Best of CAMA.BEST OF SHOW -- Campaign ADVERTISER: Provel/Elanco Animal Health AGENCY: Quarry Integrated Communications Inc. PRODUCT: Micotil PURPOSE: To increase awareness of Micotil's superior control of Bovine bovine /bo·vine/ (bo´vin) pertaining to, characteristic of, or derived from cattle. bovine pertaining to, characteristic of, or derived from the ox or cattle, members of the family Bovidae. See also cattle. Respiratory Disease Noun 1. respiratory disease - a disease affecting the respiratory system respiratory disorder, respiratory illness adult respiratory distress syndrome, ARDS, wet lung, white lung - acute lung injury characterized by coughing and rales; inflammation of the . AUDIENCE: Beef producers across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. SPONSOR: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. Canada Inc. Winner of the "TOTAL CAMPAIGN -- $75,000-$200,000" Category. CERTIFICATE OF MERIT (Tie): Aventis CropScience, Fieldstone field·stone n. A stone occurring naturally in fields, often used as a building material. Noun 1. fieldstone - stone that occurs naturally in fields; often used as building material Marketing & Communications (Charter Cereal Seed Treatment); First Line Seeds Ltd., Adculture Group Inc. (First Line Express). SPONSOR: Westco BEST OF SHOW -- Advertising ADVERTISER: Monsanto Canada Monsanto Canada is the Canadian division of Monsanto. It is headquartered in Winnipeg, Manitoba and has offices across Canada. In addition to seed products, Monsanto sells of herbicides including the world’s best-selling herbicide Roundup. Inc. AGENCY: Stanton & Sylvester PRODUCT: Sundance Herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. PURPOSE: To continue to build awareness and understanding for the benefits Sundance offers by economically controlling a unique group of broadleaf broad·leaf adj. Broad-leaved. Adj. 1. broadleaf - having relatively broad rather than needlelike or scalelike leaves broad-leafed, broad-leaved weeds as well as wild oats oats, cereal plants of the genus Avena of the family Gramineae (grass family). Most species are annuals of moist temperate regions. The early history of oats is obscure, but domestication is considered to be recent compared to that of the other . AUDIENCE: Western Canadian wheat growers in black soil areas SPONSOR: The Western Producer Winner of the "RADIO ADVERTISEMENT" Category. CERTIFICATE OF MERIT: Syngenta Crop Protection Canada, Inc., Adculture Group Inc. (TILT). SPONSOR: Canadian Broadcast Sales BEST OF SHOW -- Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ADVERTISER: Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". Limited AGENCY: Kahntact Marketing/Keyline Advertising & Design PRODUCT: EnviroQuest PURPOSE: Increase awareness of Pioneer's long-standing commitment to solid stewardship and environmental responsibility on the farm, by 70%. Profile good news environmental initiatives on-farm and in the larger agricultural industry. AUDIENCE: Livestock and crop producers, Pioneer sales reps and agronomists and other industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. including crop consultants, the extension community, retailers, and academics across Canada SPONSOR: Stanton & Sylvester Winner of the "PUBLIC RELATIONS - Advertorial ad·ver·to·ri·al n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. [adver(tisement) + (edi)torial. " Category. CERTIFICATE OF MERIT (Tie): First Line Seeds Ltd., Adculture Group Inc. (Roundup Ready Soybeans); Syngenta Crop Protection Canada, Inc., Adculture Group Inc. (Crop Safety). SPONSOR: Better Farming BEST OF SHOW -- Consumer-Directed ADVERTISER: Dairy Farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. of Ontario AGENCY: QVS QVS Queen Victoria School (UK) Promotions PRODUCT: Milk Cartons PURPOSE: To create an exciting milk event that promotes interest and involvement in the category