Best of NAMA.BEST OF SHOW--ADVERTISING CLIENT: National Pork Board, Clive, IA--Becca Hendricks AGENCY: The Richards Group, Dallas, TX--Travis Hopper MESSAGE: The Other White Meat can be used to make menus more "wow." With four new cuts and non-traditional ways of preparing old favorites, The Other White Meat is a healthy, contemporary, and tasty solution to your menu challenge. AUDIENCE: Chefs, restaurteurs, and those in the food service industry with the influence to determine menu items. BEST OF SHOW--PUBLIC RELATIONS CLIENT: McDonald's Corporation, Oak Brook, IL--Tara Hayes AGENCY: Morgan&Myers, and Golin Harris (Cooperative Consumer Agency), Waukesha, WI--Judy Rupnow MESSAGE: To demonstrate McDonald's quality leadership in meeting consumer expectations in food safety, innovation and social responsibility. AUDIENCE: Agricultural and commodity group influentials, trade and consumer media, McDonald's suppliers, academia and selected consumer non-governmental organizations “NGO” redirects here. For other uses, see NGO (disambiguation). A non-governmental organization (NGO) is a legally constituted organization created by private persons or organizations with no participation or representation of any government. BEST OF SHOW--SPECIALTY CLIENT: Nestle Purina, St. Louis, MO--Candy Caciolo AGENCY: Colle+McVoy, Minneapolis, MN--Michelle Frys MESSAGE: Pro Plan does more to bring out a dog's top competitive potential than any othe dog food brand. AUDIENCE: Rank and file conformation show In a conformation show, judges familiar with specific dog breeds evaluate individual dogs for how well they conform to published breed standards. Conformation shows are also referred to as dog shows or breed shows. breeders and enthusiasts Multi-Media Campaigns--Local CLIENT: Valent USA Corporation, Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , CA--Elsa Zisook AGENCY: archer>malmo, Memphis, TN--Mike Butler MESSAGE: Venom venom or zootoxin, any of a variety of poisonous substances produced by animals. In poisonous snakes, venom is secreted in two poison glands, one on each side of the upper jaw, and enters the fang by a duct. is a new insecticide insecticide Any of a large group of substances used to kill insects. Such substances are mainly used to control pests that infest cultivated plants and crops or to eliminate disease-carrying insects in specific areas. that protects grapes Grapes - A Modula-like system description language. E-mail: <peter@cadlab.cadlab.de>. ["GRAPES Language Description. Syntax, Semantics and Grammar of GRAPES-86", Siemens Nixdorf Inform, Berlin 1991, ISBN 3-8009-4112-0]. from crop-dam aging mealybugs. It's new generation super-systemic chemistry is fast-acting for lasting-lasting mealybug mealybug, common name for certain unarmored scale insects that exude a granular white secretion, giving them a mealy appearance. Many are common greenhouse and crop pests. Adult females are wingless, with oval, segmented bodies and well-developed legs. control. AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast--mostly men ages 35-50 MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: FMC See fixed mobile convergence. Corporation / Nicholson Kovac (2) The Andersons/The Jackson Group Bayer CropScience / AdFarm Iowa Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Association / In-house (2) Farm Credit Services of Illinois / In-house Pfizer Animal Health / Charleston/Orwig Multi-Media Campaigns--National CLIENT: New Holland North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , New Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland has the most innovative equipment. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers MERIT: Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". International, Inc. / McCormick Company NATIONAL FINALISTS: Mycogen Seeds Mycogen Seeds provides quality seeds with proven high-performing genetics and the latest trait technology. Mycogen is the largest sunflower seed producer, the leader in Silage-Specific™ corn and a top grain corn seed producer. / Bader Rutter & Associates, Inc. BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida Agricultural Products / Quarry Integrated Communications Cattlemen's Beef Board & The Federation of State Beef Councils / Osborn & Barr Communications Syngenta Crop Protection / Martin Williams Martin T. Williams (1924–1992) was born in Richmond, Virginia. He was a critic, specializing in jazz and American popular culture. He wrote for major jazz magazines, notably Down Beat, cofounded The Jazz Review (2) Merial Limited / Bader Rutter & Associates, Inc. ARM & HAMMER Animal Nutrition / Charleston/Orwig Multi-Media Campaigns--Regional CLIENT: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. , Calgary, Alberta--Stan Audette AGENCY: AdFarm, Calgary, Alberta--Lynne Paulsen MESSAGE: "A Return to Healthy Living" combined with "A Break from farming as usual" to land key messages: Nexera canola canola see brassicanapus. is a premium vegetable oil with the healthiest oil profile, consistent with healthy living. AUDIENCE: Existing Nexera canola contractors and new potential growers in Western Canada
Western Canada, commonly referred to as the West MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: Bayer CropScience / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales John Deere / In-house Pioneer Hi-Bred International, Inc. / McCormick Company Syngenta Crop Protection / Martin Williams Bayer CropScience / Rhea and Kaiser Marketing Communications Dow AgroSciences / Bader Rutter & Associates, Inc. New Product Introduction CLIENT: Valent USA Corporation, Walnut Creek, CA--Elsa Zisook AGENCY: archer>malmo, Memphis, TN--Mike Butler MESSAGE: Venom is a new insecticide that protects grapes from crop-damaging mealybugs and cotton from tough white flies. It's new generation, super-systemic chemistry is fast-acting for lasting-lasting insect control. AUDIENCE: Grape growers and consultants in CA, WA, MI and the Northeast; AZ cotton growers--mostly men ages 35-50 MERIT: Syngenta Seeds, Inc. / Adculture Group Inc. NATIONAL FINALISTS: Bayer CropScience / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Valent USA Corporation / archer>malmo FMC Corporation / Nicholson Kovac (2) Trans Ova Genetics / Filament filament, in astronomy: see chromosphere. Marketing Pfizer Animal Health / Charleston/Orwig Pfizer Animal Health / Rhea & Kaiser Marketing Communications Producer or Company-Funded Advertising Campaigns CLIENT: National Pork Board, Clive, IA--Jeff Hartz AGENCY: The Richards Group, Dallas, TX--Travis Hopper MESSAGE: Using The Other White Meat as a main ingredient can break you out of your mealtime routing and make your meals more exciting. AUDIENCE: Consumers--"Wannabe better cooks." People that are tired of having the same dinners, night in and night out, and want to break out of their meal ruts. MERIT: Wisconsin Milk Marketing Board/Dairy Management Inc. / Stephan & Brady, Inc. NATIONAL FINALISTS: United Soybean Board / Osborn & Barr Communications South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W). Soybean