Best-Selling Author and President of Future Now, Inc. Brings Leadership To A CEO Conversation.

RALEIGH, N.C. -- The North Carolina Technology Association, (NCTA) the primary voice of the technology industry in North Carolina, today announced that best-selling author and President and CEO of Future Now, Inc., Jeffrey Eisenberg will share his insights on leadership and how technology is changing management, marketing and media in our culture at A CEO Conversation on Wednesday, April 11, at the Sheraton Imperial in Research Triangle Park, N.C.

"I'm looking forward to presenting at A CEO Conversation. CEOs understand that the world may evolve, but they are still held accountable for the bottom line," explains Eisenberg. "Marketing has evolved; new media has changed the nature of customer interaction. Customers have taken control of the dialog and they are largely ignoring traditional marketing techniques. This is a high caliber audience who needs and wants to understand how to reach and persuade customers on the customers' terms."

Eisenberg is the co-founder of Future Now, Inc., a New York City marketing firm specializing in Persuasion Architecture[TM]; the practice includes design and optimization of persuasive systems to increase client conversion rates online. Future Now has worked with such companies as: NBC Universal Orlando, GE, PriceWaterhouseCoopers, AeroTek/Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, CafePress.com, SAS and many others. He and his brother Bryan Eisenberg, (CPO) Chief Persuasion Officer of Future Now, Inc., recently were named by The New York Times, Wall Street Journal, USA Today and Business Week as best-selling co-authors of Waiting for Your Cat To Bark? and Call To Action.

Technology and digital media is evolving and changing the way we work, live and communicate. A CEO Conversation has a world-class agenda featuring influential leaders across the spectrum of technology and innovation to reveal "What's Next?" This is a must-attend for all corporate leaders shaping the knowledge economy and provides unmatched networking opportunities at the highest level.

Additional keynote presenters include: Richard Sarnoff, President of Bertelsmann Digital Media Investments and Executive Vice President of Random House, Inc.; Thomas Tull, Chairman and CEO of Legendary Pictures; Frank Plastina, President and CEO of Tekelec; and Emmy Award-winning TV host Rita Cosby. Barry Landis, former President of Warner Music Group Label Word Records; Don Perry, Business Advisor and Entertainment Industry Consultant at Greenburg Traurig; Jodie McAfee, SVP Corporate Development & Marketing, The Media Group - Denver; and Dave Jaworski, co-founder and CEO of PassAlong Networks, will provide a valuable panel discussion on content, convergence and the technology continuum.

A CEO Conversation is the Southeast's premier technology forum that engages more than 500 senior corporate executives, global innovators of cutting-edge technologies, business developers and industry visionaries across all business verticals. Participants will explore business trends in technology, examine local, national and global market possibilities, gather business intelligence and information, and meet global decision-makers who can provide market opportunities for your business to grow and prosper.

NCTA expects a sell-out once again as top tier executives from all over the world converge in North Carolina to engage in a premier affair to maximize exposure and networking opportunities. Past speakers have included Mike Zafirovski, President and CEO of Nortel; William Johnson, President and COO of Progress Energy; John Chambers, President and CEO of Cisco Systems; and Frank Drendel, Chairman and CEO, of CommScope.

Costs, Registration and Sponsorship:

Registration before March 30 is $350 for members and $500 for non-members. After March 30, it is $450 for members and $600 for non-members. Tables of 10 are available for $3,000 before March 30 and $3,500 after March 30. For sponsorship opportunities and how to register, please contact Jennifer Bosser, Vice President of Executive Engagement, at 919-856-0393, ext. 227, or [e-mail].

About NCTA: The North Carolina Technology Association (NCTA) is a not-for-profit, membership-driven trade association and the primary voice of the technology industry in North Carolina. NCTA is the intersection of leadership and technology, fueling the growth of North Carolina through Executive Engagement, Public Affairs, and a Knowledge Workforce. For more information, please visit www.nc-tech.org.