in our target market. To generate an increase in sales of participating products. AUDIENCE: Ages 6-34 with emphasis on the 12-24 age group SPONSOR: Adculture Group Inc. Winner of the "CONSUMER-DIRECTED CAMPAIGN -- Television/Radio" Category. CERTIFICATE OF MERIT: Dairy Farmers of Ontario/Saskatchewan Dairy Foundation, BBDO/Watt Burt (Milk). SPONSOR: Ogilvy CAMA (Central Automatic Message Accounting) See AMA. LOGO COMPETITION This year CAMA initiated a competition to create a new, national identity for the organization. We challenged all agricultural agencies and independent designers from across Canada to submit designs for a national logo that will be extended to the provincial chapters and used for the Best of CAMA awards. Twenty-eight entries were received from nine companies. And the winner is Canadian Agri-Marketing Association Congratulations to Marketing Communication Group Inc. TOTAL CAMPAIGN -- $75,000 or Less ADVERTISER: Beefbooster AGENCY: Fieldstone Marketing & Communications PRODUCT: Beefbooster Spring Bull Auction CERTIFICATE OF MERIT: BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida Canada Inc., Marketing Communication Group Inc. (Poast Ultra) SPONSOR: Fieldstone Marketing & Communications TOTAL CAMPAIGN -- $200,000-$500,000 ADVERTISER: Syngenta Crop Protection Canada, Inc. AGENCY: Adculture Group Inc. PRODUCT: TILT PURPOSE: To build TILT brand awareness and expand marketplace by using multiple media executions. AUDIENCE: Large cereal growers in Western Canada
Western Canada, commonly referred to as the West CERTIFICATE OF MERIT: Dow AgroSciences Canada Inc., AdFarm (Eclipse) SPONSOR: Agricore TOTAL CAMPAIGN -- Over $500,000 ADVERTISER: Bayer Inc. AGENCY: AdFarm PRODUCT: Everest PURPOSE: To establish excellent wild oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. control parity with the leading Group 1 competitors. AUDIENCE: Western wheat growers in the black, grey, dark brown and brown soil zones CERTIFICATE OF MERIT: Proven Seed, Adculture Group Inc. (Canola) SPONSOR: Leger Marketing PRINT ADVERTISEMENT -- 4C, Page ADVERTISER: Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. AGENCY: AdFarm PRODUCT: Cat Tractor PURPOSE: To increase the perception of the longevity of service and therefore increased productivity of Caterpillar Challenger tractors Challenger is part of the AGCO Corporation and was formed when AGCO bought Caterpillar's agricultural tractor business in 2001. The purchase included the tracked-tractor business. AGCO later added combines, hay equipment, implements, and wheeled tractors. . AUDIENCE: Large scale grain producers in Western Canada CERTIFICATE OF MERIT: Nu-Gro Corporation, Red Rhino (Eagle Fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). ) SPONSOR: AIS Communications Limited PRINT ADVERTISEMENT -- Multi-Page Unit/Insert ADVERTISER: C&M Seeds AGENCY: AgRelations Canada Inc. PRODUCT: Red Winter Wheat winter wheat n. Wheat planted in the autumn and harvested the following spring or early summer. Varieties PURPOSE: To provide a comprehensive understanding of the different red winter wheat classes, varietal va·ri·e·tal adj. Of, indicating, or characterizing a variety, especially a biological variety. n. A wine made principally from one variety of grape and carrying the name of that grape. strengths, agronomic a·gron·o·my n. Application of the various soil and plant sciences to soil management and crop production; scientific agriculture. ag adaptation, production recommendations and the different end-uses of hard and soft red winter wheats. AUDIENCE: Existing and potential wheat growers and C&M Seeds dealers CERTIFICATE OF MERIT: Beefbooster, Fieldstone Marketing & Communications (Beefbooster) SPONSOR: L.A. Morris & Associates PRINT ADVERTISEMENT -- Series, 4C ADVERTISER: Pioneer Hi-Bred Limited AGENCY: Kahntact Marketing/Keyline Advertising & Design PRODUCT: Pioneer Seed Corn PURPOSE: To increase awareness of the reliability of Pioneer seed corn, and promote the economical benefits of early spring planting by 50 percent. AUDIENCE: Ontario corn growers. Other corn industry stakeholders, including crop consultants, agronomists, extension community and academics CERTIFICATE OF MERIT: Dow AgroSciences Canada Inc., AdFarm (Eclipse, Frontline front·line also front line n. 1. A front or boundary, especially one between military, political, or ideological positions. 