Research & Promotion Council / Paulsen Marketing National Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. Promotion Board / In-house New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of State Fair / Latorra, Paul & McCann Midwest Dairy Association / LMG LMG Light Machine Gun LMG Laurence M. Gould (Antarctic Research Support Vessel, USAP) LMG Local Marketing Group LMG Loaf's Merry Guild LMG Laboratory Molecular Genetics LMG Liquid Methane Gas Idaho Potato Commission / Evans, Hardy + Young Spreads--Series CLIENT: Case IH North America, Racine, WI--Julie Rudnick AGENCY: Colle+McVoy, Minneapolis, MN--Myrna Krueger MESSAGE: Case IH equipment is for producers who are serious about their goals. AUDIENCE: Cash crop producers farming 1,000+ acres MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: John Deere / In-house Agriliance / Colle+McVoy Bayer CropScience / Rhea & Kaiser Marketing Communications Pioneer Hi-Bred International, Inc. / McCormick Company Spreads--Single CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA--Lou Ireland AGENCY: McCormick Company, Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO--Evan Davies MESSAGE: Pioneer Hybrids International provides growers with the highest yeilding corn hybrids. This will allow them to meet the growing demand for alternative fuels such as ethanol. Pioneer is working hard to produce the maximum ethanol per acre hybrids. Technology that Fuels. AUDIENCE: All corn growers, primarily those with 100+ acres MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Bayer CropScience / Rhea and Kaiser Marketing Communications Syngenta Seeds, Inc. / Adculture Group Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. New Holland North America / Colle+McVoy Case IH North America / Colle+McVoy Single-page Ad--Single CLIENT: Merial, Duluth, GA--Beckie Peskin AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI--Mari Randa MESSAGE: Trust and recommend the dewormer brand that's been proven for nearly 20 years. It's effective, providing broad-spectrum control against equine equine Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus). parasites, plus it controls more than 99% of tapeworms. AUDIENCE: Horse owners, ages 18-54 MERIT: John Deere Credit / Mackenzie NATIONAL FINALISTS: Emerald BioAgriculture / Broadhead + Co, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications FMC Corporation / Nicholson Kovac Inc. (2) Hy-Line International / SOLUTIONS Inc. Pioneer Hi-Bred International, Inc. / McCormick Company Valent USA Corporation / archer>malmo Prince Agri Products / OPEN ROADS National Pork Board / Osborn & Barr Communications, Inc. Single-page Ads--Series CLIENT: John Deere Credit, Johnston, IA--Jennifer Haxton AGENCY: Mackenzie, Minneapolis, MN--Jason Wibben MESSAGE: Not every farmer spends his free time tightening lug nuts lug nut n. A heavy, rounded nut that fits over a bolt, used especially to attach an automotive vehicle's wheel to its axle. and channel surfing Channel surfing is the practice of quickly scanning through different television channels or radio frequencies in order to find something interesting to watch or listen to. for football. We salute those who luxuriate lux·u·ri·ate intr.v. lux·u·ri·at·ed, lux·u·ri·at·ing, lux·u·ri·ates 1. To take luxurious pleasure; indulge oneself. 2. To proliferate. 3. To grow profusely; thrive. in candlelight and bubble baths and walk lap dogs lap dog n. 1. A small dog kept as a pet. 2. Informal One eager to do another's bidding, especially in order to maintain a position of privilege or favor: in matching vests and pick up the poop Poop A slang term often used to describe people with insider information. Notes: Not the most illustrious name. See also: Insider Information . AUDIENCE: Growers/producers nationwide MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALISTS: Valent USA Corporation / archer>malmo (2) Zinpro Performance Minerals / Idea Outpost Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Seminis / In-house Wisconsin Milk Marketing Board / Stephan & Brady, Inc. John Deere Credit / Mackenzie (2) Pioneer Hi-Bred International, Inc. / McCormick Company Less-than-page Ads--Series CLIENT: Case IH North America, Racine, WI--Julie Rudnick AGENCY: Colle+McVoy, Minneapolis, MN--Ann Strong MESSAGE: Go to www.Advantage CaselH.com and let the facts show that Case IH equipment offers a competitive advantage for producers who are serious about their goals. AUDIENCE: Cash crop producers farming 1,000+ acres MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: John Deere Agricultural Marketing Center/In-house New Holland North America / Colle+McVoy Engineered Storage Products Company / OPEN ROADS Dairylea Cooperative / Pinckney Hugo Group Less-than-page Ads--Single CLIENT: Farm Credit of New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). , Albuquerque, NM--Shacey Sullivan AGENCY: McKee Wallwork Cleveland, Albuquerque, NM--Deena Crawley MESSAGE: Farm Credit knows the right types of loans for what their customers are trying to accomplish. AUDIENCE: A wealthy, married couple who is interested in purchasing land in New Mexico to start a farm or ranch. MERIT: Agriliance / Colle+McVoy NATIONAL FINALISTS: New Holland North America / Colle+McVoy Dairylea Cooperative / Pinckney Hugo Group (2) Farm Credit Services of Illinois / In-house Tennessee Farmers Co-op / In-house Syngenta Crop Protection / Martin Williams Mountain Plains Farm Credit Services / Armstrong/Shank Trade Ads--Single CLIENT: Idaho Potato Commission, Boise, ID--Seth Pemsler AGENCY: Evans, Hardy + Young, Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , CA--Kirk Evans MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes. AUDIENCE: Retail produce managers MERIT: National FFA FFA free fatty acids. Organization / Broadhead + Co, Inc. NATIONAL FINALISTS: John Deere / In-house Case IH North America / Colle+McVoy John Deere Credit / Mackenzie BASF Professional Vegetation Management / Winnercomm, Inc. Case IH North America / Morgan&Myers Schering-Plough Animal Health Corp. / Swanson Russell Associates Pfizer Animal Health / Charleston/Orwig Trade Ads--Series CLIENT: Idaho Potato Commission, Boise, ID--Seth Pemsler AGENCY: Evans, Hardy + Young, Santa Barbara, CA--Kirk Evans MESSAGE: The Idaho seal is widely recognized as the sign of America's most popular potatoes. AUDIENCE: Retail produce managers MERIT: Idaho Potato Commission / Evans, Hardy + Young NATIONAL FINALISTS: Ethanol Promotion and Information Council (EPIC) / Integer integer: see number; number theory John Deere Credit / Mackenzie John Deere / In-house Radio--Single CLIENT: Valent USA Corporation, Walnut Creek, CA--Elsa Zisook AGENCY: archer>malmo, Memphis, TN--Mike Butler MESSAGE: MaxCel plant growth regulator Noun 1. growth regulator - (botany) a plant product that acts like a hormone phytohormone, plant hormone phytology, botany - the branch of biology that studies plants auxin - a plant hormone that promotes root formation and bud growth sizes apples beyond the thinning effect, even hard-to-size apple varieties, The