BestWare, Inc. Changes Name to MYOB US, Inc.ROCKAWAY, N.J.--(BUSINESS WIRE)--April 6, 1999--BestWare, developers of MYOB "Mind your own business." See digispeak. (chat) MYOB - mind your own business. Accounting products, today announced its name change to MYOB US, Inc. The change is in concert with a global corporate identity campaign designed to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the power of the MYOB brand both in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and worldwide. Over the past decade, MYOB products have revolutionized the way growing businesses perform accounting and business management tasks. Today more than 350,000 businesses in the United States and around the world rely on MYOB products as their accounting solutions of choice. MYOB Premier Accounting is an affordable alternative for businesses in a networked environment needing solid features that support expanding accounting and management needs. MYOB Accounting Plus offers small businesses an accounting solution that is easy to use yet maintains true accounting integrity. Along with the name change, MYOB is also changing its product logo to reflect the corporate name change by eliminating the periods between the letters, as in the previous M.Y.O.B. BestWare first developed MYOB Accounting in the U.S. for the Macintosh in 1989 and for Windows in 1991, extending its markets to Canada and the United Kingdom in 1992. MYOB was released in Australia in 1991 and in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. in 1992 through a publishing arrangement with Data-Tech Software Pty Ltd PTY LTD Propriety Limited (company structure in Australia) . These companies have now all combined to form the MYOB group of companies. MYOB is also distributed through affiliates in Malaysia, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , the Philippines, Singapore, Sri Lanka Sri Lanka (srē läng`kə) [Sinhalese,=resplendent land], formerly Ceylon, ancient Taprobane, officially Democratic Socialist Republic of Sri Lanka, island republic (2005 est. pop. and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. . In recognition of MYOB's enormous brand awareness, the group's operating companies are changing their names to include MYOB Canada Inc. (formerly Best!Ware (Canada) Inc.) and MYOB UK Ltd. (formerly Best!Ware (UK) Ltd.), MYOB Australia Pty Ltd (formerly Data-Tech Software Pty Ltd.) and MYOB New Zealand (formerly Data-Tech Software Ltd.) Christopher Lee, President of MYOB US, Inc., commented on the changes, "By aligning our company names with our product brand, we're able to capitalize on our product awareness worldwide. The uniformity of our company names also clearly defines our opportunities to operate as a global unit to generate local market leadership. By thinking globally and acting locally, the MYOB group of companies can maximize its combined resources to successfully meet the challenges ahead." The MYOB US, Inc. home page on the World Wide Web can be found at http://www.myob.com/us. MYOB and the MYOB logo are trademarks and M.Y.O.B. is a registered trademark of MYOB US, Inc. |
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