Best of NAMA.BEST OF SHOW--ADVERTISING CLIENT: New Holland North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , New Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland is the machine for the future. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers BEST OF SHOW--PUBLIC RELATIONS CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson AGENCY: Gibbs & Soell, Inc., Raleigh, N.C.--Caryn Caratelli MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust Soybean rust, also known as Asian soybean rust, is a disease that affects soybeans and other legumes. It is caused by two types of fungi, Phakopsora pachyrhizi and Phakopsora meibomiae. P. resource. AUDIENCE: Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been growers and retailers BEST OF SHOW--SPECIALTY CLIENT: Pfizer, Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY--Dan Kramer AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown MESSAGE: Solitude IGR IGR insect growth regulator. is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations. AUDIENCE: Horse owners, trainers, breeders and equine veterinarians An Equine veterinarian is a veterinarian who treats horses. Horses are different in anatomy, physiology, pathology, pharmacology, and husbandry to other domestic species. Most, if not all, veterinary schools worldwide still produce graduates able to practice with a wide variety of Multimedia Campaigns--Local CLIENT: Bayer CropScience, Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , NC--Charlie Hale and Randy Myers AGENCY: AdFarm, Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO--Scott Kurfman MESSAGE: Fusarium Fusarium a genus of fungi; some species are plant pathogens and some are opportunistic infectious agents of humans and animals. Many also produce trichothecene toxins which cause poisoning of animals if the infected material, usually stored feed, is eaten. Head Blight Noun 1. head blight - a blight of the heads of cereals blight - any plant disease resulting in withering without rotting wheat scab - a disease of the heads of wheat plants (scab) disease can have a devastating dev·as·tate tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. impact on the grade, yield and profit in wheat and barley. Take the right steps to manage scab and always include FOLICUR fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). in your management plan. AUDIENCE: Wheat growers farming over 500 wheat acres residing in North Dakota North Dakota, state in the N central United States. It is bordered by Minnesota, across the Red River of the North (E), South Dakota (S), Montana (W), and the Canadian provinces of Saskatchewan and Manitoba (N). , Minnesota and South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W). , primarily in the Red River Valley
The Red River Valley is a region in central North America that is drained by the Red River of the North. area. MERIT: 1st Farm Credit Services (Northern, IL Region) / E.W. McDaniels NATIONAL FINALISTS: Bayer Animal Health / Bernstein-Rein Advertising Syngenta Crop Protection / Martin/Williams (3) Ohio Soybean Council / Osborn & Barr Communications CROPLAN GENETICS / Colle+McVoy Pfizer Animal Health / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Multimedia Campaigns--Regional CLIENT: United Soybean Board, Chesterfield, MO--Janice Dahl dahl n. 1. See pigeon pea. 2. or dal A thick creamy East Indian stew made with lentils or other legumes, onions, and various spices. AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso MESSAGE: To show U.S. soybean producers how much U.S. livestock means to their business and their communities and states. AUDIENCE: Soybean farmers and rural neighbors MERIT: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida Plant Science / Charleston/Orwig, Inc. Syngenta Crop Protection / Martin/Williams FMC See fixed mobile convergence. Agricultural Products Group / Nicholson Kovac. Schering-Plough Animal Health Corp. / Swanson Russell Associates Valent USA Corporation / archer>malmo Bayer CropScience Canada / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications Multimedia Campaigns--National CLIENT: New Holland North Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland is the machine for the future. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers MERIT: John Deere Credit / Mackenzie NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications (3) Pfizer Animal Health / Charleston/Orwig, Inc. Challenger/AGCO Corporation / The Titan Network Trimble Navigation Limited / Nicholson Kovac New Holland North America / Maclay & Shoemaker Graphics Monsanto Company / Osborn & Barr Communications Multimedia Campaign--International CLIENT: NK Brand, Syngenta Seeds, Golden Valley, MN-Bev Larson AGENCY: Adculture Group, Inc., Minnetonka, MN--Jill Wenzel MESSAGE: Not only does NK Brand offer quality genetics, but it also surrounds those genetics with a host of better choices for growers, including seed treatments, technology traits, packaging options and hybrids and varieties specially characterized for end-use markets. The results is the more yield growers expect, and the better choices they can't get anywhere else. AUDIENCE: Corn and soybean growers in the 12 North Central states, as well as, Ontario and Quebec, Canada. MERIT: New Holland North America / Colle+McVoy New Product Introduction CLIENT: PIC, Franklin, KY-Keith Canfield can·field n. Games A form of solitaire. [After Richard Albert Canfield (1855-1914), American gambler.] Noun 1. AGENCY: In-house MESSAGE: The PIC380 is the ultimate combination in swine genetics. AUDIENCE: Commercial pork producers using competitor's male genetics; current PIC boar and semen semen or seminal fluid Whitish viscous fluid emitted from the male reproductive tract that contains sperm and liquids (seminal plasma) that help keep them viable. users; and allied-industry influencers of these two groups MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Pfizer Animal Health / Charleston/Orwig, Inc. Intervet, Inc. / Osborn & Barr Communications Syngenta Crop Protection / Martin/Williams (2) Pfizer Animal Health / Rhea & Kaiser Marketing Communications CNH CNH Carteira Nacional de Habilitação CNH Centro Nacional de Huracanes (Spanish) CNH California Nevada Hawaii (a district of Kiwanis International) CNH Club Náutico Hacoaj Capital / Mobium Creative Group New Holland North America / Maclay & Shoemaker Graphics Syngenta Plant Science / Adculture Group Inc. Producer or Company-funded Advertising Campaigns CLIENT: United Soybean Board, St. Louis, MO--John Becherer AGENCY: Osborn & Barr Communications, St. Louis, MO--Kiersten McCarty MESSAGE: To encourage the support of U.S. soybean farmers for their livestock and poultry neighbors by making them aware that 94 percent of their soybean meal produced at home goes to domestic animal agriculture. AUDIENCE: U.S. soybean farmers MERIT: Ag United for South Dakota / Paulsen Marketing Communications NATIONAL FINALISTS: Midwest Dairy Association / Legacy Marketing Group National Pork Board / The Richards Group Idaho Potato Commusion / Evans, Hardy + Young, Inc. American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann Indiana Soybean Board /The Jackson Group Spreads--Single CLIENT: Case IH, Racine, WI--Anne Stillman AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: Case IH cotton pickers The mechanical cotton picker is a machine that automates cotton harvesting. It was first invented in the 1920s, but was not made practical until the 1950s, and even then, it was not immediately implemented on most farms. offer an edge to producers who never stop thinking about ways to improve their productivity. AUDIENCE: Cotton growers who are analytical and take a business approach to farming. MERIT: Syngenta Professional Products / Trone Advertising NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications New Holland North America / Colle+McVoy Schering-Plough Animal Health Corp. / Swanson Russell Associates Pfizer Animal Health / Rhea & Kaiser Marketing Communications Elanco Animal Health / McCormick Company Delta and Pine