2. Basketball See frontcourt. 3. Football The linemen of a team. , Curtail cur·tail tr.v. cur·tailed, cur·tail·ing, cur·tails To cut short or reduce. See Synonyms at shorten. [Middle English curtailen, to restrict M, Prestige, Spectrum) SPONSOR: A dFarm ELECTRONIC MEDIA ADVERTISER: Beef Information Centre AGENCY: Lumina Lumina may refer to:
PRODUCT: Beef Information Centre PURPOSE: To increase awareness of Canadian beef by expanding B.I.C.'s mission as an information and services provider. AUDIENCE: Trade and business partners including foodservices establishments, food retailers and partners CERTIFICATE OF MERIT: Farms.com, Red Rhino (Crops Decision Power) SPONSOR: Farm Business Communications DIRECT MARKETING -- Campaign ADVERTISER: Syngenta Crop Protection Canada, Inc. AGENCY: Adculture Group Inc. PRODUCT: DividendXL RTA RTA renal tubular acidosis. RTA Renal tubular acidosis, see there PURPOSE: To build brand awareness and reinforce DividendXL RTA position as a source for broad spectrum disease protection. AUDIENCE: Wheat growers in Western Canada CERTIFICATE OF MERIT: Agricore, In-house (Fertilizer fertilizer, organic or inorganic material containing one or more of the nutrients—mainly nitrogen, phosphorus, and potassium, and other essential elements required for plant growth. ) SPONSOR: Proven Seed DIRECT MARKETING -- Single Piece ADVERTISER: Louis Dreyfus Canada Ltd. AGENCY: Linda Gammon Communications PRODUCT: Dawson Creek Dawson Creek, city (1991 pop. 10,981), E British Columbia, Canada, near the Alta. border, on Dawson Creek and NE of Prince George. An important grain-shipping center, it is the southern terminus of the Alaska Highway. Terminal Launch PURPOSE: To increase awareness of the Louis Dreyfus terminal being built in Dawson Creek and to generate calls to the temporary office. AUDIENCE: Peace Country farmers 18+ in the Alberta and BC corridor CERTIFICATE OF MERIT: Syngenta Crop Protection Canada, Inc., Adculture Group Inc. (Horizon) SPONSOR: AgCall PRODUCT SALES -- Single Piece Literature ADVERTISER: First Line Seeds Ltd. AGENCY: Adculture Group Inc. PRODUCT: Guide to Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Innovations PURPOSE: To provide a comprehensive summary of all products and programs for the 2001 growing season growing season, period during which plant growth takes place. In temperate climates the growing season is limited by seasonal changes in temperature and is defined as the period between the last killing frost of spring and the first killing frost of autumn, at which . To reinforce the brand messages of innovation and leadership in soybeans. AUDIENCE: Ontario soybean growers and First Line Seeds dealers CERTIFICATE OF MERIT (Tie): Agricore, AdFarm (Seed Guide); Dow AgroSciences Canada Inc., CHM chm - Compiled HTML Communications Inc. (Nova & Dithane Rainshield) SPONSOR: Pioneer Hi-Bred Limited PRODUCT SALES -- Series Literature ADVERTISER: Proven Seed AGENCY: Adculture Group Inc. PRODUCT: Product Guides PURPOSE: To increase awareness of the features and benefits of canola and forage forage Vegetable food, including corn and hay, of wild or domestic animals. Harvested, processed, and stored forage is called silage. Forage should be harvested in early maturity to avoid a decrease in protein and fibre content as crops mature. varieties available from Proven Seed. To showcase Proven Seed's variety trial program. AUDIENCE: Canola and forage growers in Western Canada CERTIFICATE OF MERIT: Farm Credit Canada
