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Better buy the dozen.


LOS ANGELES-BASED REED'S has introduced 12-packs of its 12-ounce longneck long·neck  
n.
A glass beer bottle with an elongated neck.
 bottles of Reed's Extra Ginger Brew and Virgil's Root Beer. Sporting high-impact graphics, the 12-pack is available nationwide in mainstream supermarkets, natural food, gourmet and specialty, club and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. .

"The unique packaging of each brand helps display the image and perception of the brand," says Christopher Reed, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Consistent with our micro-brewer philosophy and practices, we incorporated high-impact graphics into our 12-pack packaging, which we believe will expand our club store presence by serving as displays that function like bill-boards in our supermarket accounts. As two of the top selling products within the natural foods channel, Reed's Extra Ginger Brew and Virgil's Root Beer were perfect candidates for a 12-pack package. Our new 12-pack offering complements our existing four-pack offerings while providing greater convenience and value to our consumers," he says.

[ILLUSTRATION OMITTED]

For more information, visit www.reedsgingerbrew.com, or call 800-99-REEDS.
COPYRIGHT 2009 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Title Annotation:in the AISLES
Author:Turcsik, Richard; Levitt, Craig
Publication:Grocery Headquarters
Date:Feb 1, 2009
Words:156
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