Land Company / Brighton Agency, Inc. Trimble Navigation Limited / Nicholson Kovac Dow AgroSciences Canada / AdFarm Spreads--Series CLIENT: New Holland North America, New Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland is the machine for the future. AUDIENCE: Entrepreneurial livestock producers, row crop producers and rural lifestylers MERIT: Dow AgroSciences / AdFarm NATIONAL FINALISTS: Garst Seed Company / SOLUTIONS Inc. Bayer CropScience / AdFarm (2) Bayer CropScience / Rhea & Kaiser Marketing Communications (2) CNH Capital / Mobium Creative Group Single-page Ad--Single CLIENT: PotashCorp, Saskatoon Saskatoon (săskət  n`), city (1991 pop. 186,058), S central Sask., Canada, on the South Saskatchewan River. , Saskatchewan--Rhonda Speiss speiss n. An arsenic compound or a mixture of arsenic compounds resulting from the smelting of iron, cobalt, nickel, and copper ores. [German Speise, food, speiss AGENCY: Fergus/Peters Group, Des Plaines Des Plaines, city, United States Des Plaines (dĕs plānz), city (1990 pop. 53,223), Cook co., NE Ill., a suburb of Chicago on the Des Plaines River; inc. 1925. Among its manufactures are chemicals and electronic equipment. , IL--Brian Peters MESSAGE: To offer a much-needed alternative perspective on enzymes called Phytase. The enzyme is designed to displace phosphate feed ingredients, which PotashCorp produces. AUDIENCE: Animal nutritionists An Animal nutritionist is a person who specializes in the dietary needs of agricultural animals, zoo animals, and pets. Their job sites include farms, laboratories, classrooms and commercial-based marketing for foods. , ag retailers, feed formulators, and environmental regulators MERIT: Dow AgroSciences / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Bayer Animal Health / Bernstein-Rein Advertising (2) AutoFarm / Red Lizard lizard, a reptile of the order Squamata, which also includes the snake. Lizards form the suborder Sauria, and there are over 3,000 lizard species distributed throughout the world (except for the polar regions), with the greatest number found in warm climates. Creative Firestone fire·stone n. 1. A flint or pyrite used to strike a fire. 2. A fire-resistant stone, such as certain sandstones. Noun 1. Agricultural Tire Division / The Meyocks Group BASF Professional Vegetation Management / Winnercomm, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Seminis Vegetable Seeds / In-house Pfizer Animal Health / Rhea & Kaiser Marketing Communications Syngenta Crop Protection / Martin/Williams Single Page Ad--Series CLIENT: Boehringer Ingelheim Vetmedica, Inc., St. Joseph, MO--Bruce Brinkmeyer AGENCY: Blasdel Cleaver Schwalbe Communications, Kansas City, MO--Leigh Ann Cleaver MESSAGE: The Boehringer Ingelheim commitment to providing innovative products to control devastating swine industry diseases begins with vaccination and adequate feed medication. AUDIENCE: All swine producers, practitioners and veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
NATIONAL FINALISTS: Golden Harvest Seeds, Inc. / Stephens & Associates Advertising New Holland North America / Colle+McVoy Rabobank International/Morgan&Myers Case IH / E.W. McDaniels Arm & Hammer Animal Nutrition / Charleston/Orwig, Inc. Syngenta Professional Products / Trone Advertising Less-than-page Ad--Single CLIENT: New Holland North America, New Holland, PA--Dawn Fox AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: New Holland is the machine for the future. AUDIENCE: Entrepreneurial livestock producers who are growth oriented and aggressive about their future MERIT: CNH Capital / Mobium Creative Group NATIONAL FINALISTS: Hampel Corporation / TVM TVM Time Value of Money (business, finance, economics) TVM Ticket Vending Machine TVM Thanks Very Much (logging abbreviation) TVM Transmission Voie Machine Marketing Mountain Plains Farm Credit Services / Armstrong/Shank Luitpold Animal Health / The Duff Company Garst Seed Company / SOLUTIONS Inc. Helena Chemical Company / Rawlinson Graphic Design New York State Fair / Latorra, Paul & McCann Seminis Vegetable Seeds / In-house Less-than-page Ad--Series CLIENT: Wyffels Hybrids, Geneseo, IL--Gloria Shoemaker AGENCY: The Gunter Agency, Verona, WI--Randy Gunter MESSAGE: Wyffels is an independent company, just like most farmers. This independent thinking is important and you should demand that the people selling you corn seed should uphold your rights as growers, as outlined in the ads. AUDIENCE: Corn growers, primarily in Illinois and Iowa MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: Mountain Plains Farm Credit / Armsrong/Shank Ag United for South Dakota / Paulsen Marketing Communications Syngenta Crop Protection / Martin/Williams New York State Fair / Latorra, Paul & McCann PortaCheck / TVM Marketing Trade Ads--Single CLIENT: Dow AgroScienees, Indianapolis, IN--Rose Pitones-Dunasky AGENCY: Bader Rutter & Associates, Inc., Brookfield, WI--Tom Posta MESSAGE: Dow AgroSciences offers two high-load glyphosate glyphosate herbicide and desiccant for grains. Heavy doses to birds cause soft shells on their eggs. products at two price points, so retailers can grow their business by catering to specific customer needs. AUDIENCE: Ag retailers in select Midwest states MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). / Colle+McVoy Delta and Pine Land Company / Brighton Agency, Inc. Farm Press / In-house AMVAC / Maris, West & Baker Novus International / Geile-Leon Marketing Communications Trade Ad--Series CLIENT: Case IH, Racine, WI--Anne Stillman AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran MESSAGE: Case IH offers an edge to retailers who never stop thinking about ways to improve their productivity. AUDIENCE: Ag retailers (independent co-ops and custom applicators) with greater than 15,000 applied acres MERIT: Idaho Potato Commission / Evans, Hardy + Young, Inc. NATIONAL FINALISTS: Idaho Potato Commission / Evans, Hardy + Young, Inc. United Soybean Board / Osborn & Barr Communications Agricore United Agricore United was a farmer-directed agri-business in Canada. It supplied crop nutrition and crop protection products, and offered grain handling and marketing services. It was created on November 1, 2001 by the merger of Agricore and United Grain Growers. / Adculture Group Inc. Zinpro Corporation / New Alternative (MWI/Idea Outpost) Nutrena / David & Associates Unique Print Advertising CLIENT: National Corn Growers Association The National Corn Growers Association (NCGA) is a U.S. national organization founded in 1957, representing more than 33,000 dues-paying corn growers from 48 states and the interests of more than 300,000 farmers who contribute to corn checkoff programs in 20 states. , Chesterfield, MO--Mimi Ricketts AGENCY: David & Associates, Hastings, NE--Dave Buchholz, Ken Anderson, Barry Keller, Robert Cope MESSAGE: The corn industry is changing dramatically, requiring producers to rethink the role of their product in the domestic and global marketplace. Producers are being challenged to rethink the possibilities of new uses for their product--as well as their role in the rural communities in which they live and work. AUDIENCE: The hundreds of thousands of corn producers across America who support their industry through their state corn checkoff A system whereby an employer regularly deducts a portion of an employee's wages to pay union dues or initiation fees. The checkoff system is very attractive to a union since the collection of dues can be costly and time-consuming. programs. MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: BASF Professional Vegetation Management / Winnercomm, Inc. Bayer CropSciences / AdFarm New Holland North America / Colle+McVoy Pfizer, Inc. / Brown + Associates, Inc. Wyffels Hybrids / The Gunter Agency Mycogen Seeds Mycogen Seeds provides quality seeds with proven high-performing genetics and the latest trait technology. Mycogen is the largest sunflower seed producer, the leader in Silage-Specific™ corn and a top grain corn seed producer. / Bader Rutter & Associates, Inc. Valent USA Corporation / archer>malmo Pfizer Animal