Farm Credit Canada (known as Farm Credit Corporation until 2001), or FCC, is Canada's largest agricultural term lender. , In-house (Brand Kit) SPONSOR: Marketing Communication Group Inc. TELEVISION ADVERTISEMENT A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. ADVERTISER: Aventis CropScience AGENCY: Fieldstone Marketing & Communications PRODUCT: InVigor hybrids PURPOSE: To influence canola producers to purchase InVigor hybrid canola over other canola varieties. AUDIENCE: Canola growers and seed retailers in Western Canada CERTIFICATE OF MERIT: Hyland Seeds, In-house (Seed Products) SPONSOR: Ipsos-Reid EDUCATIONAL MATERIAL ADVERTISER: Farm Credit Canada AGENCY: In-house PRODUCT: First Aid on the Farm CERTIFICATE OF MERIT: Monsanto Canada Inc., Stanton & Sylvester (Reduced Tillage) SPONSOR: A ventis CropScience MERCHANDISING AID -- Point of Purchase Material ADVERTISER: Dow AgroSciences Canada Inc. AGENCY: Ad Farm PRODUCT: FirstRate PURPOSE: To increase awareness of FirstRate superior ragweed ragweed, any plant of the genus Ambrosia, coarse, weedy herbs belonging to the family Asteraceae (aster family), most of which are native to America. They have inconspicuous greenish flowers and soft subdivided leaves. control. AUDIENCE: Ontario soybean growers visiting key retails CERTIFICATE OF MERIT: Canadian Foodgrains Bank, AdFarm (Canadian Foodgrains Bank) SPONSOR: TBA TBA See: To be announced MERCHANDISING AID -- Exhibit/Display ADVERTISER: Manitoba Pork Council AGENCY: The Studio of Wendy J., Inc. PRODUCT: Trade Show Display Booth PURPOSE: To increase awareness of the Peer Advisors Program and its intention to build goodwill in rural communities where hog operations are located. AUDIENCE: Swine producers, ag extension personnel, rural community residents, municipal politicians CERTIFICATE OF MERIT: ScheringPlough Animal Health, CHM Communications Inc. (Planate) SPONSOR: Canadian International Farm EquipmentShow OUTDOOR ADVERTISER: Caterpillar AGENCY: AdFarm PRODUCT: Cat Tractor PURPOSE: To increase the marketplace presence of Caterpillar Ag tractors and combines in the western Canadian farm market. AUDIENCE: Large scale grain producers in Western Canada and farm market influencers CERTIFICATE OF MERIT: Dow AgroSciences Canada Inc., AdFarm (Eclipse) SPONSOR: Syngenta Crop Protection Canada, Inc. PUBLIC RELATIONS -- Publicity ADVERTISER: Monsanto Canada Inc. AGENCY: Fleishman-Hillard PRODUCT: Biotechnology Acceptance Research PURPOSE: To bolster grower confidence that grain handlers handlers persons involved in the handling of, for example, circus animals. Includes grooms, milkers, herdsmen, strappers. Used mostly in referring to persons handling animals for show or auction. and processors would accept crops produced through biotechnology. AUDIENCE: Canadian canola, corn and soybean growers CERTIFICATE OF MERIT: First Line Seeds Ltd., Adculture Group Inc. (First Line Express) SPONSOR: Edelman Public Relations PUBLIC RELATIONS -- House Organ house organ n. A periodical published by a business organization for its employees or clients. Noun 1. house organ - a periodical published by a business firm for its employees and customers ADVERTISER: Aventis CropScience AGENCY: Fieldstone Marketing & Communications PRODUCT: Farm Forum PURPOSE: To provide Western Canadian farmers with quality information from a production, business and rural lifestyle perspective and enhance Aventis' position as a supplier of quality products, services and information. AUDIENCE: Top farmers and farm supply retailers across Western Canada CERTIFICATE OF MERIT: Flexi-Coil Inc., AdFarm (Seeding Today) SPONSOR: Fleishman-Hillard PUBLIC RELATIONS -- Corporate Brochure/Annual Report ADVERTISER: Flexi-Coil Inc. AGENCY: AdFarm PRODUCT: Corporate Brochure PURPOSE: To increase the