BestWeek Asia/Pacific: HSBC Says It Gained Hong Kong Market Share with Deft Marketing, Product Strategy.OLDWICK, N.J. -- HSBC Insurance HSBC Insurance (Asia-Pacific) Holdings Limited (Traditional Chinese: 滙豐保險集團(亞太)有限公司) is an insurance company based in Hong Kong. (Asia Pacific) Holdings Ltd. has snapped up new market share in Hong n. 1. A mercantile establishment or factory for foreign trade in China, as formerly at Canton; a succession of offices connected by a common passage and used for business or storage. Kong's life business, buoyed by its integrated bancassurance Bancassurance A French term referring to the selling of insurance through a bank's established distribution channels. Notes: The result is a bank that can offer banking, insurance, lending, and investment products to a customer. model and marketing tactics designed to tap into changing market demand for traditional and long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. protection products, it says. BestWeek Asia/Pacific examines how its strategy has paid off while overall premiums have dropped in the Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. life insurance sector. A.M. Best Co.'s BestWeek Asia/Pacific is a multimedia online digital newsletter for insurance professionals. The 16 June edition is available at www.bestweek.com/bwap061609.html or by visiting www.bestweek.com. This week's edition also examines Ping An Insurance Ping An (Chinese: 中国平安; Pinyin: Zhōng Guó Píng An), full name Ping An Insurance (Group) Company of China, Ltd. (Group) Company of China's domestic expansion strategy. The edition includes an audio interview with Jason Sadler, HSBC Insurance managing director of Hong Kong insurance business, on his company's strategy in Hong Kong. Video reports include a review of the A.M. Best Stock Indexes for Asia/Pacific, Global Brokers and Global Reinsurers and video news updates. For a complimentary subscription, visit www.bestweek.asia. Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com. |
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