Health / Rhea & Kaiser Marketing Communications Radio--Single CLIENT: Syngenta Crop Protection, Greensboro, NC--Jodie McClement AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel MESSAGE: To create awareness for AVICTA Complete Pak and to position the product as an easy, effective replacement for Temik. AUDIENCE: Cotton growers MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: Firestone Agricultural Tire Division / The Meyocks Group Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Elanco Animal Health / McCormick Company Arysta LifeScience North America / Woodruff Sweitzer FMC Agricultural Products Group / Nicholson Kovac (2) Valent USA Corporation / archer>malmo Press Conference Conductor: Today's briefing is on the issue of cotton safety. We have a new plan to boldly confront the challenges of growing cotton and to ensure its future protection and strong growth. You there in the back Reporter: With so many serious issues with cotton today--nematodes, insects, disease, is there any hope of an easy fix? Conductor: Actually Katherine--We've solved it!! Next question. Reporter: Will you give us the background on that? Conductor: Yes, it's called an Avicta Complete Pak. Our intelligence assesses the dangers to cotton and this provides early season protection against all three, and in a seed treatment. We consider each seed to be a very, very tiny port. Reporter: Would it be fair to say Avicta Complete Pak is a revolutionary new way to protect cotton? Conductor: Yes I would categorize cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat it in that way. Radio--Series CLIENT: National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. , Centennial, GO--Polly Ruhland AGENCY: Osborn & Barr Communications, St. Louis, MO--Mike Orso MESSAGE: The Beef Checkoff increases consumer demand for beef, which in turn increases the profits of beef producers. The consumer promotion of the Beef Checkoff has led to beef demand rising more than 16 percent from 1998 through 2004. This campaign focuses on the success of the consumer promotion and how that has helped every beef producer. AUDIENCE: Beef producers MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: Bayer CropScience Canada / AdFarm (2) Bayer Animal Health / Bernstein-Rein Advertising Mycogen Seeds / Bader Rutter & Associates, Inc. Pfizer Animal Health / Rhea & Kaiser Marketing Communciations (2) Valent USA Corporation / archer>malmo "Mouthwatering mouth·wa·ter·ing or mouth-wa·ter·ing adj. Appealing to the sense of taste; appetizing: the mouthwatering aroma of a baking pie. Message" Sam: The steakhouse. Where every meal centers around a tender, juicy steak. Baxter: The beef checkoff. Where every commercial centers around tender, juicy cuts of beef. Yeah, your beef checkoff uses many means to spread our message. It's part of why demand for beef is up nearly twenty percent since 1998. Sam: Beef. It's what's for dinner. Baxter: I'm Baxter Black Baxter Black (born January 2, 1945) is an American cowboy, poet, philosopher, former large-animal veterinarian, and radio commentator. Black grew up in Las Cruces, New Mexico. . To learn more about your beef checkoff, contact your sate beef council or visit beefboard.org. Television--Single CLIENT: Bayer CropScience, Research Triangle Park, NC--Andy Hurst AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Cooke MESSAGE: IGNITE smokes weeds without touching LibertyLink cotton. AUDIENCE: Cotton growers, dealers and consultants in Alabama, Arkansas, Arizona, Georgia, Louisiana, Missouri Louisiana is a city in Pike County, Missouri, United States. The population was 3,863 at the 2000 census. Louisiana is located in northeast Missouri, on the Mississippi River south of Hannibal. An ammonia plant here was converted to study and produce synthetic fuels. , Mississippi, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). , Oklahoma, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , Tennessee, Texas, Virginia and north of Tampa in Florida MERIT: FMC Agricultural Products Group / Nicholson Kovac NATIONAL FINALISTS: Syngenta Crop Protection / Martin/Williams (2) Bayer CropScience / Rhea & Kaiser Marketing Communications Valent USA Corporation / archer>malmo NC+ Hybrids / Swanson Russell Associates Pfizer Animal Health / Rhea & Kaiser Marketing Communications New York State Fair / Latorra, Paul & McCann Television--Series CLIENT: Bayer CropScience, Research Triangle Park, NC--Stephanie Gable AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Kim Lynch MESSAGE: During the fall when growers are making their seed purchase decisions, the focus was to increase the percentage of growers who associated the Herculex[TM] I Insect Protection trait with LibertyLink and LIBERTY, as well as discuss the vast number of hybrids that are available with the LibertyLink trait. In the spring, the message focused on treating LibertyLink hybrids with LIBERTY herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. for outstanding weed control Weed control is the botanical component of pest control, stopping weeds from reaching a mature stage of growth when they could be harmful to domesticated plants and livestock by physical and chemical methods. and built-in crop safety, AUDIENCE: Corn growers in areas where post-grass herbicide use is common (Iowa, Minnesota, South Dakota, Illinois, Nebraska, Wisconsin); corn retailers (those who are existing LIBERTY[R] Herbice or other Bayer CropScience brand bulk retailers and those with growth opportunity); corn growers who have purchased LibertyLink[TM] hybrids (where applicable) MERIT: NC+ Hybrids / Swanson Russell Associates NATIONAL FINALISTS: Ag United for South Dakota / Paulsen Marketing Communications Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". International, Inc. / McCormick Company Audio/Visual Presentation--To Farmers, Ranchers & Growers CLIENT: Dow AgroSciences Canada, Calgary, Alberta--Paul Schorn AGENCY: AdFarm, Calgary, Alberta--Laramy Gibson MESSAGE: To increase the cattle producers' understanding of the economic benefits of producing more grass to increase production and profits. AUDIENCE: Western Canadian cattle producers, grass managers and influencers MERIT: Syngenta Seed Treatment / Act 1 NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications Bayer CropScience / Rhea & Kaiser Marketing Communications John Deere Agricultural Marketing Center / In-house (2) National Pork Board / REL Productions Audio Visual Presentation--To Dealers, Distributors & Sales Reps CLIENT: The Fertilize Institute, Washington, D.C.--Kathy Mathers AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters MESSAGE: The video was designed to introduce Dr. Jay Lehr, spokesman for the education program Fertile Minds, and his passion for educating the public about the benefits of modern agriculture. AUDIENCE: Directed to the ag community, dealers, distributors, sales reps and others servicing agriculture MERIT: CHS Inc. / In-house Media NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Pioneer Hi-Bred International, Inc / McCormick Company United States Department of Agriculture United States Department of Agriculture (USDA), n.pr established in 1862, USDA is responsible for the safety of meat, poultry, and egg products. It conducts ongoing research in areas from human nutrition to new crop technologies and also helps ensure open Rural Development / Osborn & Barr Communications The Fertilizer Institute / Fergus/Peters Group Advertising on the Web CLIENT: Schering-Plough Animal Health Corp., Union, NJ--Jonathan Lowe AGENCY: Swanson Russell Associates, Omaha, NE--Kathleen Durkin MESSAGE: Nuflor is the only antibiotic in its class, which means it's more likely than older antibiotics to remain effective against common BRD (Blue-Ray Disc) See Blu-ray. bacteria. AUDIENCE: Schering-Plough reps and distributor reps MERIT: Merial / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Agriliance / Colle+McVoy Merial Limited / Bader Rutter Associates, Inc. CNH Capital / Mobium Creative Group Merial / Bader Rutter Associates, Inc. Syngenta Crop Protection / Martin/Williams Digital Presentations CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Mike Gustafson AGENCY: In-house AUDIENCE: Potential 5025 Series tractor buyers MERIT: Certified Angus Beef LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control / In-house NATIONAL FINALISTS: PIC / In-house Bayer CropScience / VML (1) (Vector Markup Language) An extension to XML that defines images in vector graphics format for the Web. It also defines how the image is displayed and edited. VML graphics can be modified by style sheets that pertain to the page they reside in. Zinpro Corporation / TVM Marketing Syngenta Plant Science / Adculture Group Inc. and Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. Novartis Animal Health / Morgan&Myers New Holland / E.W. McDaniels Syngenta Crop Protection / Gibbs & Soell Direct Mail--Farmer-directed--Single CLIENT: Syngenta Crop Protection, Greensboro, NC--Barbara Blackney AGENCY: Martin/Williams, Minneapolis, MN--Leigh Thiel MESSAGE: To create awareness for Uniform, a fungicide applied in-furrow to reduce cotton disease. AUDIENCE: Cotton growers MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Unverferh Manufacturing Co., Inc. / McCormick Company Bayer CropScience / AdFarm (2) Syngenta Crop Protection / Martin/Williams (2) National Farmers Organization / Hickman & Associates United Phosphorus phosphorus (fŏs`fərəs) [Gr.,=light-bearing], nonmetallic chemical element; symbol P; at. no. 15; at. wt. 30.97376; m.p. 44.1°C;; b.p. about 280°C;; sp. gr. 1.82 at 20°C;; valence −3, +3, or +5. , Inc. / Broadhead & Co, Inc. Dow AgroSciences / Bader Rutter & Associates, Inc. Pfizer Animal Health / Rhea & Kaiser Marketing Communications Direct Mail--Farmer-directed--Series CLIENT: Caterpillar Inc., Peoria, IL---Jessica Nunley AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer MESSAGE: Caterpillar products such as its shovel, right wheel loader A program routine that copies a program into memory for execution. , auger auger (ô`gər): see drill. auger Tool (or bit) used with a carpenter's brace for drilling holes, usually in wood. It looks like a corkscrew and produces extremely clean holes, almost regardless of how large the bit is. and forks for moving and stacking hay bales illustrate its versatility to make producers more productive and efficient in their operations. AUDIENCE: Large-scale beef and dairy producers, including feedlots MERIT: Ohio Soybean Council / Osborn & Barr Communications NATIONAL FINALISTS: National Pork Board / Osborn & Barr Communications Garst Seed Company / In-house BASF / Brighton Agency, Inc. Pfizer Animal Health / Rhea & Kaiser Marketing Communications Dow AgroSciences / Bader Rutter Associates, Inc. Merial Limited / Bader Rutter Associates, Inc. (2) John Deere Agricultural Media Center / In-house Chemtura / Red Lizard Creative Direct Mail--Dealer, Distributor & Sales Reps--Single CLIENT: AMVAC, Jackson, MS--Billy Hines AGENCY: Maris, West & Baker, Jackson, MS--Keith Fraser MESSAGE: Fast acting, effective pest control--Works like black magic. AUDIENCE: Cotton consultants MERIT: John Deere Agricultural Marketing Center / In-house NATIONAL FINALISTS: DuPont Crop Protection / McCormick Company Bayer CropScience / Rhea & Kaiser Marketing Communications CHS / Colle+McVoy Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Potash potash: see potassium carbonate. potash Name used for various inorganic compounds of potassium, chiefly the carbonate (K2CO3), a white crystalline material formerly obtained from wood ashes. Corporation / Fergus/Peters Group Merial / Bader Rutter & Associates, Inc. Pioneer Hi-Bred International / McCormick Company Direct Mail--Dealer, Distributor & Sales Rep--Series CLIENT: Zinpro Corporation, Eden Prairie Eden Prairie A city of eastern Minnesota, a residential suburb of Minneapolis. Population: 57,300. , MN--Brad Frisvold AGENCY: New Alternative (MWI/Idea Outpost), Dayton, MN--Scott Whitman MESSAGE: Zinpro introduces a new class of trace minerals--PERFORMANCE MINERALS[TM]. If you demand proven animal performance and return on investment, choose Zinpro. All other minerals are simply ... ordinary. AUDIENCE: Consulting livestock nutritionists, feed company reps MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: Mountain Plains Farm Credit Services / Armstrong/Shank Dow AgroSciences / Bader Rutter & Associates, Inc. (2) Bayer CropScience / Rhea & Kaiser Marketing Communications DuPont Crop Protection / McCormick Company Multimedia Direct/Targeted Campaign CLIENT: John Deere Agricultural Marketing Center, Lenexa, KS--Jeff Lacina, Richard Williamson Richard Nelson Williamson, SSPX (born 8 March 1940) is a bishop of the Society of St. Pius X. He has been excommunicated from the Roman Catholic Church because of his episcopal consecration by Archbishop Marcel Lefebvre, deemed by the Holy See to be "illicit" and "a schismatic AGENCY: In-house--Jeff Lacina, Richard Williamson MESSAGE: Using multiple tactics, position the new StarFire iTC position receiver and John Deere guidance systems as "the next icon" of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. agriculture. AUDIENCE: U.S. and Canadian farmers, both current and future John Deere customers MERIT: Pfizer Animal Health / Charleston/Orwig, Inc. NATIONAL FINALISTS: John Deere Agricultural Marketing Center / In-house CHS / In-house Billboard or Other Ads CLIENT: Bayer CropScience, Research Triangle Park, NC--Rob Schwehr AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy Sherfinski MESSAGE: SCALA scala /sca·la/ (ska´lah) pl. sca´lae [L.] a stairlike structure. scala me´dia cochlear duct. scala tym´pani the part of the cochlea below the lamina spiralis. protects your crops in all weather conditions. AUDIENCE: Strawberry growers and consultants in Hillsborough County Hillsborough County is the name of two counties in the United States:
MERIT: E-10 Unleaded Coalition / David & Associates NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications (3) AgriGold Hybrids / AdFarm Dow AgroSciences / AdFarm UFA Ufa ( fä`), city (1989 pop. 1,082,000), capital of Bashkortostan, E European Russia, at the confluence of the Belaya and Ufa rivers. / AdFarm Diener Seeds / E.W. McDaniels Customer Brochure Catalogs--Farmer-directed--Single CLIENT: Bayer CropScience Canada, Calgary, AB--Derrick Rozdeba AGENCY: AdFarm, Calgary, AB--Becky Elliott MESSAGE: Cereal and canola canola see brassicanapus. diseases can result in costly quality and yield losses. Don't risk losing your investment to disease, scout your fields. AUDIENCE: Canola and cereal growers across Western Canada
Western Canada, commonly referred to as the West MERIT: Valent USA Corporation / archer>malmo NATIONAL FINALISTS: CROPLAN GENETICS / Colle+McVoy Chemtura / Red Lizard Creative NCBA NCBA National Cattlemen's Beef Association NCBA North Carolina Bar Association NCBA National Cooperative Business Association NCBA North Carolina Biomedical Association NCBA National College of Business and Arts / Charleston/Orwig, Inc. Monsanto / Paradowski Creative (2) Valent USA Corporation / archer>malmo Emerald BioAgriculture / Broadhead & Co, Inc. Pfizer Animal Health / Rhea & Kaiser Marketing Communications CNH Capital / Mobium Creative Group GROWMARK, Inc. / Rhea & Kaiser Marketing Communications Customer Brochures, Catalogs--Farmer-directed--Series CLIENT: DTN See disruption-tolerant network and delay-tolerant network. , Omaha, NE--Shaun Opp AGENCY: Magnet Marketing MESSAGE: To make smarter decisions, find answers faster and reap bigger profits. AUDIENCE: Ag producers, agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. MERIT: CNH Capital/Mobium Creative Group NATIONAL FINALISTS: Firestone Agricultural Tire Division / The Meyocks Group John Deere Agricultural Marketing Center / In-house Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Redball / AdFarm Helena Chemical Company / Kelley & Associates Advertising, Inc. Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year. Animal Health / Latorra, Paul & McCann Mycogen Seeds / Bader Rutter & Associates, Inc Customer Brochures, Catalogs--Dealer, Distributor or Sales Rep-directed CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers AGENCY: Fergus/Peters Group, Des Plaines, IL--Brian Peters MESSAGE: To announce the creation of a new public education foundation whose purpose is to address the misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun. surrounding the fertilizer industry and to garner support for that foundation. AUDIENCE: Ag community, fertilizer manufacturers who may make a donation to the newly formed Fertilizer Education Foundation MERIT: Pfizer, Inc. / Brown + Associates, Inc. NATIONAL FINALISTS: Indiana Soybean Board / The Jackson Group BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum John Deere Parts & Service Marketing / Osborn & Barr Communications Pioneer Hi-Bred International, Inc. / Pioneer Communication Resources Challenger/AGCO Corporation / WDM (1) (Wavelength Division Multiplexing) A technology that uses multiple lasers and transmits several wavelengths of light (lambdas) simultaneously over a single optical fiber. Design & Advertising Pty Ltd PTY LTD Propriety Limited (company structure in Australia) Monsanto / Paradowski Creative Point-of-purchase Materials CLIENT: Bayer CropScience, Guelph, Ontario--Brad Ewankiw AGENCY: AdFarm, Guelph, Ontario--Arlene Warner MESSAGE: Reason potato fungicide in Canada is positioned as a tank-mix, to "supercharge su·per·charge tr.v. su·per·charged, su·per·charg·ing, su·per·charg·es 1. To increase the power of (an engine, for example), as by fitting with a supercharger. 2. " lower-priced older contact fungicides This page aims to list well-known chemical compounds, to stimulate the creation of Wikipedia articles. This list is not necessarily complete or up to date – if you see an article that should be here but isn't (or one that shouldn't be here but is), please update the page by providing systemic activity. Reason's performance and new use pattern are emphasized. AUDIENCE: Potato growers across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. MERIT: Agway / David & Associates NATIONAL FINALISTS: New Holland After Sales / Mobium Creative Group Agricore United/Adculture Group Inc. Merial Limited / Bader Rutter & Associates, Inc. Merial / Bader Rutter & Associates, Inc. American Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann Bayer CropSciences / Rhea & Kaiser Marketing Communications Wisconsin Milk Marketing Board / Stephan & Brady, Inc. Exhibits CLIENT: Illinois Soybean Association, Bloomington, IL--Julie Toohill AGENCY: E.W. McDaniels, Pekin Pekin (pē`kĭn), city (1990 pop. 32,254), seat of Tazewell co., central Ill., a port on the Illinois River; inc. 1839. A processing, rail, and shipping point in a grain, livestock, and dairying area, Pekin has a large food industry. , IL--Randy McDaniels MESSAGE: The Mini-RC Monster Truck A monster truck is an automobile, typically a pickup truck, which has been modified or purposely built with extremely large wheels and suspension. They are used for popular entertainment and in some cases they are featured alongside Motocross races, mud bogging, tractor pulls and race showed the benefits of using BioDiesel and educated growers on the fuel's gaining momentum. AUDIENCE: Farmers, and other Farm Progress Show attendees who could be decision makers for the purchase and use of Soy BioDiesel. MERIT: Firestone Agricultural Tire Division / The Meyocks Group NATIONAL FINALISTS: Schering-Plough Animal Health--Poultry Products Division / Adculture Group Inc. United Soybean Board / Osborn & Barr Communications Syngenta Professional Products / Trone Advertising ABS Global, Inc. / In-house BASF Professional Vegetation Management/Winnercomm, Inc. Stauffer Seeds / Ayres Kahler Ohio Soybean Council / Osborn & Barr Communications Premium/Specialties CLIENT: Valent U.S.A. Corporation, Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , CA--Elsa Zisook AGENCY: archer>malmo, Memphis, TN--Mike Butler MESSAGE: 'Don't Get Burned' by sticky cotton AUDIENCE: California and Arizona cotton growers and PCAs--mostly men, age 35-50 MERIT: Bayer Animal Health / Bernstein-Rein Advertising NATIONAL FINALISTS: Seminis Vegetable Seeds / In-house Bayer CropScience / Rhea & Kaiser Marketing Communications Bayer CropScience Canada / AdFarm Helena Chemical Company / Meister Media Worldwide, MeisterPRO Reference Group DuPont Crop Protection / McCormick Company Fort Dodge Animal Health, American Veterinary Medical Association American Veterinary Medical Association a nonprofit, professional organization of veterinarians in the USA, whose stated objective is to advance the science and art of veterinary medicine, including its relationship to public health and agriculture. / Latorra, Paul & McCann CHN CHN China CHN Chain CHN Canadian Health Network CHN Coalition on Human Needs CHN California Homeschool Network CHN Cleveland Housing Network CHN Center for Human Nutrition CHN Carbon, Hydrogen, Nitrogen CHN Community Health Nurse Capital / Mobium Creative Group Nutrena / David & Associates Corporate Identity CLIENT: FMC Agricultural Products Group, Philadelphia, PA--Paul Redhage AGENCY: Nicholson Kovac, Kansas city MO--April Allenbrand MESSAGE: To create an identifying mark for Beleaf Insecticide--a new product from FMC that controls aphid infestations and promotes healthy growth of fruit and vegetable plants AUDIENCE: FMC internal stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. , customers, retailers and consultants in the Florida and Arizona fruit and vegetable markets MERIT: Adculture Group Inc. / In-house NATIONAL FINALISTS: CNH Capital / Mobium Creative Group Ohio Soybean Council / Osborn & Barr Communications FMC Agricultural Products Group / Nicholson Kovac DTN / Magnet Marketing National Pork Board / The Richards Group Advertisements to Agribusiness--Ad CLIENT: Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. , Fort Atkinson Fort Atkinson is the name of three locations in the United States:
AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry. AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: Woodruff Sweitzer / In-house J.L. Farmakis / Results Adayana, Inc. / Broadhead + Co., Inc. Advertising to Agribusiness--Direct Mail/Media Kit CLIENT: Hoard's Dairyman, Fort Atkinson, WI--Gary Vorpahl AGENCY: Charleston/ Orwig, Hartland, WI--Mike Opperman MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the most experience of any publication in the dairy industry. AUDIENCE: Marketing professionals, corporate management and media buyers who make media decisions in the dairy marketplace MERIT: AdFarm / In-house NATIONAL FINALISTS: SOLUTIONS Inc. / In-house National Cattlemen's Beef Association / In-house Advertising to Agribusiness--Web CLIENT: Golden Harvest Seeds, Inc., Waterloo, NE--Doug Robinson AGENCY: Stephens & Associates Advertising, Overland Park Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , KS--David Hill MESSAGE: To keep media informed with accurate information in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of competitive rumors AUDIENCE: Agricultural media editors and general public in crisis management scenarios MERIT: Adculture Group Inc. / In-house NATIONAL FINALISTS: Michigan Farm Bureau The Michigan Farm Bureau was founded on the campus of Michigan State University in 1919. The organization's primary goal is to promote and represent the interests of its agricultural members within the state of Michigan. / In-house Morgan&Myers / In-house Overall Pubic pubic /pu·bic/ (pu´bik) pertaining to or situated near the pubes, the pubic bone, or the pubic region. pu·bic adj. 1. Relations Campaign CLIENT: Bayer CropScience, Research Triange Park, NC--Stephanie Gable AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Amy McEvoy MESSAGE: To educate growers and industry leaders that Bayer CropScience, its staff, and its products are leaders in providing the best solutions for managing Asian soybean rust. AUDIENCE: Soybean growers; retailers and crop consultants in the mid-South and Midwest ; national and state soybean associations; university researchers; Bayer CropScience staff MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh NATIONAL FINALISTS: Mosaic / Bader Rutter & Associates, Inc. Bayer CropScience / AdFarm / VML / Growth Stage Consulting Integrated MarketingWorks / In-house Crop1 Insurance/Two Rivers Marketing Bayer CropScience / AdFarm Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications National Corn Growers Association / Farm Journal Media International Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Campaign CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr MESSAGE: To increase awareness of the global benefits of biotechnology worldwide. AUDIENCE: Consumers, small acreage farmers Media Relations Program CLIENT: Syngenta Crop Protection, Greensboro, NC--Kim Dawson AGENCY: Gibbs & Soell, Inc.