confidence of Flexi-Coil staff, dealers and product owners in the commitment of the values of the company. AUDIENCE: All Flexi-Coil staff, management and dealers CERTIFICATE OF MERIT: Manitoba Pork Council, The Studio of Wendy J., Inc. (Annual Report 2000) SPONSOR: Bulman Communications Group PUBLIC RELATIONS -- Corporate Image Campaign (Tie) ADVERTISER: Canadian Foodgrains Bank AGENCY: AdFarm PRODUCT: Canadian Foodgrains Bank PURPOSE: To encourage increased donations to the Canadian Foodgrains Bank by church members and by farmers/rural population. AUDIENCE: Canadian rural churches and farmers ADVERTISER: Farm Credit Canada AGENCY: In-house PRODUCT: First Aid on the Farm PURPOSE: To deliver First Aid on the Farm to 1500 students in 65 schools across Canada. To raise awareness of farm safety and to give back to the communities where our employees and customers live and work. AUDIENCE: Grade 8 school students, students' parents, classmates Classmates can refer to either:
CERTIFICATE OF MERIT: Manitoba Pork Council, The Studio of Wendy J., Inc. (Pig Feats Contest) SPONSOR: Farm Credit Canada PUBLIC RELATIONS -- Issue Management ADVERTISER: Agricore AGENCY: In-house PRODUCT: Employment Equity PURPOSE: To enhance employee awareness of and support of employment equity. AUDIENCE: 2000 Agricore staff members CERTIFICATE OF MERIT (Tie): Dow AgroSciences Canada Inc., AdFarm (identity Preservation Preview); NK Seeds, Adculture Group Inc. (NK seed products/biotechnology) SPONSOR: Marketing Communication Group Inc. CONSUMER-DIRECTED CAMPAIGN -- Print (Tie) ADVERTISER: Dairy Farmers of Ontario AGENCY: BBDO/Watt Burr burr (bur) bur. burr n. Variant of bur. burr 1. a plant seed capsule carrying many hooked structures which catch in animal coats thus promoting dissemination of the plant. PRODUCT: Milk PURPOSE: To aggressively support milk volume consumption through increased consumer awareness. AUDIENCE: Adults 25 - 49 (female skew (1) The misalignment of a document or punch card in the feed tray or hopper that prohibits it from being scanned or read properly. (2) In facsimile, the difference in rectangularity between the received and transmitted page. ) ADVERTISER: Dairy Farmers of Ontario AGENCY: BBDO/Watt Burt PRODUCT: Milk PURPOSE: To aggressively support milk volume consumption through increased consumer awareness. AUDIENCE: Adults 25 - 49 (female skew) CERTIFICATE OF MERIT: Alberta Pork, Strath strath n. Scots A wide, flat river valley. [Scottish Gaelic srath, from Old Irish; see ster-2 in Indo-European roots. Communications (Pork) SPONSOR: TBA CONSUMER-DIRECTED CAMPAIGN -- Sales Support Material ADVERTISER: Dairy Farmers of Ontario AGENCY: QVS Promotions PRODUCT: Milk Cartons PURPOSE: To create an exciting milk event that promotes interest and involvement in the category in our target market. To generate an increase in sales of participating products. AUDIENCE: Ages 6 - 34 with emphasis on the 12 - 24 age group CERTIFICATE OF MERIT: Canada Pork Council, Strath Communications (Pork & Health Check) SPONSOR: TBA CONSUMER DIRECTED CAMPAIGN -- Total Campaign ADVERTISER: Alberta Milk Producers AGENCY: Venture Communications PRODUCT: Milk PURPOSE: To reposition milk against a new target audience and raise awareness of the benefits of drinking milk and providing milk for your family. AUDIENCE: Alberta women 25 - 54 who have families and are gatekeepers of the fridge CERTIFICATE OF MERIT: Ontario Egg Producers, Allard-Johnson Communications (Eggs) SPONSOR: Red Rhino
ADDITIONAL BEST OF CAMA WINNERS
CERTIFICATE
ADVERTISER AGENCY PRODUCT OF MERIT
PRINT ADVERTISEMENT -- 4C, Less than Page
Philom Bios Heyday TagTeam C&M Seeds, AgRelations
Communications Canada Inc. (Red
Winter Wheat
Varieties)
SPONSOR: Ontario Farmer Publications
PRINT ADVERTISEMENT -- Less than 4C, Page
RBC Royal Bank Fieldstone RBC Proven Seed, Adculture
Marketing & Investments Group Inc.
