Best-Selling Author Paul Greenberg Featured in ChannelWave Web Seminar on Reaching Customers Through Indirect Channels.

Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 21, 2002

Event Will Focus on How Market Leaders Are Using PRM Technology

to Grow Sales, Improve Service and Achieve Business Goals

ChannelWave Software, Inc., the leader in Partner Relationship Management (PRM) solutions, today announced that it will host a free Executive Web Seminar on Tuesday, Nov. 5, at 10 am PST/1 pm EST. The event will feature industry expert Paul Greenberg, author of the best-seller CRM at the Speed of Light, and will address how businesses are successfully using PRM solutions to attract and retain customers.

In today's competitive environment, with indirect channels growing in importance, businesses across multiple industries are leveraging PRM technology to attract, serve and retain customers and grow sales revenues. Mr. Greenberg, who has conducted extensive evaluations of PRM solutions, will join Chris Heidelberger, ChannelWave's president and CEO, for the event, titled Capturing and Keeping Customers Through Indirect Channels. Attendees will learn:

-- The present and future value of PRM

-- How to maximize customer satisfaction through partners

-- The difference between PRM and CRM solutions

-- What to look for when selecting a PRM solution

In the book, Mr. Greenberg writes that "businesses are using PRM solutions to tighten their communication and collaboration with selling partners, improve lead distribution and follow-up, sharpen revenue forecasts, decrease channel conflict, and reduce channel management costs."

CRM at the Speed of Light, published by McGraw-Hill, has been called "the #1 CRM book" by searchCRM.com. The book, now in its second edition, has been translated into six languages and is a best-seller and popular university text. Mr. Greenberg is president of The 56 Group, LLC, an enterprise applications consulting firm, which also provides writing, speaking and educational services, and writes regular columns for CRM Magazine and CRMguru. He was previously executive vice president of Live Wire, Inc. and a former VP of marketing and alliances for several technology services companies. Please contact ChannelWave media relations to schedule interviews with Mr. Greenberg prior to the Web seminar.

The first 10 people to register for the Web seminar will receive a free copy of CRM at the Speed of Light. All registrants will receive a free copy of Mr. Greenberg's special edition booklet, PRM At the Speed of Light, based on Chapter 9 of the larger book. Registration information is available at www.channelwave.com.

About ChannelWave

ChannelWave Software, Inc. helps enterprises gain a competitive advantage by optimizing the performance of indirect sales channels and business partnerships. ChannelWave's open, Java-based platform and comprehensive application suite enables complex and collaborative partnerships by improving the effectiveness of pre-sales, sales and post-sales activities. ChannelWave's solutions are quickly deployed, easily integrated with other enterprise systems and deliver fast ROI through dramatic cost savings, increased channel sales revenues and enhanced customer satisfaction. Customers include AT&T, BEA, Cable & Wireless, Hewlett-Packard, McDATA, PTC, Qwest, Sterling Commerce and Verizon. ChannelWave's solutions are available worldwide through the company's direct sales force and system integration, consulting and distribution partners, including Mitsui & Co. in Japan. ChannelWave is privately held, with lead investors Mobius Venture Capital, ABS Capital Partners, Lazard Technology Partners and Ironside Ventures. The company is headquartered in Cambridge, MA and has offices in Toronto and San Jose. More information is available at www.channelwave.com or by calling [phone].

ChannelWave is a registered trademark of ChannelWave Software, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.