-Raleigh, NC-Caryn Caratelli MESSAGE: To educate the media and consumers on Syngenta as leader in technology and soybean rust resource. AUDIENCE: Soybean growers and retailers MERIT: The Catfish catfish, common name applied to members of the freshwater fish families constituting the suborder Nematognathi. The catfish is related to the sucker and the minnow, and like them has a complex set of bones forming a sensitive hearing apparatus. Institute / Fleishman-Hillard Inc. NATIONAL FINALISTS: Midwest Dairy Association / Amy Beeler Herman Communications/B. Suter Pfizer Animal Health / Rhea & Kaiser Marketing Communciations Wisconsin Milk Marketing Board / Stephen & Brady, Inc. NCBA/ Charleston/Orwig, Inc. Intervet, Inc. / Osborn & Barr Communications Bayer CropScience / Rhea & Kaiser Marketing Communications Mosaic / Bader Rutter & Associates, Inc. Public Affairs/Issues Management CLIENT: Altria Corporate Services Activities that combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners. Inc. and American Farm Bureau Federation The American Farm Bureau Federation (AFBF) is a nonprofit, nonpartisan organization dedicated to promoting, protecting, and representing the interests of U.S. farmers. More than five million members in 50 states and Puerto Rico belong to the AFBF, making it the largest U.S. , Washington, D.C.--Katherine Trent, Dan Durheim AGENCY: Morgan&Myers, Waukesha, WI--Judy Rupnow MESSAGE: To educate and enhance the individual skills of America's youth, while building strong leaders for the ag industry. After completing the PAL program, participants are prepared to take a more active role in guiding and directing agriculture's future. AUDIENCE: Sweet Sixteen finalists in the Young Farmer & Rancher Discussion Meet; Top Ten finalists in the Achievement Award and Excellence in Agriculture Award competitions; retired Young Farmer & Rancher committee members MERIT: Farmers for Farm Credit / Ayres Kahler NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc./Pioneer Communication Resources Delta and Pine Land Company / In-house BASF Corporation / Padilla Speer Beardsley Inc. Producer-funded Public Relations Program to Ag Audiences CLIENT: Dairy Management Inc., Rosemont, IL--Michael Braden AGENCY: The Integer integer: see number; number theory Group, Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. , IA--Sharyl Sauer MESSAGE: To educate dairy producers on the dairy checkoff program while enabling them to respond to tough industry questions and have a better understanding of the direction of the program. AUDIENCE: Dairy producers MERIT: Midwest Dairy Association / Demeter Solutions Group NATIONAL FINALISTS: United Soybean Board / Osborn & Barr Communications Dairy Management Inc. / The Integer Group Producer-funded Public Relations Campaigns to Consumer Audiences CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes AGENCY: Fleishman-Hillard inc., Kansas City, MO--Colleen Parr MESSAGE: To increase awareness of messages and generate positive support for biotechnology. AUDIENCE: College-educated, news-attentive adults MERIT: National Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. Promotion Board (NWPB NWPB National Watermelon Promotion Board NWPB New Work Planning Board ) / In-house NATIONAL FINALISTS: Pear Bureau Northwest / Harvest PR & Marketing Inc. Syngenta Crop Protection / Adculture Group Inc. New Holland North America / H.B. Fritz & Associates Illinois Farm Bureau The Illinois Farm Bureau (IFB) is a nonprofit U.S. organization controlled by farmers who join IFB through one of the 96 county farm bureaus in Illinois. The organization's legal name is the Illinois Agricultural Association. / In-house Cattlemen's Beef Board & National Cattlemen's Beef Association / S.R. Brown Marketing Communications The Catfish Institute / Fleishman-Hillard Inc. News or Feature Article CLIENT: Michigan Farm Bureau, Lansing, MI--Paul W. Jackson AGENCY: In-house MESSAGE: To inform readers about investing in Michigan's emerging ethanol industry. AUDIENCE: Farmer members of Michigan Farm Bureau MERIT: Pioneer Hi-Bred International, Inc. / McCormick Company NATIONAL FINALISTS: Pioneer Hi-Bred International, Inc. / McCormick Company Emerald BioAgriculture / Broadhead & Co., Inc. BASF Corporation / Padilla Speer Beardsley Inc. Merial / Bader Rutter Associates, Inc. Bayer CropScience / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications Syngenta Crop Protection / Gibbs & Soell Public Relations Syngenta Crop Protection / Gibbs & Soell Public Relations--Raleigh Case IH / Morgan&Myers Persuasive Writing Persuasive writing is used to convince the reader of the writer’s argument. This may involve persuading the reader to perform an action, or simply consist of an argument convincing the reader of the writer’s point of view. CLIENT: The United Soybean Board, Chesterfield, MO--John Becherer AGENCY: Osborn & Barr Communications, St. Louis, Mo--Kiersten McCarty MESSAGE: To educate consumers on the benefits of soy biodiesel; the fact that the fuel is renewable and how its usage will reduce U.S. dependency on foreign oil. AUDIENCE: USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. readers; agricultural professionals; trucking industry professionals; diesel users MERIT: CHS Inc. / In-house NATIONAL FINALISTS: Pioneer Hi-Bred International Inc. / McCormick Company Case IH / Morgan&Myers (2) CHS Inc. / In-house News Release CLIENT: Global Animal Management, Kenilworth, NJ--Julie, Lux AGENCY: Morgan&Myers, Waukesha, WI--Karen Potratz MESSAGE: To draw attention to Global Animal Management amongst the media as a leader in the areas of animal identification and food traceability. AUDIENCE: Livestock producers; influentials in the livestock and meat industries MERIT: Cotton Incorporated / Harvest PR & Marketing, Inc. NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Inc., Public Relations National Pork Board / Woodruff Sweitzer Bayer CropScience / Rhea & Kaiser Marketing Communications QuickFarm / Blasdel Cleaver Schwalbe Communications Merial / Bader Rutter & Associates, Inc. Syngenta Professional Products / Trone Public Relations Events--Single Day CLIENT: Pioneer Hi-Bred International, Inc., Johnston, IA--Jerry Harrington AGENCY: McCormick Company, Kansas City, MO--Janell Aust, Jam/Gillig MESSAGE: To share the collective knowledge of DuPont Ag and Nutrition researchers with the ag trade media, focusing on the latest end-use developments and innovations with emphasis on the new low lin soybean oil Soy´bean oil n. 1. an oil obtained from the soybean (Glycine max), rich in protein, fats, sterols, and phospholipids, used as a food and in paints and varnishes and in various industrial applications; - , NUTRIUM[TM]. AUDIENCE: National and regional agricultural trade publications; farm broadcasters MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Pfizer Animal Health / Charleston/Orwig, Inc. Merial / Bader Rutter & Associates, Inc. Pioneer Hi-Bred International, Inc. / McCormick Company Cattlemen's Beef Board and National Cattlemen's Beef Association / Ketchum PotashCorp / Fergus/Peters Group Event--More Than One Day CLIENT: The Catfish Institute, Jackson, MS--Roger Barlow AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr MESSAGE: To increase awareness and create a positive perception of U.S. Farm-Raised Catfish The U.S. Farm-Raised Catfish Industry began in the early 1960s in Kansas, Oklahoma and Arkansas. Channel Catfish (Ictalurus punctatus) quickly became the major catfish grown as it was hardy and easily spawned in earthen ponds. ; build consumer preference and name-specific demand for U.S. Farm-Raised Catfish. AUDIENCE: Consumers MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Bayer CropScience / Rhea & Kaiser Marketing Communications Dow AgroSciences / AdFarm Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Pfizer Animal Health / Charleston/Orwig, Inc. CNH North America--Crop Protection / AdFarm Certified Angus Beef LLC/In-house National Cattlemen's Beef Association / In-house Case IH / Morgan&Myers Pfizer Animal Health / Charleston/Orwig, Inc. Company & Association Newsletters--Directed to Farmers, Ranchers & Growers CLIENT: Dow AgroSciences, Indianapolis, IN--Susan Carney AGENCY: Bader Rutter & Associates, Brookfield, WI--Erik Johnson MESSAGE: To increase awareness, interest and understanding for PastureGard[TM], Surmount sur·mount tr.v. sur·mount·ed, sur·mount·ing, sur·mounts 1. To overcome (an obstacle, for example); conquer. 