result is larger apples at packout. AUDIENCE: Apple growers in OR, WA, ID, MI and the Northeast--mostly men ages 35-50 MERIT: Arysta LifeScience North America / Woodruff Sweitzer NATIONAL FINALISTS: Chemtura Corporation Chemtura Corporation (NYSE: CEM) is a marketer of specialty chemicals, polymer products and processing equipment for a variety of industries. The company formed in 2005 from the merger of two other corporations -- Great Lakes Chemical Corporation of West Lafayette, Indiana, / Red Lizard lizard, a reptile of the order Squamata, which also includes the snake. Lizards form the suborder Sauria, and there are over 3,000 lizard species distributed throughout the world (except for the polar regions), with the greatest number found in warm climates. Creative Bayer CropScience / AdFarm Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc. Valent USA Corporation / archer>malmo FMC Corporation / Nicholson Kovac (2) Arysta LifeScience North America / Woodruff Sweitzer Bayer CropScience / Rhea & Kaiser Marketing Communications National Pork Board / Osborn & Barr Communications, Inc. Unique Print Advertising CLIENT: Bayer CropScience, Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , NC--Charlie Hale AGENCY: Rhea and Kaiser Marketing Communications, Naperville, IL--Kim Cooke MESSAGE: FiberMax cotton seed provides the quality mills worldwide depend on. AUDIENCE: Known FiberMax users, cotton growers, ginners, spinners Spinners can refer to:
MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: Firestone fire·stone n. 1. A flint or pyrite used to strike a fire. 2. A fire-resistant stone, such as certain sandstones. Noun 1. Farm Tires / The Meyocks Group Valent USA Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North America / Colle+McVoy John Deere / In-house (2) Emerald BioAgriculture / Broadhead + Co, Inc. Mycogen Seeds / Bader Rutter & Associates, Inc. Radio--Series CLIENT: E-10 Unleaded Coalition, Hastings, NE--Randy Klein, Todd Sneller and Scott Merrit AGENCY: David & Associates, Hastings, NE--Dave Buchholz MESSAGE: To raise consumer awareness of the benefits and performance of 10% ethanol-blended gasoline and to correct and dispel misunderstandings and myths about the fuel. AUDIENCE: General consumers in the Lincoln and Omaha markets MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALIST: UFA Ufa (  fä`), city (1989 pop. 1,082,000), capital of Bashkortostan, E European Russia, at the confluence of the Belaya and Ufa rivers. / AdFarm
Television CLIENT: Syngenta Crop Protection, Greensboro, NC--Wendell Calhoun AGENCY: Martin Williams, Minneapolis, MN--Faye Bliese MESSAGE: Nobody's better on both foxtail and wild oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. control than Discover NG. AUDIENCE: Wheat growers MERIT: Syngenta Seeds, Inc. / Adculture Group Inc. NATIONAL FINALISTS: Schering-Plough Animal Health Corp. / Swanson Russell Associates Bayer CropScience / Rhea and Kaiser Marketing Communications (2) Pioneer Hi-Bred International, Inc. / McCormick Company Bayer CropScience Canada / AdFarm Mycogen Seeds / Bader Rutter & Associates, Inc. Idaho Potato Commission / Evans, Hardy + Young Audio Visual Presentations--Dealers, Distributors & Sales Reps CLIENT: Monsanto Company, St. Louis, MO--Cheri Karn AGENCY: Osborn & Barr Communications, St. Louis, MO--Jennifer Turley and Bekah Reddick MESSAGE: Monsanto is completely dedicated to agriculture and to delivering new value and innovation to the American farmer American Farmer was a public affairs radio program featuring farm news and information of value to listeners in rural America. It was heard on the ABC radio network from 1945 to 1963, airing on Saturdays and heard in a variety of timeslots on different ABC affiliates . AUDIENCE: U.S. farmers and customers; Monsanto employees MERIT: Pfizer Animal Health / Charleston/Orwig NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / In-house Engineered Storage Products Company / OPEN ROADS Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh BouMatic / Morgan&Myers FMC Corporation / Nicholson Kovac The Nutrients for Life Foundation / Fleishman Hillard Audio Visual Presentations--To Farmers, Ranchers & Growers CLIENT: John Deere, Lenexa, KS--Mike Gustafson AGENCY: In-house MESSAGE: To inform and educate the public about Meth labs in rural communities. AUDIENCE: Farmers and ranchers who attend traditional John Deere Day events throughout North America MERIT: CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). Inc. / Twin Town Creative NATIONAL FINALISTS: National Pork Board / REL Productions National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. / Baxter Communications, Inc. Valent USA Corporation / archer>malmo Almond almond, name for a small tree (Prunus amygdalus) of the family Rosaceae (rose family) and for the nutlike, edible seed of its drupe fruit. The "nuts" of sweet-almond varieties are eaten raw or roasted and are pressed to obtain almond oil. Board of California / Broadhead + Co, Inc. FMC Corporation / Nicholson Kovac Inc. Advertising on the Web CLIENT: New Holland North America, New Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland has the most innovative equipment. AUDIENCE: Entrepreneurial livestock producers, cash crop producers and rural lifestylers MERIT: Cargill Animal Nutrition / The Jackson Group NATIONAL FINALISTS: Case IH North America / Colle+McVoy Bayer CropScience / VML (1) (Vector Markup Language) An extension to XML that defines images in vector graphics format for the Web. It also defines how the image is displayed and edited. VML graphics can be modified by style sheets that pertain to the page they reside in. DTN See disruption-tolerant network and delay-tolerant network. / In-house Cargill Animal Nutrition / Group Leaf LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Digital Presentations CLIENT: John Deere, Lenexa, KS-Steve Tomac and Tom Schreier AGENCY: In-house MESSAGE: To introduce the new 6030 Premium Series Tractors, 7030 Series Tractors and the new 8 Series balers. AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay MERIT: Novartis Animal Health / AdFarm Direct Mail--Farmer-directed CLIENT: Dow AgroSciences, Indianapolis, IN--Erin Hull AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI-Mary J. Woelfel MESSAGE: To increase awareness and understanding and encourage trial of Dow AgroSciences crop protection products. To influence growers during their decision-making period for product selection. AUDIENCE: Growers (20+ acre pecan, 100+ acre citrus, 200+ acre peanut, 1+ acre fruiting vegetable, 350+ acre rice and 1+ acre potato) MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates, Inc. John Deere / In-house Syngenta Crop Protection / Martin Williams (2) FMC Corporation / Nicholson Kovac Inc. Valent USA Corporation / archer>malmo Direct Mail--Farmer-directed--Three-Dimensional CLIENT: Pfizer Animal Health, New York, NY--Eric Farrand AGENCY: Charleston / Orwig, Hartland, WI--Wynnie Zuchowski MESSAGE: To provide overseas trip attendees with the information they needed to be fully prepared for their meetings. Using the air mail concept, a booklet of key information about the trip was created and sent along with a Denmark travel booklet and a postcard showing a location attendees would be visiting during their stay. AUDIENCE: Pfizer's group of key customers (veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
