Best-Selling Authors, AARP CEO Set to Headline 2005 Consumer 360 Conference; ACNielsen and Spectra Announce Lineup for CPG Industry's Premier Educational and Networking Event.SCHAUMBURG & CHICAGO, Ill. -- Best-selling authors Malcolm Gladwell Malcolm Gladwell (born September 1, 1963) is a United Kingdom-born, Canadian-raised journalist now based in New York City who has been a staff writer for The New Yorker since 1996. and Seth Godin, along with AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. William Novelli, will headline the 2005 Consumer 360 conference (www.consumer360.com), the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry's premiere educational and networking event hosted by ACNielsen U.S. and Spectra, both units of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User . The conference, which opens on March 30th in Hollywood, Florida Hollywood is a city in Broward County, Florida, United States. As of 1 July 2006, the population estimated by the U.S. Census Bureau is 145,879.[3] Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now the ninth largest city in Florida. , will feature two-and-a-half days of keynote presentations and interactive learning sessions conducted by top CPG industry executives, the host businesses, and other VNU business units. ACNielsen President & Chief Executive Officer Steve Schmidt, co-host of the conference along with VNU Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal President & Chief Executive Officer Steve Wilson, said, "We're anticipating another full house as our lineup of speakers and breakout session topics is stronger than ever. This event is all about helping our clients grow their top-line revenue through the exchange of ideas, and it all starts with the most comprehensive set of consumer insights available anywhere." Malcolm Gladwell, best-selling author of "The Tipping Point" and staff writer for the New Yorker, will offer insights from his latest book, "Blink, The Power of Thinking Without Thinking." Seth Godin, author of six best-selling books, including "Permission Marketing" and "Unleashing the Ideavirus," and contributing editor to Fast Company magazine, will discuss The Next BIG Idea. Also on the main stage will be William Novelli, CEO of AARP, who will offer his perspectives on serving the fast-growing 50-and-older population in the U.S. Thirty-two workshops and 15 hands-on training sessions will be offered, focusing on topics such as top-shopper attitudes and behavior, where RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. stands within the CPG industry, neighborhood merchandising, the warehouse club consumer, retail execution best practices, pricing in an EDLP EDLP Every Day Low Prices world, how the CPG industry can better address consumer health concerns such as diabetes and obesity, and more. Helping to lead the sessions will be executives from leading CPG industry manufacturers, retailers and consultants such as Procter & Gamble, Kellogg, Tyson Foods, Reckitt Benckiser, Heinz, Unilever, Wrigley, Family Dollar, McKinnsey & Co., the Perishables Group, and the Hartman Group. Also leading the sessions will be executives from VNU businesses and brands such as ACNielsen, VNU Advisory Services, Spectra, BASES, ACNielsen International Research, Nielsen Media Research, Nielsen//NetRatings, TDLinx, and VNU Business Publications. New to this year's conference is Express Coaching. Sponsored by the Network of Executive Women, Express Coaching will offer one-on-one coaching on anything from leadership to sales to staying energized on your job. Consumer 360 will take place at the Westin Diplomat Resort & Spa in Hollywood, Florida March 30 through April 1. An optional golf tournament will take place on Tuesday, March 29. For more information and to register, go to www.consumer360.com. About ACNielsen ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. About Spectra Spectra, a VNU business, serves the fast moving consumer goods “CPG” redirects here. For other uses, see CPG (disambiguation). Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. industry with consumer-centric marketing solutions, creating marketing ROI by measuring the consumer behavior impact of all demand side spending. Spectra provides clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities and execute marketing and sales efforts at the store level. Note to Editors: Look for this press release and other ACNielsen and Spectra news on the Internet at http://acnielsen.com/news and www.spectramarketing.com. |
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