2. To ascend to the top of; climb. 3. a. To place something above; top. [TM] and Grazon[R] P+D herbicides. And to promote awareness, interest and understanding for Dow AgroSciences' full line of Range & Pasture brush control products. AUDIENCE: Beef-cow operations; the dealer/distributor channel; public land management agencies; land grant universities; and county Extension agents MERIT: Canadian Foodgrains Bank / AdFarm NATIONAL FINALISTS: CHS Inc. / In-house Mycogen Seeds / Bader Rutter & Associates, Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Bayer CropScience / AdFarm Michigan Farm Bureau / In-house Syngenta Crop Protection / Gibbs & Soell, Inc.--Raleigh Company & Association Newsletters--Directed to Dealers, Distributors, Sales Reps, Veterinarians, Etc. CLIENT: Trimble Navigation Limited, Westminister, CO--Morag Greenberg AGENCY: Nicholson Kovac, Kansas City, MO--Jim Stephens MESSAGE: Trimble AgGPS Systems increase productivity. AUDIENCE: Trimble resellers (dealers), customers, customer prospects, media, university research and extension personnel MERIT: Schering-Plough Animal Health--Poultry Products division / Adculture Group Inc. NATIONAL FINALISTS: Agriliance / Albarelia Design New Holland North America / MDS MDS, n See temporomandibular pain-dysfunction syndrome. MDS 1 Maternal deprivation syndrome, see there 2 Myelodysplastic syndrome, see there Group Dow AgroSciences / Bader Rutter & Associates, Inc. Mycogen Seeds / Bader Rutter & Associates, Inc. Company & Association Magazine--External CLIENT: Pioneer Hi-Bred International, Johnston, IA--Julia AGENCY: McCormick Company, Kansas City, MO--Alan Bell MESSAGE: To deliver information to Pioneer Hi-Bred International's customers to help them achieve the highest possible return on their investment in Pioneer[R] brand products and services. AUDIENCE: 200,000 Pioneer customers MERIT: CHS--Land O'Lakes / Colle+McVoy NATIONAL FINALISTS: PIC / In-house Case IH / Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to New Holland North America / Gary Martin Gary Martin may refer to:
BASF Professional Vegetation Management / Winnercomm, Inc. / Padilla Speer Beardsley National Cattlemen's Beef Association / In-house Dow AgroSciences / AdFarm Company Publications--Internal CLIENT: CHS--Land O'Lakes, Inver Grove Heights Inver Grove Heights, city (1990 pop. 22,477), Dakota co., SE Minn. A suburb of St. Paul, its manufactures include motor-vehicle and aircraft parts, asphalt, feeds, consumer goods, building materials, paper products, and medical equipment. , MN--Jessica Lamker AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton MESSAGE: To provide ideas and resources that promote local co-op growth, enhanced customer service, and support for the benefits of a strong cooperative system. AUDIENCE: CHS and Land O'Lakes
MERIT: Cargill Animal Nutrition / In-house NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications Pioneer Hi-Bred International, Inc. / McCormick Company National Cattlemen's Beef Association / In-house Company Publications--Annual Report CLIENT: CNH Global CNH Global N.V. (short for Case-New Holland; NYSE: CNH-ADR's) is the second largest manufacturer of agricultural equipment and the third largest maker of construction equipment in the world. , Lake Forest, IL--Sarah Picket AGENCY: Edelman, Chicago, IL--John Avila MESSAGE: To make Case and New Holland customers aware of what they can achieve because of the technical, financial and intellectual power that CNH Global provides to the brands. The focus is on the customer and what they can accomplish, not the equipment itself. AUDIENCE: CNH Global employees, customers, dealers and the financial community MERIT: American Crystal Sugar Company / AdFarm NATIONAL FINALISTS: The Catfish Institute / Fleishman-Hillard Inc. Integrated MarketingWorks / In-house U.S. Grains Council / In-house Ag Processing Inc. / Swanson russell Associates Foremost Farms USA / Morgan&Myers West Central Cooperative / Innova Ideas & Services Radio/Audio News CLIENT: The Catfish Institute, Jackson, MS-Roger Barlow AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr MESSAGE: To showcase U.S. Farm-Raised Catfish as a seasonal option that is healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. , economical, and easy to prepare during the Lenten season. AUDIENCE: Women, ages 34 to 64 MERIT: Dairy Management Inc. / The Integer Group and Baxter Communications, Inc. NATIONAL FINALISTS: Bayer CropScience / AdFarm Pfizer Animal Health / Rhea & Kaiser Marketing Communications Fort Dodge Animal Health, American Veterinary Medical Association (Series of radio interviews with Janice Newell Bissex, M.S., R.D. author and nutrition expert) Radio Announcer: "Up until 1966 Catholics weren't supposed to eat meat on Fridays (during Lent) ... that's changed. ... A lot of people still eat fish on Friday, of course, Lent goes hand-in-hand with fish. There are a lot of different of kinds of fish. I think you will find most people eat the same kind all the time. ... There's a type of fish you ought to consider, rather than trying to explain it myself, let's talk to Janice Newell Bissex ... she will tell us about the joys of eating Catfish." Bissex: "U.S. Farm Raised Catfish is the fourth most popular fish in America. I happen to like it. It's high in fiber, low in saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be , and it has good omega three fats that we should all eat more of, but I also like it for its versatility. It's got a nice, mild flavor that's really kid friendly. Television News CLIENT: Council for Biotechnology Information, Washington, D.C.--Rachel Kerestes AGENCY: Fleishman-Hillard Inc., Kansas City, MO--Colleen Parr MESSAGE: To increase awareness and acceptance of biotech foods by helping consumers in key states more fully understand the benefits and opportunities presented by biotechnology, including the potential to create healthier foods. AUDIENCE: Opinon leaders in Chicago, IL; Denver, CO; Sacramento, CA; and the local media MERIT: U.S. Grains Council / In-house NATIONAL FINALISTS: National Cattlemen's Beef Assn. / Baxter Communications Fort Dodge Animal Health, Veterinary Medical Association / Latorra, Paul & McCann Electronic Publication CLIENT: CHS-Land O'Lakes, Inver Grove Heights, MN--Mark Johnson AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton MESSAGE: To provide busy people within the CHS-Land O'Lakes cooperative system with quick access to news and tools that will help them be more successful in promoting the success of their local cooperatives. AUDIENCE: Managers and employees of local CHS-Land O'Lakes cooperatives MERIT: Iowa Pork Producers Association / REL Productions NATIONAL FINALISTS: John Deere Agricultural Marketing Center/In-house Merial / Bader Rutter & Associates, Inc. Frontier Farm Credit / Eckert AgriMarketing Inc. Delta Pine and Land Company / Brighton Almond Board of California / Broadhead & Co, Inc. Web Site--Directed to Farmers, Growers & Ranchers CLIENT: Pfizer Animal Health, New York, NY--Mike Amos AGENCY: Biggs-Gilmore Communications, Kalamazoo, MI--Todd Hufford MESSAGE: To provide veterinarians with a valuable business tool that will allow them to create and maintain vaccination programs for all of their dairy clients. The Web site allows veterinarians to create clear, concise vaccination protocols and provides them printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. product information. AUDIENCE: Veterinarians, large-animal veterinary clinics MERIT: BASF Professional Vegetataion Management / Winnercomm, Inc. NATIONAL FINALISTS: Firestone Agricultural Tire Division / The Meyocks Group Illinois Farm Bureau / In-house Bayer CropScience / VML AgriGold Hybrids / AdFarm BASF Turf and Ornamental / Winnercomm, Inc. Pfizer Animal Health / Charleston/Orwig, Inc. The United Soybean Board / Osborn & Barr Communications Web Site--Educational Focus CLIENT: The Fertilizer Institute, Washington, D.C.