MERIT: ONEOK Energy Marketing / David & Associates NATIONAL FINALISTS: Valent USA Corporation / archer>malmo Pfizer Animal Health / Charleston / Orwig ARM & HAMMER Animal Nutrition / Charleston / Orwig Pioneer Hi-Bred International, Inc. / McCormick Company CROPLAN GENETICS / Colle+McVoy Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications BASF Plant Science L.L.C. / Charleston / Orwig Direct Mail--Directed to Dealers, Distributors & Sales Reps--Three Dimensional CLIENT: GreenLeaf Genetices, Omaha, NE-Jeff Jorgensen AGENCY: Ervin & Smith Advertising, Omaha, NE-Lynnette Roxburgh MESSAGE: To create a unique, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. beer mug invitation containing details of the GreenLeaf Oktoberfest meetings. AUDIENCE: Seed company attendees participating in GreenLeaf's Oktoberfest in Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. , IA MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates, Inc. BASF Agricultural Products / Quarry Integrated Communications Schering-Plough Animal Health Corp. / Swanson Russell Associates PIC (1) (Programmable Interrupt Controller) An Intel 8259A chip that controls interrupts. Starting with the 286-based AT, there are two PICs in a PC, providing a total of 15 usable IRQs. North America / Group Leaf LLC ARM & HAMMER Animal Nutrition / Charleston / Orwig John Deere Credit / Mackenzie Zinpro Performance Minerals / Idea Outpost Direct Mail--Directed to Distributors & Sales Reps--Flat CLIENT: Nationwide Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. , Des Moines, IA--Courtney Donohue AGENCY: In-house MESSAGE: To create awareness that the SNAP ordering site is available, convenient and cost-effective. To inform consumers that the SNAP site allows for the ordering of customized brochures and other materials. AUDIENCE: Sales agents, brokers, sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → , sales directors, employees and senior management MERIT: Southern Shows Inc. / In-house NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac The Mosaic Company / Bader Rutter & Associates, Inc. Livestock Marketing Association / Blasdel Cleaver Schwalbe Communications Latham Hybrids LLC / In-house John Deere Agri Services / John Deere In-house & Fuston Creative Billboards or Other Outdoor Ads CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Stan Audette AGENCY: AdFarm, Calgary, Alberta--Jennifer Norrie MESSAGE: Flexibility. Baseline is a customizeable, one-pass cereal herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. that can be formulated for individual fields based on the weed spectrum present. AUDIENCE: Western Canadian retailers chosen to market Baseline; Western Canadian cereal growers that are customers of these selected retails MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Illinois Soybean Association / Mary Auth Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Strategies Delta & Pine Land Company / Brighton Agency, Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. FMC Corporation / Nicholson Kovac Bayer CropScience / AdFarm Ethanol Promotion and Information Council (EPIC) / Integer Customer Brochures, Catalogs--Farmer-directed--Single CLIENT: Case IH North America, Racine, WI--Krista Knigge AGENCY: Colle+McVoy, Minneapolis, MN--Myrna Krueger MESSAGE: Case IH understands the increasing demands on farmers and is evolving to meet these needs. AUDIENCE: A global audience of cash crop producers farming 1,000+ acres MERIT: Bayer CropScience / Rhea and Kaiser Marketing Communications NATIONAL FINALISTS: Bayer CropScience / AdFarm Syngenta Crop Protection / Gibbs & Soell Lindsay Manufacturing Lindsay Manufacturing Co. (NYSE: LNN) is a Nebraska-based manufacturer of center pivot irrigation systems, most notably under the "Zimmatic" brand name. Founded in 1955 in Lindsay, Lindsay Manufacturing currently employs about 650 people. Company / Ervin & Smith Advertising Golden Harvest Seeds / Ervin & Smith Advertising ARM & HAMMER Animal Nutrition / Charleston / Orwig Dairylea Cooperative / Pinckney Hugo Group Hagle Manufacturing / Lessing-Flynn Brochures, Catalogs--Directed to Dealers, Distributors & Sales Reps CLIENT: National Pork Board, Clive, IA--Becca Henricks AGENCY: The Richards Group, Dallas, TX--Travis Hopper MESSAGE: The Other White Meat can be used to make menus more "wow." With four new cuts and non-traditional ways of preparing old favorites, The Other White Meat is a healthy, contemporary, and tasty solution to your menu challenge. AUDIENCE: Chefs, restaurteurs, and those in the food service industry with the influence to determine menu items MERIT: BASF Agricultural Products, Global Insecticide Marketing / Quarry Integrated Communications NATIONAL FINALISTS: Prairie Farms Dairy / Ron Scherer & Company Bayer CropScience / AdFarm Pfizer Animal Health / Charleston / Orwig BASF Turf & Ornamentals / Winnercomm, Inc. Customer Brochures, Catalogs--Farmer-directed--Series CLIENT: John Deere, Lenexa, KS-Steve Tomac and Tom Schreier AGENCY: In-house MESSAGE: New 30 Series Tractors, 6030 Premium to 8030 Series, give customers the tools they need to be successful. AUDIENCE: Farmers and production ag, in applications from row-crop to livestock production to commercial hay MERIT: Valent BioSciences Corporation / The Meyocks Group NATIONAL FINALISTS: Frontier--Division of John Deere / In-house Archer Daniels Midland The Archer Daniels Midland Company (NYSE: ADM), is a conglomeration based in Decatur, Illinois. ADMoperates more than 270 plants worldwide, where cereal grains and oilseeds are processed into numerous products used in food, beverage, nutraceutical, industrial and animal feed / Jones & Thomas, Inc. Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Cargill Animal Nutrition / BOOST, Inc. Central Life Sciences, formerly Wellmark International / Celtic Marketing, Inc. Point-of-Purchase Materials CLIENT: Dow AgroSciences, Indianapolis, IN--Russ Bragg AGENCY: Bader Rutter & Associates, Inc., Brookfield, Wl-Donna Queisser MESSAGE: Nothing provides a more superior level of insect protection than Herculex I, Herculex RW and Herculex XTRA XTRA Extra XTRA X-band Thin Radar Aperture (US DoD) XTRA Xml Transaction Architecture . AUDIENCE: Corn growers, Mycogen dealers, Herculex licensees MERIT: Wisconsin Milk Marketing Board / Stephan & Brady, Inc. NATIONAL FINALISTS: Delta & Pine Land Company / Brighton Agency, Inc. New York State Fair / Latorra, Paul & McCann Bayer CropScience / Rhea & Kaiser Marketing Communications Zinpro Performance Minerals / Idea Outpost Cotton Board / In-house Exhibits CLIENT: Valent USA Corporation, Walnut Creek, CA--Lori Theine The´ine n. 1. (Chem.) See Caffeine. Called also theina ltname>. AGENCY: archer>malmo, Memphis, TN--Tracy Ward MESSAGE: To create aware ness for Valor valor a rodenticide no longer marketed because of toxicity in horses causing dehydration, abdominal pain, hindlimb weakness, inappetence, fishy smell in urine. Called also N-3-pyridyl methyl N1-p-nitrophenyl urea. Herbicide as the choice for residual weed control Weed control is the botanical component of pest control, stopping weeds from reaching a mature stage of growth when they could be harmful to domesticated plants and livestock by physical and chemical methods. in cotton. AUDIENCE: Cotton farmers and dealers in the Midsouth and Southeast, mostly men 35-50. MERIT: FMC Corporation / Nicholson Kovac NATIONAL FINALISTS: Golden Harvest Seeds / Ervin & Smith Advertising Syngenta Crop Protection / Martin Williams Nebraska Ethanol Board / David & Associates Trans Ova Genetics / Filament Marketing The Mosaic Company / Bader Rutter & Associates, Inc. Pioneer Hi-Bred International, Inc. / McCormick Company Agriculture and Agri-Food Canada The Department of Agriculture and Agri-Food, also referred to as Agriculture and Agri-Food Canada (AAFC) (French: Agriculture et Agroalimentaire Canada), is the department of the government of Canada with responsibility for policies governing agriculture / Adculture Group Inc. Corporate Identity CLIENT: Garst Seed Company, Slater, IA--Lori Thomas AGENCY: SOLUTIONS Inc., Des Moines, IA--Doug Reynolds MESSAGE: Garst BLUE plus corn-based ethanol YELLOW blends into GREEN benefits for the environment and the farm economy. AUDIENCE: 500+ acre corn / soybean growers MERIT: FMC Corporation / Nicholson Kovac NATIONAL FINALISTS: BASF Professional Vegetation Management / Winnercomm, Inc. American Association American Association refers to one of the following professional baseball leagues:
Ridley Block Operations / Paulsen Marketing Premium / Specialties CLIENT: Monsanto Company, St. Louis, MO--EJ Coble-Pnning AGENCY: Osborn & Barr Communications, St. Louis, MO-Rhett Hawkins MESSAGE: DEKALB offers strong roots, stalks and yields. AUDIENCE: Large, competitive brand corn growers MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Valent USA Corporation / archer>malmo Agriliance / Albarella Design Dairyland Seed Co., Inc. / Charleston / Orwig United Soybean Board / Osborn & Barr Communications Seminis / In-house CROPLAN Genetics / Colle+McVoy Advertising to Agribusiness--Advertisements CLIENT: Broadhead + Co, Inc., Minneapolis, MN--Dean Broadhead AGENCY: In-house MESSAGE: To reinforce the mission of Broadhead + Co as an agency focused on the business and lifestyle of rural America. AUDIENCE: Agribusiness and rural lifestyle marketers MERIT: Iowa Farmer Today / Davis Harrison Dion NATIONAL FINALISTS: Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. / Charleston / Orwig RFD-TV / Osborn & Barr Communications Advertising to Agribusiness-Other Elements CLIENT: Colle+McVoy, Minneapolis, MN--Josette Hutchinson AGENCY: In-house MESSAGE: The annual Colle+McVoy party is the place to have fun and hang out with the coolest people at NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. . AUDIENCE: National NAMA Conference Attendees MERIT: Paulsen Marketing / In-house NATIONAL FINALISTS: Farm Progress / In-house Hoard's Dairyman / Charleston / Orwig DairyBusiness Communications / Creative Direction, Inc. Swanson Russell Associates / In-house (2) Media Relations CLIENT: Council for Biotechnology Information, Washington, D.C.--Karen Anderson AGENCY: Fleishman Hillard, Dallas, TX--Colleen Parr MESSAGE: To create consumer awareness and acceptance of biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. crops by showcasing how biotech crop adoption continues at a rapid pace worldwide by placing the report's findings in a context of interest to targeted opinion leaders. AUDIENCE: Opinion leaders (news attentive adults) MERIT: FMC Corporation / Nicholson Kovac Inc. NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac Bayer CropScience / AdFarm Syngenta Crop Protection / Gibbs & Soell Public Relations Valent USA Corporation / archer>malmo Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Pfizer Animal Health / Charleston / Orwig Sunkist Growers / Integrated MarketingWorks Case IH / Morgan&Myers Overall Public Relations Campaign CLIENT: Engineered Storage Products Company, DeKalb, IL-Rick Jones AGENCY: OPEN ROADS, Milwaukee, WI--Jon Anderson MESSAGE: To re-establish the Harvestore brand and infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. energy to once again sell new Harvestore structures. AUDIENCE: Farmers requiring storage for haylage haylage a feed that is halfway between hay and silage. The feed is cut when green, chopped small (0.5 to 1 inch) wilted and then stored in a special airtight tower silo. or high moisture corn; Influencers who advise farmers on feed storage decisions MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell, Inc.--San Francisco, CA New Holland North America / H.B. Fritz fritz n. Informal A condition in which something does not work properly: Our television is on the fritz. [Perhaps from German Fritz & Associates, Inc. / Maclay & Shoemaker Graphics BASF Corporation / Padilla Speer Beardsley Inc. Syngenta Crop Protection / Gibbs & Soell Public Relations Alberta Agriculture, Food and Rural Development / AdFarm Syngenta Seeds / Gibbs & Soell Inc. John Deere Worldwide Commercial & Consumer Equipment Division / Osborn & Barr Communications Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. / Issues Management CLIENT: Dairy Management Inc., Rosemont, IL--David Pelzer and Jennifer Wing AGENCY: Weber Shandwick This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Bloomintgon, MN--Polly O'Grady MESSAGE: To encourage everyone in the dairy industry to embrace an industry-wide crisis plan that identifies specific roles and responsibilities, as well as action steps and communication information in the event of a dairy industry crisis. AUDIENCE: CEOs from DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). , IDFA IDFA International Dairy Foods Association IDFA International Documentary Filmfestival Amsterdam IDFA Improved Decision-Feedback Algorithm IDFA Illinois Development Financed Authority , NMPF NMPF National Milk Producers Federation NMPF Network Management Productivity Facility and USDEC USDEC Us Dairy Export Council ; Crisis response leads from government agencies; Representatives of nongovernmental organizations Transnational organizations of private citizens that maintain a consultative status with the Economic and Social Council of the United Nations. Nongovernmental organizations may be professional associations, foundations, multinational businesses, or simply groups with a common interest in MERIT: Diamond Pet Foods / Anderson Kisner Fallon Public Relations and Woodruff Sweitzer NATIONAL FINALISTS: Dairy Management Inc. / The Integer Group Almond Board of California / Broadhead + Co, Inc. CHS Inc. / In-house Producer Funded Public Relations Program to Ag Audiences CLIENT: Beef Checkoff A system whereby an employer regularly deducts a portion of an employee's wages