Bestfoods Enters Egypt With Acquisition of El Rashidi.Business Editors ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--April 18, 2000 Strengthening its position in the emerging markets of the Middle East, Bestfoods has entered Egypt by acquiring a majority interest in El Rashidi El Mizan Confectionery confectionery, delicacies or sweetmeats that have sugar as a principal ingredient, combined with coloring matter and flavoring and often with fruit or nuts. In the United States it is usually called candy, in Great Britain, sweets or boiled sweets. Factories S.A.E., a fast-growing maker of sesame-based products with annual sales of more than $30 million. El Rashidi El Mizan brand sesame products, such as tahina paste and halawa sweets, are market leaders. The acquisition provides a portfolio of products that has been growing at double-digit rates over the past several years and also offers a platform for launching Bestfoods' products into the region's third largest economy. Bestfoods already has fast-growing operations in Israel and Turkey, the area's two biggest economies, as well as Jordan and Saudi Arabia Saudi Arabia (sä `dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop. .
"Acquisitions and geographic expansion, along with development of our existing core businesses, are key elements of our growth strategy," said C. R. Shoemate, Bestfoods chairman and chief executive officer. "Bestfoods' current operations in nine countries of the Middle East and Africa generated sales of more than $450 million in 1999. Egypt, with a population of 61 million, has one of the strongest economies in the region and a promising future. By entering the market through this acquisition, Bestfoods hits the ground running. El Rashidi El Mizan's strong local management team and extensive sales and distribution network allow us to drive continuing strong growth in the existing business and to quickly establish Bestfoods' brands, beginning with Knorr and Mazola." Bestfoods acquired 51 percent of the company through an agreement signed April 12. It has an option to acquire an additional 35% ownership in 2002. The acquisition is the 21st made by Bestfoods since 1995. Egypt represents the 65th country where Bestfoods has operations. Some 35% of Bestfoods' sales come from emerging markets in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Asia, Central and Eastern Europe The term "Central and Eastern Europe" came into wide spread use, replacing "Eastern bloc", to describe former Communist countries in Europe, after the collapse of the Iron Curtain in 1989/90. , Africa, and the Middle East. To provide the clearest possible description of our business and outlook, this release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. based on our best current information and reasonable assumptions about anticipated developments. Statements including such words as "expects," "anticipates," "intends," "plans," "believes," "estimates" and other similar expressions are intended to identify such forward-looking statements. Because of the risks and uncertainties that always exist in any operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. or business, we cannot make assurances that these expectations will prove correct. Actual results and developments may differ materially depending upon currency values, competitive pricing, consumption levels, costs and political and social conditions in the economies and environments where Bestfoods operates. ABOUT BESTFOODS: Bestfoods, formerly CPC (1) (Central Processing Complex) An IBM mainframe that has two or more central processors (CPs) that share memory. It is the collection of processors, memory and I/O subsystems manufactured with a single serial number, typically all contained in one cabinet. International Inc., is among the largest U.S. food companies, with sales of $8.6 billion in 1999. Best known among Bestfoods' U.S. products are: Hellmann's and Best Foods Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, and Canada. mayonnaise and dressings; Mazola corn oil corn oil n. A pale yellow liquid obtained from the embryos of corn grains, used especially as a cooking and salad oil and in the manufacture of margarines. Noun 1. ; Skippy peanut butter; Knorr soups, sauces, and bouillons; Entenmann's sweet baked products; Thomas' English muffins; Arnold, Brownberry, Freihofer's, and Oroweat breads; Boboli pizza crusts; Mueller's pasta; and Karo KARO Kane Amateur Radio Operators (Kane, PA) syrup. Bestfoods' global Knorr brand comprises one of the world's most extensive lines of products. Bestfoods is the most international food company based in the U.S., with operations in more than 60 countries and products marketed in 110 countries. For more information about Bestfoods, visit the company's website on the Internet at: http://www.bestfoods.com. |
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`dē ərā`bēə, sou`–, sô–)
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