--Kathy Mathers AGENCY: Fergus/Peters Group, Des Plaines, IL-Brian Peters MESSAGE: To provide information about conventional fertilizer and links to further resources to educators, the press and general public. The site seeks to dispel misconceptions and myths about fertilizers using in-depth facts, research, and video presentations. AUDIENCE: Ag Community, dealers distributors, sales reps and others servicing agriculture MERIT: National Corn Growers Association / David & Associates NATIONAL FINALISTS: Pfizer Animal Institute / Biggs-Gilmore Communications AgCareers.com / Communicopia Fort Dodge Animal Health, American Veterinary Medical Association / Latorra, Paul & McCann Intranet Web Site CLIENT: FMC Agicultural Products Group, Philadelphia, PA--Paul Redhage AGENCY: Nicholson Kovac, Kansas City, MO--April Allenbrand MESSAGE: To be an informational resource for retail locations identified by FMC as being "stars." Retailers see only information relevant to crops and crop pests in their geography, demonstrating that FMC is a partner in and truly understands their business. AUDIENCE: 1,500 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → designated by FMC as Star retailers MERIT: National Association of Farm Broadcasters / In-house Companion Animal Advertising Campaign CLIENT: Pfizer, Inc., New York, NY--Dan Kramer AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown MESSAGE: Solitude IGR is new, scientifically-advanced technology for dealing with the age-old problem of flies in horse operations. AUDIENCE: Horse owners, trainers, breeders and equine veterinarians MERIT: Novartis Animal Health / Colle+McVoy NATIONAL FINALISTS: Agway / David & Associates Tennessee Farmers Group / In-house Luitpold Animal Health / The Duff Company Turf & Ornamental Advertising Campaign CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Lori Theine The´ine n. 1. (Chem.) See Caffeine. Called also theina ltname>. AGENCY: archer>malmo, Memphis, TN--Mike Butler MESSAGE: Safari is a new super-systemic insecticide insecticide Any of a large group of substances used to kill insects. Such substances are mainly used to control pests that infest cultivated plants and crops or to eliminate disease-carrying insects in specific areas. with quick up-take and knockdown that controls a variety of pests including whiteflies, aphids, scape, fungus gnats Noun 1. fungus gnat - minute blackish gregarious flies destructive to mushrooms and seedlings sciara, sciarid dipteran, dipteron, dipterous insect, two-winged insects - insects having usually a single pair of functional wings (anterior pair) with the , leafminers and mealybugs. AUDIENCE: Greenhouse and nursery growers--mostly men, ages 35-50 MERIT: Caterpillar Inc. / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Bayer Environmental Science / Colle+McVoy Caterpillar Inc. / Rhea & Kaiser Marketing Communications DuPont Professional Products / McCormick Company Companion Animal Public Relations Campaign CLIENT: American Veterinary Medical Association, Fort Dodge Animal Health, Schaumberg, IL--Jim Flanigan AGENCY: Latorra, Paul & McCann, Syracuse, NY-Kim Trapasso, Bob Ripley, Steve Hoefer and John Hoeschele MESSAGE: To inform U.S. cat owners, about the subtle signs of illness/ disease in cats and the importance of twice-a-year wellness exams from a veterinarian veterinarian /vet·er·i·nar·i·an/ (vet?er-i-nar´e-an) a person trained and authorized to practice veterinary medicine and surgery; a doctor of veterinary medicine. vet·er·i·nar·i·an n. . AUDIENCE: U.S. cat owners, primarily women ages, 25-54 MERIT: Merial Limited / Bader Rutter & Associates, inc. NATIONAL FINALISTS: Merial Limited / Bader Rutter & Associates, Inc. Merial / Bader Rutter & Associates, Inc. Sergeant's / Swanson Russell Associates Turf & Ornamental Public Relations Campaign CLIENT: Caterpillar Inc., Peoria, IL--Jessica Nunley AGENCY: Rhea & Kaiser Marketing Communications, Naperville, IL--Vanessa Bruemmer MESSAGE: To increase awareness of Caterpillar products for the landscaping, residential construction and building trade markets. AUDIENCE: Caterpillar employees, landscapers, residential construction, building trades and general contractors A general contractor is an organization or individual that contracts with another organization or individual (the owner) for the construction of a building, road or any other execution of work or facility. MERIT: BASF Corporation / Padilla Speer Beardsley Inc. NATIONAL FINALISTS: DuPont Professional Products / McCormick Company Dow AgroSciences LLC / Bader Rutter & Associates, Inc. Companion Animal Print Advertising CLIENT: Oil-Dri Corporation of America, Inc., Chicago, IL-Mike McPherson AGENCY: Brown + Associates, Inc., Chanhassen, MN--Sue Brown MESSAGE: Airena Hi-Performance Dust Suppressant is new, scientifically-advanced for dealing with the age-old problems of dust in horse operations. AUDIENCE: Horser owners, trainers, and breeders with large outdoor and or indoor arenas The following is a list of indoor arenas. See also
MERIT: CareCredit Inc. / Stephens & Associates Advertising NATIONAL FINALISTS: Tennessee Farmers Co-op / In-house Agway / David & Associates Pfizer Animal Health / Rhea & Kaiser Marketing Communications Bayer Animal Health / AdFarm Fort Dodge Animal Health / Latorra, Paul & McCann Turf & Ornamental Print Advertising CLIENT: Bayer Environmental Science, Raleigh, NC--Jennifer Remsberg AGENCY: Colle+McVoy, Minneapolis, MN--Kent Hathaway MESSAGE: Death to turf-eating bugs! Allectus provides unbeatable control of bugs that attack your turf--both above and below ground. AUDIENCE: Golf course superintendents MERIT: Bayer Environmental Science / Colle+McVoy NATIONAL FINALISTS: Caterpillar, Inc. / Rhea & Kaiser Marketing Communications (2) Dow AgroSciences / Bader Rutter & Associates, Inc. (2) BASF Turf and Ornamental / Winnercomm, Inc. Bayer Environmenta Science / Colle+McVoy Arysta LifeScience North America / Woodruff Sweitzer Companion Animal Broadcast Advertising CLIENT: Response Products, Broken Row, NE--Dori Simonton AGENCY: David & Associates, Hastings, NE--Jeff Oates, Dave Buchholz, Dave Briggs Dave Briggs is a racing driver; he has raced the #2 pickup since 1998 in the UK Pickup Truck Racing series. Sponsors Dave is sponsored by Nokia and In Touch Racing Team
MESSAGE: To create awareness that an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. new joint health formula exists that can help relieve pain and enhance performance in your companion animal (horse/dog). AUDIENCE: Horse and dog owners MERIT: American Veterinary Medical Association, Fort Dodge Animal Health / Latorra, Paul & McCann Turf & Ornamental Broadcast Advertising CLIENT: BASF Turf and Ornamental, Research Triangle Park, NC--Bryan Brochin AGENCY: Winnercomm, Inc., Tulsa, OK--Jennifer Jones MESSAGE: To reinforce the BASF brand while highlighting and honoring the efforts of golf course superintendents. AUDIENCE: Gold course superintendents MERIT: Kubota Tractor Corporation / Paulsen Marketing Communications |
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