BestBuy.com Selects Digitas to Develop Multi-Channel, Integrated Marketing Solutions.Business Editors & Technology Writers MINNEAPOLIS--(BUSINESS WIRE)--April 24, 2001 Digitas to Provide Strategic Direction and Execute Creative Campaigns BestBuy.com, Inc. (BestBuy.com), the wholly owned Internet subsidiary of Best Buy Co., Inc. (NYSE NYSE See: New York Stock Exchange :BBY BBY Best Buy (stock symbol) BBY Before Battle of Yavin (Star Wars) BBY BeBeyond (Chinese online community) ), announced today the selection of Digitas Inc. (Nasdaq:DTAS DTAS Digitas Inc. (stock symbol) DTAS Deployed Theater Accountability Software DTAS Decision Theory Adaptive Systems Group DTAS Digital Test Access System (Hekimian) DTAS Data Transmission and Switching ), Adweek IQ's Interactive Agency of the Year and Advertising Age's highest rated interactive agency, as their online creative and offline direct marketing agency. Avenue A remains BestBuy.com's digital marketing agency. Digitas will work together with Best Buy Advertising and Avenue A to create customer-centric marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales across online and offline channels, including BestBuy.com and direct mail. Digitas will also lead efforts to expand the direct dialog between BestBuy.com and its customers to increase loyalty and drive sales. This campaign will fully integrate with the bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar. brand campaign, which Best Buy Advertising will continue to develop and manage. "Digitas is a well recognized and respected interactive agency and we felt they could provide BestBuy.com with an interactive marketing campaign that complemented Best Buy's branding efforts," said Barry Judge, vice president of Marketing for BestBuy.com. "Digitas won our business in highly competitive agency reviews because their integrated marketing solutions were consistent with BestBuy.com's overall objectives of consumer loyalty and enhanced profitability." David Kenny, Digitas chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. said, "Best Buy earned its position as the nation's leading retailer of consumer electronics, personal computers, entertainment software and appliances by providing a clear and compelling value proposition: value, quality, flexibility and selection. Our role is to work with BestBuy.com to develop fully-integrated, multi-channel customer solutions, leveraging BestBuy.com's existing assets and customer base to provide outstanding customer value and gain competitive advantage." About Digitas Digitas (www.digitas.com) is a marketing and technology company that helps its clients manage their customer relationships one at a time. Digitas combines best-of-breed capabilities in technology, marketing and customer relationship management to enable blue-chip companies with leadership brands to leverage their existing assets with new technologies to gain competitive advantage. Digitas serves as strategic partner to several industry-leading clients, including Allstate, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AT&T, Xerox, Gillette, Ann Taylor, General Motors, Kingfisher, L.L. Bean, Morgan Stanley, the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). and Terra Lycos. Digitas employs more than 1900 people and has offices in Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts. The Town of Boston is an interior town of the county and one of the county's "Southtowns. , San Francisco, Salt Lake City, Miami, Chicago, London, Hong Kong and Brussels. About Best Buy Minneapolis-based Best Buy Co., Inc. (NYSE: BBY) is the nation's number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,700 retail stores nationwide, in Puerto Rico and in the U.S. Virgin Islands. Statements made in this news release, other than those concerning historical financial information, should be considered forward looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The Company's actual results could differ materially from those expressed in the forward-looking statements. Factors that could cause results to vary include, among others, those identified in the Company's filings with the Securities and Exchange Commission. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release. |
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