Best of CAMA 2006.BEST OF SHOW--Campaign ADVERTISER ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase : Bayer CropScience AGENCY: AdFarm PRODUCT: Raxil T PURPOSE: To launch Raxil T into the Seed Treatment market and brand it as the toughest cereal cereal or grain Any grass yielding starchy seeds suitable for food. The most commonly cultivated cereals are wheat, rice, rye, oats, barley, corn, and sorghum. As human food, cereals are usually marketed in raw grain form or as ingredients of food products. seed treatment available. AUDIENCE: Retailers and cereal growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the in Western Canada
Western Canada, commonly referred to as the West SPONSOR: Bayer CropScience Inc. [ILLUSTRATION OMITTED] BEST OF SHOW--Consumer Directed ADVERTISER: Horse Racing horse racing, trials of speed involving two or more horses. It includes races among harnessed horses with one of two particular gaits, among saddled Thoroughbreds (or, less frequently, quarterhorses) on a flat track, or among saddled horses over a turf course with Alberta Alberta (ălbûr`tə), province (2001 pop. 2,974,807), 255,285 sq mi (661,188 sq km), including 6,485 sq mi (16,796 sq km) of water surface, W Canada. AGENCY: Y&R PRODUCT: Horse Racing PURPOSE: To reverse dwindling dwin·dle v. dwin·dled, dwin·dling, dwin·dles v.intr. To become gradually less until little remains. v.tr. To cause to dwindle. See Synonyms at decrease. attendance at racetracks and reposition live horse racing in the entertainment, sports and gaming sectors. AUDIENCE: Alberta entertainment market--18-34 year olds--skewing adults aged 20-24 SPONSOR: Osborn Osborn may refer to: In places:
[ILLUSTRATION OMITTED] BEST OF SHOW--Public Relations ADVERTISER: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. Canada AGENCY: AdFarm PRODUCT: Nexera New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Event PURPOSE: To increase awareness of Nexera canola canola see brassicanapus. and canola oil Noun 1. canola oil - vegetable oil made from rapeseed; it is high in monounsaturated fatty acids canola vegetable oil, oil - any of a group of liquid edible fats that are obtained from plants among the industry's key influencers at a special event held in New York. AUDIENCE: 125 canola industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. attending a "Murder Mystery" dinner cruise in New York harbor New York Harbor, a geographic term, refers collectively to the rivers, bays, and tidal estuaries near the mouth of the Hudson River in the vicinity of New York City. This is sometimes construed in the sense "the Ports of New York and New Jersey". . SPONSOR: AdFarm [ILLUSTRATION OMITTED] BEST OF SHOW--Advertising ADVERTISER: Bayer CropScience AGENCY: AdFarm PRODUCT: Stratego  This article relies largely or entirely upon a .Please help [ improve this article] by introducing appropriate of additional sources. Print Ad Campaign PURPOSE: To re-position Stratego in the cereal fungicide fungicide (fŭn`jəsīd', fŭng`gə–), any substance used to destroy fungi. Some fungi are extremely damaging to crops (see diseases of plants), and others cause diseases in humans and other animals (see fungal infection). market improving product perception while enforcing Bayer's position as "Plant Health Experts." AUDIENCE: Cereal growers in Western Canada SPONSOR: The Western Producer [ILLUSTRATION OMITTED] Print Advertisements--Series ADVERTISER: Syngenta Syngenta AG is a large global agribusiness which markets seeds and crop protection products (pesticides). Syngenta is involved in biotechnology and genomic research. The company is a leader in crop protection, and ranks third in total sales in the commercial agricultural seeds Crop Protection Canada AGENCY: Adculture Group Inc. PRODUCT: Target PURPOSE: To reinforce Target's position as a broadleaf broad·leaf adj. Broad-leaved. Adj. 1. broadleaf - having relatively broad rather than needlelike or scalelike leaves broad-leafed, broad-leaved herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. for cereal growers and to increase awareness of its activity on key problem weeds 1. weeds - Refers to development projects or algorithms that have no possible relevance or practical application. Comes from "off in the weeds". Used in phrases like "lexical analysis for microcode is serious weeds." 