to pay union dues or initiation fees. The checkoff system is very attractive to a union since the collection of dues can be costly and time-consuming. Program / Cattlemen's Beef Bd and Nat'l Cattlemen's Beef Assn., Centennial, CO--Kendal Frazier AGENCY: In-house MESSAGE: To educate cattle producers and others with the appropriate tools to help improve school wellness policies in their communities. AUDIENCE: Cattle producers and others in agriculture, school and school district officials, community leaders and parents MERIT: Dairy Management Inc. / The Integer Group NATIONAL FINALISTS: Northeast Beef Promotion Initiative-a Project of the Cattlemen's Beef Board / In-house United Soybean Board / Osborn & Barr Communications News or Feature Article CLIENT: John Deere Worldwide Commercial & Consumer Equipment Division, Cary, NC--Bill Kluto AGENCY: Osborn & Barr Communications, St. Louis, MO--Liz Suter-Van Leer MESSAGE: To reinforce to the rural lifestyle market that John Deere is very much aware of the increasing role women are playing in today's equipment purchasing decisions. It also reasserts that John Deere and its dealers are committed to meeting the needs of female buyers. AUDIENCE: Rural lifestyle market, women MERIT: One Grower Publishing / In-house NATIONAL FINALISTS: Michigan Farm Bureau The Michigan Farm Bureau was founded on the campus of Michigan State University in 1919. The organization's primary goal is to promote and represent the interests of its agricultural members within the state of Michigan. / In-house Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh CHS Inc. / Colle+McVoy Farmer Mac / Gibbs & Soell, Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. NK Brand / Gibbs & Soell, Inc. John Deere Worldwide Commercial & Consumer Equipment Division / Osborn & Barr Communications Producer or Company-funded Public Relations Program to Consumers CLIENT: National Watermelon Promotion Board, Orlando, FL--Leslie Coleman AGENCY: In-house MESSAGE: To promote the consumption of watermenon in the U.S. and Canada, the primary export market. AUDIENCE: Women 35-54; cooking enthusiasts; health enthusiasts; health-related diet modifiers; children; nutrition and health care professionals; teachers; foodservice professionals and Hispanic groups MERIT: Council for Biotechnology Information / Fleishman Hillard NATIONAL FINALISTS: National Cattlemen's Beef Association / Edelman 4-H Canada / AdFarm Persuasive Writing Persuasive writing is used to convince the reader of the writer’s argument. This may involve persuading the reader to perform an action, or simply consist of an argument convincing the reader of the writer’s point of view. CLIENT: CHS Inc., Inver Grove Heights Inver Grove Heights, city (1990 pop. 22,477), Dakota co., SE Minn. A suburb of St. Paul, its manufactures include motor-vehicle and aircraft parts, asphalt, feeds, consumer goods, building materials, paper products, and medical equipment. , MN--Lani Jordan AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton MESSAGE: To convince the audience that the CHS Board of Directors is providing the level of quality leadership essential to keeping the cooperative on a path to continued success. AUDIENCE: 3,000 farmer-owners, cooperative managers and customers MERIT: CHS Inc. / Colle+McVoy NATIONAL FINALISTS: McDonald's Corporation / Morgan&Myers Valent USA Corporation / archer>malmo Alliance for the Future of Agriculture in Nebraska (A-FAN) / David & Associates United Soybean Board / Osborn & Barr Communications Engineered Storage Products Company / OPEN ROADS News Release CLIENT: NK Brand Seeds, Golden Valley, MN--Bev Larson AGENCY: Gibbs & Soell, Inc., Hoffman Estates Hoffman Estates A village of northeast Illinois, a suburb of Chicago. Population: 49,700. , IL--Rosie Ralston MESSAGE: To establish NK Brand field agronomists as local resources and industry experts. To motivate growers to scout their soybeans and to point out what to look for when they do rediscover Re`dis`cov´er v. t. 1. To discover again. Verb 1. rediscover - discover again; "I rediscovered the books that I enjoyed as a child" the lost art of scouting scouting: see Boy Scouts; Girl Scouts. scouting Activities of various national and worldwide organizations for youth aimed at developing character, citizenship, and individual skills. Scouting began when Robert S. . AUDIENCE: Soybean growers throughout 12 Midwestern states (IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, and WI) MERIT: Schering-Plough Animal Health's Global Animal Management / Fleishman Hillard NATIONAL FINALISTS: Cattlesoft, Inc. / In-house Georgia-Pacific Corp. / Gibbs & Soell Inc. United Soybean Board / Osborn & Barr Communications Case IH / Morgan & Myers Cotton Incorporated / Harvest PR & Marketing, Inc. Bayer CropScience / Rhea and Kaiser Marketing Communications Valent USA Corporation / archer>malmo Events--internal Events CLIENT: Pfizer Animal Health, New York, NY-Rebecca Teets AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Sarah Mikesell MESSAGE: To inform and educate the dairy industry on the differences in using EXCEDE for lactating lac·tate 1 intr.v. lac·tat·ed, lac·tat·ing, lac·tates To secrete or produce milk. [Latin lact dairy cattle compared to traditional antibiotics. AUDIENCE: Pfizer Animal Health dairy sales force including staff veterinarians, area sales managers and territory managers MERIT: North Dakota North Dakota, state in the N central United States. It is bordered by Minnesota, across the Red River of the North (E), South Dakota (S), Montana (W), and the Canadian provinces of Saskatchewan and Manitoba (N). Soybean Council / AdFarm NATIONAL FINALISTS: Delta & Pine Land Company / Brighton Agency, Inc. CHS Inc. / In-house EMD EMD Electromechanical dissociation, see there Crop BioScience / AdFarm Events--Customer Events CLIENT: McDonald's Corporation, Oak Brook, IL--Tara Hayes AGENCY: Morgan & Myers and Colin Harris (Cooperative Consumer Agency), Waukesha, WI--Judy Rupnow MESSAGE: To demonstrate McDonald's quality leadership in meeting consumer expectations in food safety, innovation and social responsibility. AUDIENCE: Agricultural and commodity group influentials; Trade and consumer media; McDonald's suppliers; Academia and selected consumer nongovernmental organizations MERIT: New Holland North America / H.B. Fritz & Associates, Inc./Maclay & Shoemaker Graphics NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell, Inc. Ethanol Promotion and Information Council (EPIC) / Broadhead + Co, Inc. The Idaho Potato Commission / Evans, Hardy + Young BASF Agricultural Products / Quarry Integrated Communications Pfizer Animal Health / Charleston/Orwig (2) Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh FMC Corporation / Nicholson Kovac Inc. Minneapolis Grain Exchange The Minneapolis Grain Exchange (MGEX) was formed in 1881 as a cash market for grains. The exchange launched its first futures contract, hard red spring wheat two years later. / Idea Outpost Iowa Soybean Association / In-house Company & Association Newsletters--External to