Communications (Proven Seed)
SPONSOR: Community Newspapers Associations of Alberta, Saskatchewan,
Manitoba & Ontario
PRINT ADVERTISEMENT -- Less than 4C, Less than Page
BASF Canada Inc. Marketing DyVel BASF Canada Inc.,
Communication Quarry Integrated
Group Inc. Communications Inc.
(Odyssey)
SPONSOR: DuPont Canada Inc.
PRINT ADVERTISEMENT -- Series, Less than 4C
Agricore AdFarm Grain/Seed (Tie) Bank of
Montreal, Red Rhino
(Ag Banking Services);
Cheminova Canada Inc.,
Kahntact Marketing
(Glyfos)
SPONSOR: Annex Publishing - Ag division; Canada Poultryman, Greenhouse
Canada, Fruit and Vegetable Magazine, Canadian Tobacco Grower
MERCHANDISING AID -- Premium
Farm Credit In-house Farm Credit Farm Credit Canada,
Canada Canada In-house
(Corporate Calendar)
SPONSOR: The Manitoba Co-operator
ADVERTISING FOR AGRIBUSINESS
CAMA Ontario Marketing Best of CAMA AdFarm, In-house
Communication Awards 2001 (Halloween Party)
Group Inc.
SPONSOR: Syngenta Seeds Canada, Inc.
ADVERTISING PRODUCED IN CANADA FOR FOREIGN MARKETS
Louis Dreyfus Linda Gammon Stampede (Tie) Canadian Wheat
Canada Ltd. Communications Party Board, In-house
(Grains from Western
Canada); Sunterra,
Fieldstone Marketing
& Communications
(Sunterra Corporate)
SPONSOR: CHM Communications Inc.
FRENCH LANGUAGE MARKETING -- Print Advertisement
Pioneer Hi-Bred Kahntact Pioneer Seed BASF Canada Inc.,
Limited Marketing/ Corn Marketing Communi-
Keyline cation Group Inc.
Advertising (Frontier + Marksman)
& Design
SPONSOR: La Terre de chez nous and its publications
FRENCH LANGUAGE MARKETING -- Sales Support Material
NK Seeds Adculture Seed Guide Pioneer Hi-Bred
Group Inc. Limited, McCormick
Company (Pioneer
Product Catalogue)
SPONSOR: TBA
FRENCH LANGUAGE MARKETING -- Public Relations
Pioneer Hi-Bred McCormick L'Innovateur (Tie) BASF Canada
Limited Company Pioneer Inc., Marketing
Communication Group
Inc. (Frontier +
Marksman); RBC Royal
Bank, Fieldstone
Marketing & Communi-
cations, (Ag Financial
Services/Corporate
Identity)
SPONSOR: Le Bulletin des agriculteurs
PUBLIC RELATIONS --- Newsletter
NK Seeds Adculture NK seed Monsanto Canada Inc.,
Group Inc. products Stanton & Sylvester
(Roundup Ready Canola)
SPONSOR: Aginfonet.com
PUBLIC RELATIONS -- Association Publication
La Federation In-house Porc Quebec La Federation des
des Producteurs Producteurs de Porc
du Quebec de Lait du
Quebec, In-house ,(Le
Producteur de Lair
Quebecois)
SPONSOR: Syngenta Crop Protection Canada, Inc.
PUBLIC RELATIONS -- Special Event
BASF Canada Inc. Marketing Distinct BASF Canada Inc.,
Communication Marketing Communica-
Group Inc. tion Group Inc.
(Distinct)
SPONSOR: Canada 's Outdoor Farm Show
CONSUMER-DIRECTED CAMPAIGN -- Educational Material
Growing Fieldstone Food for Manitoba Turkey
Alberta Marketing & thought Producers, The Studio
Communications of Wendy J., Inc.
(Turkey)
SPONSOR: TBA
CONSUMER-DIRECTED CAMPAIGN -- Outdoor
Alberta Milk Venture Milk Dairy Farmers of
Producers Communications Ontario, BBDO/Watt
Burt (Milk)
SPONSOR: TBA
AGRICULTURAL PROGRAMMING
The Canadian The Canadian Life at 40 The Canadian Farmer,
Farmer Farmer In-house (Yukon
Farming)
SPONSOR: Monsanto Canada Inc.
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