2. . AUDIENCE: Wheat, barley barley, annual cereal plant (Hordeum vulgare and sometimes other species) of the family Gramineae (grass family), cultivated by humans probably as early as any cereal. and oat oat member of the plant genus Avena in the family Poaceae. oats see avenasativa. oat grain seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses. growers in Western Canada CERTIFICATE OF MERIT: United Farmers of Alberta/ AdFarm (UFA Ufa (  fä`), city (1989 pop. 1,082,000), capital of Bashkortostan, E European Russia, at the confluence of the Belaya and Ufa rivers. Grande
Prairie Grande Prairie (Fr. gräNd prâ'rē`), city (1991 pop. 28,271), W Alta., Canada, NW of Edmonton. It is the chief business center for the Peace River valley farming area. Ad Series)SPONSOR: Better Farming Magazine [ILLUSTRATION OMITTED] Outdoor ADVERTISER: Ducks Unlimited Ducks Unlimited is an international non-profit organization dedicated to the conservation of wetlands and associated upland habitats for waterfowl, other wildlife, and people. It currently has approximately 775,000 members, mostly in the United States and Canada. Canada AGENCY: AdFarm PRODUCT: Ducks Unlimited Canada Wetland Conservation PURPOSE: To challenge landowners, focusing on Western Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. farmers and ranchers, to consider their wetlands wetlands, low-lying ecosystem where the water table is always at or near the surface. It is divided into estuarine and freshwater systems, which may be further subdivided by soil type and plant life into bogs, swamps, and marshes. as a potential conservation investment. AUDIENCE: Landowners, specifically Western Canada farmers and ranchers CERTIFICATE OF MERIT: Bayer CropScience Inc./AdFarm (BigBoys) SPONSOR: Pfizer Pfizer Incorporated (NYSE: PFE) is a major research-based pharmaceutical company, which ranks number two in sales The company is based in New York City. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal Animal Health [ILLUSTRATION OMITTED] Product Sales--Series Literature ADVERTISER: Scotiabank Scotiabank (Banque Scotia) (TSX: BNS NYSE: BNS), formally known as The Bank of Nova Scotia is one of Canada's Big Five banks. It is the third largest bank in Canada by assets (behind the Royal Bank of Canada and TD Bank Financial Group), and the second AGENCY: Spencer Francey Peters PRODUCT: Scotia Scotia (skō`shə), originally the Latin name for Ireland. In the Middle Ages, it was used to refer to Scotland, to which the Scots had migrated from Ireland. Today it is used poetically. Farm Legacy Services PURPOSE: To help farm clients understand the value and urgency of business succession planning Management Succession Planning In organizational development, succession planning is the process of identifying and preparing suitable employees through mentoring, training and job rotation, to replace key players — such as the chief executive officer (CEO) — . AUDIENCE: Farmers looking toward retirement and investors in agriculture SPONSOR: Manitoba Manitoba (mănĭtō`bə), province (2001 pop. 1,119,583), 250,934 sq mi (650,930 sq km), including 39,215 sq mi (101,580 sq km) of water surface, W central Canada. Co-operator [ILLUSTRATION OMITTED] Advertising Produced in Canada for Foreign Markets ADVERTISER: Philom Bios Inc. AGENCY: Heyday hey·day n. The period of greatest popularity, success, or power; prime. [Perhaps alteration of heyda, exclamation of pleasure, probably alteration of Middle English hey, hey. Communications Inc. PRODUCT: JumpStart jump´start` v. t. 1. To start (the engine of a motor vehicle) using a temporary connection to supply electrical power from another vehicle