Best of the West.

When it comes to excellence in the South West, the company names of Sharp Interpack and the RWM Food Group are synonymous with exceptional service and quality products within their own respective markets. For years, both Somerset based companies have combined forces to provide well packaged meat products and now with an initiative by RWM to commit to the South Devon cattle breed, supermarket customers can be sure they are getting the best of the West.

The initiative has developed the UK's most efficient and integrated food supply chain from farmers right through to the retail packs, which will be supplied by the UK's leading manufacturer of rigid plastic packaging, Sharp Interpack.

Research from EBLEX has shown that a consumer's shopping experience starts with the pack. For this product to be successful RWM are dependent on the appearance of the product on the shelf and rely on their suppliers to be flexible. Sharp Interpack always delivers on time and in full, but more than that the company receive a personalised service from Ian Ramshaw, Sharp Interpack's Account Manager, who truly understands the industry having been involved in meat processing and packaging for many years. This is why we have selected Sharp Interpack as partners in this initiative. The chain begins with a top South Devon bull called Foxhole Menzies and seven West Country dairy farmers. It is anticipated that 2,500 calves a year will be put through Blade Farming rearing units which will include stringent health checks and a managed feeding programme. The final link in the chain is Bristol based supermarket chain Somerfield who have welcomed the initiative that will ensure consumers are getting consistently good beef as part of their 'So Good West Country' branded range.

The world famous South Devon cattle breed was selected based on the quality of the beef and to lift the fortunes of West Country agriculture. The scheme will give dairy farmers the chance to increase profits through a system that guarantees a fair return by adding value to their dairy calves It is essential that the packaging in which the meat is sold, is adequately durable to contain the product to ensure it reaches the end consumer in good condition. Sharp Interpack already supplies trays to the RWM Food Group which are designed for Modified Atmosphere Packaging in APET/PE material and can accommodate all cuts and sizes.

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