Beth Collins Named Vice President and General Manager of Disney's Family.com.NEW YORK--(BUSINESS WIRE)--September 22, 1999-- Beth Collins was named vice president and general manager of Disney's Family.com, it was announced today by Chuck Davis Content may change as the election approaches. Charles E. , president, eCommerce at Disney's Buena Vista Internet Group. In this capacity, Ms. Collins will oversee Family.com's transition from a parenting resource focusing on content and community to a full-service content, community and e-commerce destination for families. "Family.com has had great success in building deep affinity relationships with a loyal and highly desirable family demographic," said Davis. "Beth's broad experience in managing both content and strategic growth initiatives makes her an excellent choice to lead and execute our vision to combine the best in content and commerce on Family.com." Family.com, which was launched in December 1996 and quickly became the Internet's most popular online parenting information and content service, will expand its strategic mission to become a fully-featured destination for families that incorporates broad e-commerce offerings into deep content and community services. In addition to useful parenting resources and information, visitors will be able to use Family.com for a number of additional tasks, including booking vacations, making purchases and finding activities for the family. In addition, Disney's recent purchase of a majority equity stake in toysmart.com will enable users to seamlessly purchase high-quality, hard-to-find toys directly from Family.com. Previously, Ms. Collins was the consumer marketing director at Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. for Kids magazine, where she managed all consumer marketing activities, including online subscription sales. Prior to that, she was general manager of FamilyPC magazine, a joint venture of The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company and Ziff-Davis, Inc, where she was responsible for the strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , forecasting, production and marketing of the magazine. Ms. Collins began her tenure at FamilyPC as circulation director where she oversaw the consumer launch of the magazine. Before joining FamilyPC, Ms. Collins spent eight years with Time, Inc., where she held a series of increasingly responsible positions in consumer marketing, finance and new business development. Ms. Collins holds a Master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. from J.L. Kellogg Graduate School of Management at Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. and a Bachelor of Arts degree from Georgetown University Georgetown University, in the Georgetown section of Washington, D.C.; Jesuit; coeducational; founded 1789 by John Carroll, chartered 1815, inc. 1844. Its law and medical schools are noteworthy, and its archives are especially rich in letters and manuscripts by and . She also completed the Magazine Publishing Program at the Medill Graduate School of Journalism, also at Northwestern University, and serves as a trustee for the George F. Baker Scholar program at Georgetown. Family.com combines top-quality editorial content with a network of more than 100 regional parenting publications and provides families with a comprehensive and customized parenting guide, offering information on various aspects of parenting including education. In addition, Family.com provides ideas on family fun in the areas of activities, travel and food. Interactive elements such as chats, bulletin boards, cookbooks and interactive greeting cards See e-card. have established a significant and active online community of families. Family.com is part of Buena Vista Internet Group, a division of The Walt Disney Company (NYSE NYSE See: New York Stock Exchange : DIS). Buena Vista Internet Group recently announced an agreement with Infoseek Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SEEK) to create a new Internet business called Go.com. |
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