Betrusted Adds General Counsel, Marketing Head to Executive Team; Executives Bring More Than 30 Years of Experience in Public and Private Technology Companies to Betrusted.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Dec. 23, 2003 Betrusted Holdings Inc. ("Betrusted") today announced that Lincoln Lincoln, city and district, England Lincoln, city (1991 pop. 79,980) and district, Lincolnshire, E England, in the Parts of Kesteven, on the Witham River. Briggs and Siobhan MacDermott have joined the executive management team as General Counsel and Head of Marketing and Communications, respectively. The appointments cap a year of tremendous growth for the leading security and trust services firm. In his new role, Briggs has responsibility for all of the Company's legal affairs, and his focus will include integration of acquired businesses and standardization standardization In industry, the development and application of standards that make it possible to manufacture a large volume of interchangeable parts. Standardization may focus on engineering standards, such as properties of materials, fits and tolerances, and drafting of processes and procedures worldwide. Briggs joins Betrusted after 17 years in private practice, most recently at Gilbride, Tusa, Last & Spellane LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control where he served as US counsel to Betrusted. Prior to that, Briggs was a partner at Tannenbaum, Dubin & Robinson LLP LLP - Lower Layer Protocol in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , where he represented public and private companies engaged in a range of businesses in the U.S. and abroad. "We are delighted to have Lincoln join our team on a full-time basis," said John Garvey, Global CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Betrusted. "Lincoln's expertise and familiarity with the company will be a great asset to us as we move to integrate our recent acquisitions." As head of Marketing and Communications, MacDermott has responsibility for Betrusted's global marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and brand positioning. She joins Betrusted from McGrath/Power Public Relations, where she served as Client Services Director. In her role at McGrath/Power, MacDermott had responsibilities over numerous client accounts with responsibilities for strategic direction and implementation of public relations programs. She brings more than 13 years of experience in both public and private technology companies in the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , software and security industries. Additionally, MacDermott has a proven record of increasing global brand awareness and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" . "As Betrusted continues to expand its global presence through acquisitions, we need to focus on enhancing our global market position to achieve our strategic objectives," said Garvey. "Our search for a person to lead our global marketing led us to Siobhan MacDermott because of her industry experience, as well as her expertise in leading and managing public relations campaigns and marketing teams." "Betrusted stands apart in the security and trust services industry as evidenced by its continued growth and powerful value propositions for businesses," said MacDermott. "My new responsibilities present a tremendous opportunity to help Betrusted expand its global reach in the security and trust services markets and position Betrusted as the first call for those services." About Betrusted Betrusted is the premier global provider of security and trust services to the world's leading organizations and government agencies. Through its managed security services Security services are state institutions for the provision of intelligence, primarily of a strategic nature, but also including protective security intelligence. Examples include the Security Service (MI5) and the Secret Intelligence Service (MI6) in the United Kingdom, and the , Betrusted offers clients a comprehensive package of leading security products coupled with unrivalled expertise to help reduce costs, increase revenues and comply with government and industry regulations. For more information, please visit our website at www.betrusted.com. Betrusted is owned by One Equity Partners, Bank One's private equity group. Bank One Corporation (www.bankone.com) is the nation's sixth largest bank holding company, with assets of $290 billion. |
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