Best of show--specialty.

CLIENT: Nestle Purina, St. Louis--Candy Caciolo

AGENCY: Colle+McVoy, Minneapolis--Michelle Frys

MESSAGE: Purina dog food builds champions,

AUDIENCE: Breeders and enthusiasts who show their dogs at specialty and/or all-breed conformation con·for·ma·tion (k

r-m

shows.

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Title Annotation:	marketing of dog food
Comment:	Best of show--specialty.(marketing of dog food )
Publication:	Agri Marketing
Geographic Code:	1USA
Date:	Apr 1, 2004
Words:	32
Previous Article:	Best of show--public relations.(beef, a fun food)(Brief Article)
Next Article:	Local multimedia campaign.(marketing)(Brief Article)
Topics:	Pet supplies industry Contracts Public relations agencies Contracts Public relations firms Contracts

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