Best of show--advertising.CLIENT: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of , Calgary, Alberta--Start Audette AGENCY: AdFarm, Calgary, Alberta--Todd Ormann MESSAGE: Nexera is a high value crop. The product delivers a premium to growers because of its unique oil profile that is used in health/low-fat foods. This premium, plus its strong agronomics, makes it "the best canola canola see brassicanapus. returns on your farm." The ad focuses on the product's single most important differentiation, which is the ability to deliver a unique value to the end user, a market that pays a premium to the grower. AUDIENCE: Western Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. canola growers. |
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