or another source of current; - an emergency procedure used when a vehicle's own battery has PURPOSE: To raise awareness that JumpStart can be used in corn to increase phosphate phosphate, salt or ester of phosphoric acid, H3PO4. Because phosphoric acid is tribasic (having three replaceable hydrogen atoms), it forms monophosphate, diphosphate, and triphosphate salts in which one, two, or three of the hydrogens of the fertilizer fertilizer, organic or inorganic material containing one or more of the nutrients—mainly nitrogen, phosphorus, and potassium, and other essential elements required for plant growth. efficiency. AUDIENCE: Corn growers in North Dakota North Dakota, state in the N central United States. It is bordered by Minnesota, across the Red River of the North (E), South Dakota (S), Montana (W), and the Canadian provinces of Saskatchewan and Manitoba (N). and South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W). CERTIFICATE OF MERIT: Bayer CropScience/AdFarm (PUMA Herbicide) SPONSOR: Horse Racing Alberta [ILLUSTRATION OMITTED] French Language Marketing--Print Advertisements ADVERTISER: (tie) Federation des caisses Desjardins Desjardins (French, of the gardens) is a common last name in French-speaking Canada and is the name of:
Quebec, Fr. Québec, city (1991 pop. 167,517), provincial capital, S Que., Canada, at the confluence of the St. Lawrence and St. Charles rivers. AGENCY: Des Arts Communications PRODUCT: Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. PURPOSE: To produce targeted measured agricultural advertising to producers that maximizes business connections. AUDIENCE: Quebec agricultural producers ADVERTISER: (tie) Wyeth AGENCY: Adculture Group Inc. PRODUCT: Services Financiers CERTIFICATE OF MERIT: Maizex Seeds Inc Seeds was a Japan-based independent video game development company. It was founded on August 1,2006 by Shinji Mikami, Atsushi Inaba and Hideki Kamiya, the former key members of Capcom's Clover Studio and still retains many other former members of the studio. ./AdFarm (Maizex Seeds Print Advertisement) SPONSOR: Le Bulletin des agriculteurs [ILLUSTRATION OMITTED] Public Relations--Newsletters ADVERTISER: Farm Credit Canada
Farm Credit Canada (known as Farm Credit Corporation until 2001), or FCC, is Canada's largest agricultural term lender. AGENCY: Farm Credit Canada PRODUCT: AgriSuccess Journal PURPOSE: 50% of readers will find the Journal useful and of high quality and 50% of readers will read the Journal from cover to cover. AUDIENCE: Primary--producers (farmers) across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. ; Secondary--external agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. operators and-communities of interest CERTIFICATE OF MERIT: Farm Credit Canada/In-house (Internal Newsletter "AgriCulture") SPONSOR: Syngenta Crop Protection Canada, Inc. [ILLUSTRATION OMITTED] Public Relations--Association Publications ADVERTISER: La Federation des producteurs de lait du Quebec AGENCY: La Terre La Terre (The Earth) is a novel by Émile Zola, published in 1887. It is the fifteenth novel in Zola's Rougon-Macquart series. The action takes place in a rural community in La Beauce, an area of northern France. de chez chez prep. At the home of; at or by. [French, from Old French, from Latin casa, cottage, hut.] chez prep at the home of [French] nous PRODUCT: Le Producteur de lair Quebecois PURPOSE: To provide dairy producers with industry specific information on current events, herd health genetics genetics, scientific study of the mechanism of heredity. While Gregor Mendel first presented his findings on the statistical laws governing the transmission of certain traits from generation to generation in 1856, it was not until the discovery and detailed study of , equipment, and farm management. To provide dairy producers with current information and data on Federation (Provincial) mandates, marketing, promotions and policies. AUDIENCE: Quebec's dairy producers and related industry professionals