Farmers, Growers & Ranchers CLIENT: The Idaho Potato Commission, Eagle, ID--Frank Muir AGENCY: Evans, Hardy + Young, Santa Barbara, CA--Dennis Hardy MESSAGE: To create an updated communications vehicle to promote the Idaho Potato Commission's work and keep key audiences informed and in the know regarding issues facing the industry and future trends to watch. AUDIENCE: Idaho potato growers, shippers, processors and distributors MERIT: Michigan Farm Bureau / In-house NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates, Inc. PIC / In-house Bayer CropScience / AdFarm FMC Corporation / Nicholson Kovac Inc. Ohio Soybean Association / Carl Graphics Printing Company Bayer CropScience / Rhea and Kaiser Marketing Communications Farm Credit Services of Illinois / In-house Company & Association Newsletters--External to Dealers, Distributors, etc. CLIENT: ARM & HAMMER Animal Nutrition, Princeton, NJ--Scott Morey AGENCY: Charleston/ Orwig, Hartland, WI--Brittany Steuer MESSAGE: The Stall Street Journal educates the dairy industry on the untapped profit potential that lies within feeding practices. By incorporating both producer and nutritionist nu·tri·tion·ist n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there testimonials with university and field trial research, it outlines a realistic and achievable profit in an easy to read and unforgettable format. AUDIENCE: Dairy producers, nutritionists, distributors and the media MERIT: Ethanol Promotion and Information Council / Broadhead + Co, Inc. NATIONAL FINALISTS: John Deere Risk Protection / In-house Agriliance / Albarella Design Ecolab, Inc. / Filament Marketing Company Publications--Internal CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA--Julia Morrissey AGENCY: McCormick Company, Kansas City, MO--Alan Bell MESSAGE: To provide information that helps Pioneer sales representatives and dealers do a better job serving Pioneer customers. AUDIENCE: Sales representatives and dealers working with Pioneer customers and their supporting staff MERIT: CHS--Land O'Lakes / Colle+McVoy NATIONAL FINALISTS: ABG ABG abbr. arterial blood gas ABG 1. Arterial blood gas 2. Axiobuccogingival–dentistry / In-house Agriliance / Colle+McVoy Company & Association Magazines--External CLIENT: BASF Corporation, Research Triangle Park, NC--Amie Dunn AGENCY: Padilla Speer Beardsley Inc., Minneapolis, MN--Megan Fairchild Anderson MESSAGE: The purpose of TimberLines is to be a leading source of information about sustainable forestry Sustainable forestry is a forest management practice. The basic tenet of sustainable forestry is that the amount of goods and services yielded from a forest should be at a level the forest is capable of producing without degradation of the soil, watershed features or seed source , responsible stewardship and best practices for tree farmers and forestry professionals nationwide. AUDIENCE: Tree farmers/forest landowners, consulting foresters and applicators throughout the U.S. MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company Series of radio interviews with horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large expert Dr. Stephen King <noinclude></noinclude>
Stephen Edwin King (born September 21, 1947) is an American author of over 200 stories including over 50 bestselling horror and educating consumers about the positive impact of plant nutrients.) Interviews aired on leading stations, including: USA Radio KXKX--Kansas City KWIK--Missouri regional WGVE--Chicago Metro News--Houston KFWB--Los Angeles WTOP--Washington, D.C. NATIONAL FINALISTS: Merial / Progressive Farmer Custom Publishing BASF Professional Vegetation Management / Winnercomm, Inc. & Padilla Speer Beardsley Case IH / Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to Ohio Soybean Association / Iowa Soybean Association 1st Farm Credit Services / Custom Graphics Dew dew, thin film of water that has condensed on the surface of objects near the ground. Dew forms when radiational cooling of these objects during the nighttime hours also cools the shallow layer of overlying air in contact with them, causing the condensation of some AgroSciences / AdFarm Company Publications--Annual Report CLIENT: West Central, Ralston, IA--Sarah Dorman AGENCY: Innova Ideas and Solutions, Ames, IA--Sarah Teske MESSAGE: The 2006 Annual Report Our Stories was published to communicate to members the state of the cooperative, and to give a brief overview of the organization's long-range strategy. AUDIENCE: Cooperative members, potential members, business partners, civic organizations, political leaders and special guests MERIT: Dew AgroSciences / AdFarm NATIONAL FINALISTS: East Carolina Farm Credit / AgriBusiness Communications Group Progressive Agriculture Foundation / Morgan&Myers U.S. Grains Council / In-house Cattlemen's Beef Board / National Cattlemen's Beef Association Foremost Farms USA / Morgan&Myers Radio/Audio News CLIENT: The Nutrients for Life Foundation, Washington, D.C.--Kathy Mathers AGENCY: Fleishman Hillard, Houston, TX--Jamie Greenheck MESSAGE: To highlight fertilizer's benefits in reviving lawn and gardens from the stress of summer and to encourage consumers to conduct fall soil tests. AUDIENCE: Urbal and rural homeowners, gardeners, and plant owners of all ages who want to improve the health of their lawn or garden MERIT: Dairy Management Inc. / The Integer Group and Baxter Communications, Inc. NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / McCormick Company Electronic Publications CLIENT: Merial Limited, Duluth, GA-Steve Vandeberg AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI--Wendy Mayo MESSAGE: TO generate interest and understanding among target audiences of key and timely bovine bovine /bo·vine/ (bo´vin) pertaining to, characteristic of, or derived from cattle. bovine pertaining to, characteristic of, or derived from the ox or cattle, members of the family Bovidae. See also cattle. health topics, including: parasite parasite, plant or animal that at some stage of its existence obtains its nourishment from another living organism called the host. Parasites may or may not harm the host, but they never benefit it. control; calf preconditioning preconditioning preparation of 6 to 8 months old range-reared, recently weaned beef calves for entry into a feedlot and an intensive fattening program. Includes castration, dehorning and branding 3 weeks before and all vaccinations 2 weeks before weaning, and weaning 3 to 4 weeks ; seasonal disease prevention and treatment; animal husbandry animal husbandry, aspect of agriculture concerned with the care and breeding of domestic animals such as cattle, goats, sheep, hogs, and horses. Domestication of wild animal species was a crucial achievement in the prehistoric transition of human civilization from innovation; dairy whole-herd health; proper vaccine and antibiotic usage. To increase awareness of credible information available from Merial experts. AUDIENCE: 3,500 beef and dairy media; Beef and dairy extension specialists; University scientists; Veterinarians; Key distributor sales representatives; Medal internals; General agriculture media MERIT: Red River Farm Network / In-house NATIONAL FINALISTS: CHS--Land O'Lakes / Colle+McVoy Dairy Management Inc. / The Integer Group Merial Limited / Bader Rutter & Associates, Inc. BASF Agricultural Products / Quarry Integrated Communications Almond Board of California / Broadhead + Co, Inc. Syngenta Crop Protection / Gibbs & Soell, Inc. Television News CLIENT: Council for Biotechnology Information, Washington, D.C.