Desserts(TM) is a trademark of General Mills, Inc.

Betty Crocker(R) is a registered trademark of General Mills, Inc.

Comstock(R) is a registered trademark of Birds Eye
This article is about the company. For other uses, see birdseye.
Birds Eye is an international brand of frozen foods such as seafood, meat and vegetables.
 Foods, Inc.

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Article Details
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 18, 2003
Words:454
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