CERTIFICATE OF MERIT: La Federation des producteurs de Bois du Quebec/La Terre de chez nous (Bovins du Quebec) SPONSOR: The Prolific Group Public Relations--Issues Management ADVERTISER: Dow AgroSciences Canada AGENCY: AdFarm PRODUCT: Pasture pasture, land used for grazing livestock. Land unsuited for cultivation, e.g., hilly or stony land, may be used as pasture. Tilled land and meadow may be pastured after the crops are removed. Rejuvenation Rejuvenation Aeson in extreme old age, restored to youth by Medea. [Rom. Myth.: LLEI, I: 322] apples of perpetual youth by tasting the golden apples kept by Idhunn, the gods preserved their youth. [Scand. Myth. Month PURPOSE: To educate producers on the benefits of caring for and improving pasture land. To sustain category leadership, non-product promotion and education. To incorporate information from across the industry channel in pasture management. AUDIENCE: Cattle producers and secondary audience of other grazing grazing, n See irregular feeding. grazing 1. actions of herbivorous animals eating growing pasture or cereal crop. 2. area of pasture or cereal crop to be used as standing feed. See also pasture. livestock livestock Farm animals, with the exception of poultry. In Western countries the category encompasses primarily cattle, sheep, pigs, goats, horses, donkeys, and mules; other animals (e.g., buffalo, oxen, or camels) may predominate in other areas. producers and horse owners SPONSOR: Ipsos-Reid
ADDITIONAL BEST OF CAMA WINNERS
CERTIFICATE
ADVERTISER AGENCY PRODUCT OF MERIT
PRINT ADVERTISEMENTS--Less than Page
Syngenta Crop Adculture Group Tilt Syngenta Crop
Protection Inc. Protection
Canada Canada/
Adculture Group
Inc. (Callisto
Corn Herbicide)
PURPOSE: To increase awareness of the benefits of Tilt
fungicide to wheat, barley and oats growers by 10%.
AUDIENCE: Wheat, barley, and oat growers in Western Canada
SPONSOR: Fruit & Vegetable Magazine (Annex Publishing & Printing)
MERCHANDISING AIDS--Exhibits/Displays
Agriculture Adculture Trade show Bioniche Animal
and Agri-Food Group Inc. display for Health Canada
Canada Foodex in Inc./MacGregor
Japan MCI (Nutrequin
Elite)
PURPOSE: To show Japanese food buyers where Canadian food
and beverage products come from--beautiful, pristine natural
environments that contribute to their quality and wholesomeness.
AUDIENCE: Commercial and retail food beverage buyers attending
the Foodex trade show in Tokyo
SPONSOR: Farmers' Independent Weekly
MERCHANDISING AIDS--Premiums
Canadian Deschenes- CWB Pasta from
Wheat Board Regnier the Prairies--
Cookbook
PURPOSE: To promote consumption of Canadian durum. To create
positive perceptions of CWB as farmer-focused. To highlight
the CWB's 70th anniversary and brand identity.
AUDIENCE: Farmer's and the general Canadian public
SPONSOR: CAMA Certificate in Agri-marketing
MERCHANDISING AIDS--Contests
Westeel mf.1 Grain storage Bee Maid
Honey/BCG
Communications
(Bee Maid Honey
"Eat Right--
Take Flight"
Contest)
PURPOSE: To encourage visits to Westeel dealers through
use of a contest. To affirm the Westeel brand's leadership
position in grain storage, and remind readers that Westeel
grains represent "top of class" quality.
AUDIENCE: Buyers of grain storage
SPONSOR: The FaQtory
FRENCH LANGUAGE MARKETING--Sales Support Materials
Westeel mf.1 Storage Bayer
Products CropScience/
AdFarm (Guide
to Grass Weeds,
French)
PURPOSE: To support the Westeel brand by affirming Westeel's
leadership position in grain storage. To promote Westeers
centennial and the associated contest, and alert readers to
the availability of Westeel's "On-Farm Storage Guide" at
Westeel dealers.
AUDIENCE: Producers
SPONSOR: La Terre de chez nous
FRENCH LANGUAGE MARKETING--Public Relations
La Financiere LXB Financement Farm Credit
agricole Quebec Communication agricole Canada/In-house
(Customer
Experience
Employee Guide)
PURPOSE: To make known the role of Agricultural Financial
Advisors at the time of project start up or in the process
of business transfer.
AUDIENCE: Quebec agricultural clients and future
agricultural producers
SPONSOR: Farm Credit Canada
PUBLIC RELATIONS--Media Relations Program
Ontario Farm Ontario Farm Media Tours and Wyeth/Adculture
Animal Council Animal Council the Faces OFAC Group Inc.
of Farming (West Nile
Calendar Innovator)
Program
PURPOSE: To increase positive media coverage of the work being
done by Ontario livestock farmers with a focus on issues such
as normal farming practices, biosecurity, new technologies,
biotechnology, and the role of farm families in their communities.
To build OFAC relationships with journalists.
AUDIENCE: Ontario journalists; Ontario Food writers; Consumers;
and the Agri-Food sector
SPONSOR: JSA Communications Inc.
PUBLIC RELATIONS--Corporate Brochures/Annual Reports
Dow AgroScences AdFarm Nexera Canola United Farmers
Canada of Alberta
AdFarm (UFA
Annual Report)
PURPOSE: To report to stakeholders on the success and Progress
of Nexera canola in order to build confidence in the brand and
support strong business growth objectives.
AUDIENCE: Western Canadian growers who contracted to grow
Nexera canola in 2005 and 2006: Channel partners who contract
Nexera canola in a collaborative business format
SPONSOR: Nexus Exhibits Ltd
CONSUMER DIRECTED CAMPAIGNS--Print
Manitoba Studio of Print Ad
Pork Council Wendy J., Inc.
PURPOSE: To increase consumer consumption of pork products
by encouraging them to pick pork for their meals.
AUDIENCE: General public primarily, women aged 25-45
SPONSOR: Ontario Farmer Publications
CONSUMER DIRECTED CAMPAIGNS--Educational Materials
Horse Racing Y&R Horse Racing Dairy Farmers
Alberta Inc. (Bookmark, of Manitoba/
buttons milk Studio of Wendy
carton banks)
PURPOSE: To help stabilize, enhance and ensure the growth and
integrity of the Alberta horse racing and breeding industry.
AUDIENCE: 18-34 year olds--skewing adults 20-24
SPONSOR: L.A. Morris & Associates
CONSUMER DIRECTED CAMPAIGNS--Sales Support Materials
Horse Racing Y&R Horse Racing Canadian
Alberta Hereford
Association/
Woodruff
Sweitzer
(Canadian
Hereford Beef
Packaging)
PURPOSE: To promote horse racing as an entertaining night out.
AUDIENCE: 18-34 year olds--skewing adults 20-24
SPONSOR: Monsanto Canada inc.
CONSUMER DIRECTED CAMPAIGNS--Websites
Ontario Farm JWA Group Virtual Farm
Animal Council Tour Website
PURPOSE: To give consumers the opportunity to visit real, working
farms and learn about the farmers and animals who live on each one.
To increase availability of easy to understand online information
occur farming. To provide an electronic resource for Ontario
secondary school teachers to use.
AUDIENCE: Ontario secondary school students and Ontario secondary,
school teachers The genera public who is interests in learning more
about where and how farm animals are raised. Journalists without a
farming background.
SPONSOR: The FaQtory
TOTAL CAMPAIGN $75,000 or Less
United Farmers AdFarm Grain Storage Bioniche Animal
of Alberta Promotion Health Canada
Campaign Inc./MacGregor
MCI (Nutrequin
Elite)
PURPOSE: To promote UFA's financing options
for grain-storage to increase sales.
AUDIENCE: UFA members and growers in grain
production areas across Alberta
SPONSOR: Stratus Agri-Marketing Inc.
TOTAL CAMPAIGN $75,000-$200,00
Bayer AdFarm Thumper United Farmers
CropScience Campaign of Alberta/
AdFarm (Mud
Month Campaign)
PURPOSE: To increase awareness of the growing issue of 'Group 2'
resistant Kochia and position Thumper as the best product for
control of kochia and Group 2 resistant kochia.
AUDIENCE: Cereal growers and retailers in Western Canada
SPONSOR: Syngenta Crop Protection Canada Inc
TOTAL CAMPAIGN $200,000-$500,000
Bayer AdFarm Raxil T Monsanto Canada
CropScience Campaign Inc./Osborn
& Barr Canada
Corp. (Roundup
Ready Canola)
PURPOSE: To launch Raxil T into the seed treatment market and
brand it as the toughest cereal seed. Seed treatment available.
AUDIENCE: Retailers and cereal growers in Western Canada
SPONSOR: Farmers' Independent Weekly
RADIO ADVERTISEMENT--Single
Bayer Crop AdFarm PUMA 120 Super United Farmers
Science Inc. of Alberta/
AdFarm (UFA
Grande Prairie
Grand Opening
Radio)
PURPOSE: To highlight the flexible and convenient options PUMA
Super provides along with its exceptional control of grassy weeds.
AUDIENCE: Cereal growers in Western Canada
SPONSOR: Bayer CropScience Inc.
RADIO ADVERTISEMENT--Series
Bayer Crop AdFarm Thumper Monsanto Canada
Science Inc. Inc./Osborn &
Barr Canada
Corp. (Roundup
Transorb HC)
PURPOSE: To increase awareness of the growing issue of 'Group 2'
resistant kochia and position Thumper as the best product for
control of kochia and Group 2 resistant kochia.
AUDIENCE: Cereal growers and retailers n Western Canada
SPONSOR: Canadian Broadcast Sales
TELEVISION ADVERTISEMENTS
Becker Adculture Nodulator
Underwood Group Inc.
PURPOSE: To increase the brand awareness of Nodulator as a new
inoculant brand among existing and potential new customers
AUDIENCE: Pea and lentil growers in Saskatchewan and Southern Alberta
SPONSOR: Quarry Integrated Communications
ELECTRONIC MEDIA--Web Design, Outbound
Electronic or Interactive Multi-Media
Farms.com Farms.com/ Agpromote.com DuPont Canada/
AgriFood Sirius Web Labs
Innovations
PURPOSE: To increase awareness of the Farms.com Media innovative
online marketing products and services available to agricultural
advertisers.
AUDIENCE: Agricultural advertisers interested in communicating
wire farmers ranchers and agribusiness clients
SPONSOR: Country Guide
ELECTRONIC MEDIA--Video on CD or DVD
Shur-Gain Productions Guy Transition Western Canada
Lecuyer inc. NR (CD) Farm Progress
Show/In-house
(CD)
PURPOSE: Preparing milk cows for calfing.
SPONSOR: Grainews
DIRECT MARKETING--Single
Farm Credit In-house Quebec Trade Bayer
Canada Show Direct CropScience
Mail Postcard Inc./AdFarm
(Stratego/
Folicur)
PURPOSE: To build Brand awareness n the Quebec market,
generate interest in FCC & encourage
potential customers to visit the FCC booth.
AUDIENCE: Quebec producers who have visited one of
the two trade shows
SPONSOR: AdWest
DIRECT MARKETING--Campaign
ADVERTISER: Arysta LifeScience
AGENCY: Woodruff Sweitzer
PRODUCT: Everest Herbicide Project Clean Field
CERTIFICATE OF MERIT: Merial Canada Inc./Surge
(Eprinex, Anagen J-Vac, Cystorelin and Ivomec)
PURPOSE: To communicate with Western Canadian
wheat growers during a time of year when
they are not used to being communicated
with. To get growers thinking about 'Flush
after Flush' control they nave received with
EVEREST during the year.
AUDIENCE: Western Canadian wheat growers who had
participated in offers in the past
SPONSOR: AdWest
PRODUCT SALES--Single Piece Literature
ADVERTISER: Dow AgroSciences
AGENCY: AdFarm
PRODUCT: Range & Pasture Product Portfolio
CERTIFICATE OF MERIT: Westeel/mf.1 (Grain Storage)
PURPOSE: To be an information fool for Range & Pasture
agents to use with producers and to be a take-
away piece for producers.
AUDIENCE: Cattle ranchers and influencers in the Canadian
cattle industry and Western Canadian Range &
Pasture retail agents
SPONSOR: Pioneer Hi-Bred Limited
MERCHANDISING AIDS--Point of Purchase Materials
United Farmers AdFarm UFA CPSR DuPont
of Alberta Invitation Canada/Ogilvy
(tie) and Poster (Express SG)
PURPOSE: To maintain and enhance customer loyalty. To serve as
an invitation to key customer's from a UFA crop representative
to attend a special customer appreciation curling event
AUDIENCE: UFA members/growers in Alberta production areas of
Spruce Grove, Fort Saskatchewan, Leduc and Drayton Valley
United Farmers AdFarm UFA Paint
of Alberta Promotion POS
(tie)
PURPOSE: To promote UFA's wide selection of paints--
on sale and special offers
AUDIENCE: UFA members and customers
SPONSOR: Agrifinance/AgriCard
ADVERTISING FOR AGRIBUSINESS
AdFarm In-house Agency Woodruff
Promotion Sweitzer/
In-house
(Woodruff
Sweitzer
Stampede
Soiree)
PURPOSE: To utilize the holiday season to Promote the AdFarm
brand values, including relationships, quality fun, passion,
and excellence.
AUDIENCE: AdFarm clients, suppliers, alliances, staff, friends,
families and potential clients
SPONSOR: NK Brand Seeds Syngenta Seeds
PUBLIC RELATIONS--House Organs
Bayer Crop AdFarm Farm Forum Dow Agro
Science Inc. Sciences
Canada/AdFarm
(Range &
Pasture Product
Portfolio)
PURPOSE: To support the information needs of farmers by
addressing current issues and celebrating farming lifestyle.
AUDIENCE: Farmers, influencers, and agriculturalists
SPONSOR: Canadian Wheat Board
PUBLIC RELATIONS--Advertorials
DuPont Canada McCormick Solumax
Company Technology
PURPOSE: To launch and build awareness of new Solumax
soluble granule technology with growers and educate
them about key benefits.
AUDIENCE: Cereal growers in western Canada
SPONSOR: BCG
PUBLIC RELATIONS--Corporate Image Campaign
Canadian In-house Harvesting Canadian
Wheat Board Opportunity Simmental
Brochure Association/
AdFarm (Proud
to be
Simmental)
PURPOSE: To inform the farmer-stakeholders of the future vision
of the farmer controlled board of directors for the organization
and to position the "Harvesting Opportunity" proposal as the
most comprehensive future vision to address the financial and
business needs of farmers in Western Canada.
SPONSOR: DuPont Canada Inc.
EDUCATIONAL MATERIALS--Print
Bayer AdFarm Guide to Grassy Manitoba
CropScience Weeds Canola Growers
Association/BCG
Communications
(MB Canola
Growers Canola
Commodity
Challenge)
PURPOSE: To educate farmers about the most grassy weeds
in Ontario and Quebec by providing them with an easy to
use reference guide.
AUDIENCE: Crop producers in Ontario and Quebec
SPONSOR: Bayer CropScience Inc.
EDUCATIONAL MATERIALS--VHS, CD or DVD Video
DuPont Canada McCormick Solumax Farm Credit
Company Technology Canada/In-house
(Mission
Possible The
FCC Customer
Experience)
PURPOSE: To educate a key target audience about new Solumax
technology--what makes this new technology unique and how it
works.
AUDIENCE: DuPont retailers
SPONSOR: AgriMarketing magazine
CONSUMER DIRECTED CAMPAIGNS--Total Campaign
Horse Racing Y&R
Alberta Horse Racing
PURPOSE: To promote horse racing as entertainment
AUDIENCE: 18-34 year olds--skewing adults 20-24
SPONSOR: Osborn & Barr Canada
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