--Karen Anderson AGENCY: Fleishman Hillard, Dallas, TX--Colleen Parr MESSAGE: To increase awareness and acceptance of biotech crops. AUDIENCE: Opinion leaders MERIT: Companion Animal Parasite Council / Blasdel Cleaver Schwalbe Communications NATIONAL FINALISTS: United Soybean Board / Osborn & Barr Communications and Baxter Communications, Inc. Cargill Animal Nutrition / BOOST, Inc. Web Site--Directed to Farmers, Growers or Ranchers CLIENT: Case IH North America, Racine, WI--Julie Rudnick AGENCY: Colle+McVoy, Minneapolis, MN--Ann Strong MESSAGE: To demonstrate the advantage of Case IH over its competitors with the launch of its new Steiger Series. AUDIENCE: Large producers farming 1,000+ acres of corn, soybeans or wheat MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: BASF Turf & Ornamentals / Winnercomm, Inc. (2) Dow AgroSciences / Bader Rutter & Associates, Inc. EMD Crop BioScience / AdFarm Kubota Tractor Corp. / Paulsen Marketing Ohio Soybean Council / TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. Software ISA (1) (Instruction Set Architecture) See instruction set. (2) (Interactive Services Association) See Internet Alliance. (3) (Internet Security and Acceleration) See .NET. / Jones & Thomas, Inc. Web Site--Educational Focus, Directed to Consumers CLIENT: Bayer CropScience, Research Triangle Park, NC--Steve Meister AGENCY: VML, Kansas City, MO--Doug Newman MESSAGE: To provide an online resource for Bayer CropScience seed treatment products. AUDIENCE: Seed treaters, conditioners Conditioners used on leather take many shapes and forms. They are used mostly to keep leather from drying out and deteriorating. A very old and widely used conditioner is dubbin. and retailers Turf & Ornamental Advertising Campaign CLIENT: BASF Turf & Ornamentals, Research Triangle Park, NC--Bryan Brochin AGENCY: Winnercomm, Inc., Tulsa, OK--Jennifer Jones MESSAGE: To convey the message that BASF backs up their tagline, "We Don't Make The Turf. We Make It Better." To promote the billions of dollars that BASF invests in research and development. AUDIENCE: Golf course superintendents and BASF distributors MERIT: Valent BioSciences Corporation / The Meyocks Group NATIONAL FINALISTS: FMC Professional Solutions / Nicholson Kovac Inc. Caterpillar / Rhea & Kaiser Marketing Communications Valent USA Corporation / archer>malmo Chemtura Corporation / Red Lizard Creative Companion Animal Advertising Campaign CLIENT: Wyeth Animal Health, Guelph, Ontario--Derek Groff AGENCY: Adculture Group Inc., Minnetonka, MN--Jim Gresham MESSAGE: Leptospirosis leptospirosis (lĕp'təspīrō`sĭs), febrile disease caused by bacteria of the genus Leptospirae. The disease occurs in dogs, cattle, pigs, sheep, goats, and horses and is transmissible to humans. is a growing risk to dogs, dog owners and veterinary Clinic start in urban centers ano gray LeptoVax 4 or Duramune 9 or 10 vaccines provide the most complete protection against four of the most common and clinically significant types of leptospira bacteria. AUDIENCE: Veterinarians, veterinary technicians A veterinary technician (also called a vet tech), is a person trained and licensed to assist veterinarians. Their job is similar to that of a nurse. Job description , veterinary clinic practice managers MERIT: American Association of Equine Practitioners & Fort Dodge Animal Health / Latorra, Paul & McCann NATIONAL FINALISTS: Tennessee Farmers Co-op / In-house Pfizer Animal Health / Rhea & Kaiser Marketing Communications Nutrena / David & Associates Companion Animal Public Relations Campaign CLIENT: American Veterinary Medical Association American Veterinary Medical Association a nonprofit, professional organization of veterinarians in the USA, whose stated objective is to advance the science and art of veterinary medicine, including its relationship to public health and agriculture. & Fort Dodge Animal Health, Schaumberg, IL--Jim Flanigan AGENCY: Latorra, Paul & McCann, Syracuse, NY--Kim Parr, Jerome Natoli, Laura Greenhalgh and Steve Hoefer MESSAGE: To inform pet owners about steps they can take to protect family and pets from zoonotic diseases Zoonotic diseases Diseases caused by infectious agents that can be transmitted between (or are shared by) animals and humans. This can include transmission through the bite of an insect, such as a mosquito. Mentioned in: West Nile Virus . AUDIENCE: U.S. pet owners, primarily females 25-54 MERIT: Sergeant's Pet Care Products, Inc. / Swanson Russell Associates NATIONAL FINALISTS: Wyeth Animal Health / Adculture Group Inc. Bayer Health Care, Animal Health Division / AdFarm Merial Limited / Bader Rutter & Associates, Inc. Turf & Ornamental Public Relations Campaign CLIENT: BASF Corporation, Research Triangle Park, NC--Bob York AGENCY: Padilla Speer Beardsley Inc., Minneapolis, MN--Shandra Wendorff MESSAGE: To build the positive word-of-mouth reputation for BASF science, people and corporate brand within the superintendent community and increase awareness and sales of company products and technical support. To establish BASF sales and technical sales reps' presence as trusted turf-care experts. AUDIENCE: Golf course superintendents and their staff, trade publication editors, regional GCSAA GCSAA Golf Course Superintendents Association of America publication editors and general golf consumers MERIT: Valent USA Corporation / archer>malmo Turf & Ornamental Campaign Element CLIENT: FMC Professional Solutions, Philadelphia, PA--Michele Imel AGENCY: Nicholson Kovac, Inc., Kansas City, MO--Brent Steffens MESSAGE: To promote the versatility, speed and safety of Dismiss herbicide which targets nutsedge (yellow nutsedge, purple nutsedge and green kyiling). AUDIENCE: Golf course superintendents and lawn care operators MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: FMC Professional Solutions / Nicholson Kovac, Inc. Valent USA Corporation / archer>malmo Caterpillar / Rhea & Kaiser Marketing Communications Companion Animal Campaign Element CLIENT: Nestle Purina, St. Louis, MO--Candy Caciolo AGENCY: Colle+McVoy, Minneapolis, MN--Michelle Frys MESSAGE: Pro Plan does more to bring out a dog's top competitive potential than any other dog food brand. AUDIENCE: Rank and file conformation show breeders and enthusiasts MERIT: Diamond Pet Foods / Woodruff Sweitzer NATIONAL FINALISTS: Tennessee Farmers Co-op / in-house American Veterinary Medical Association & Fort Dodge Animal Health / Latorra, Paul & McCann Merial Limited / Bader Rutter & Associates, Inc. (2) Sergeant's Pet Care Products, Inc. / Swanson Russell Associates |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion