Best of CAMA 2003.

CANADIAN UPDATE

BEST OF CAMA 2003

ADVERTISER                      AGENCY

Best of Show--Campaign
  Syngenta Crop Protection
    Canada Inc.                 Adculture Group Inc.

Best of Show--Consumer Directed
  Dairy Farmers of Ontario      BBDO Toronto

Best of Show--Public Relations
  RBC Royal Bank                AdFarm

Best of Show--Advertising
  Syngenta Crop Protection
    Canada Inc.                 Adculture Group Inc.

Total Campaign $75,000 or Less
  Schering Plough Animal
    Health & Ayerst
    Veterinary Laboratories     Modus Vivendi Communications

Total Campaign $75,000--$200,000
  Bourgault Tillage Tools       Agrow Communications Inc.

Total Campaign $200,000--$500,000
  Dow AgroSciences Canada
    Inc.                        AdFarm

Print Advertisements--4C, Page
  Arvesta Corporation           AdFarm

Print Advertisements--Multi-Page Units/Inserts
  Bourgault Tillage Tools       Agrow Communications Inc.

Print Advertisements--Series, 4C
  Pioneer Hi-Bred Limited       McCormick Company

Print Advertisements--4C, Less than Page
  AFSC                          Linda Gammon Communications

Print Advertisements--Less than 4C, Less than Page
  United Agri-Products          Heyday Communications

Radio Advertisements
  Toromont Cat                  Radio Adworks/Golden West Radio

Television Advertisements
  Syngenta Crop Protection
    Canada Inc.                 Adculture Group Inc.

Electronic Media--Web Design
  CAMA Manitoba                 Raeber Inc.

Electronic Media--CD ROM
  Conserva Pak                  Phoenix Group

Direct Marketing--Campaign (TIE)
  Monsanto Canada Inc.          Osborn & Barr Canada

Direct Marketing--Campaign (TIE)
  Monsanto Canada Inc.          Strath Communications

Direct Marketing--Single Piece
  Syngenta Crop Protection      Adculture Group Inc.
    Canada, Inc.

Product Sales--Single Piece Literature
  Syngenta Crop Protection      Adculture Group Inc.
    Canada Inc.

Product Sales--Series Literature
  Farm Credit Canada            In-house

Merchandising Aids--Exhibits/Displays
  Bourgault Tillage Tools       Agrow Communications Inc.

Merchandising Aids--Premiums
  United Farmers of Alberta     AdFarm

Outdoor
  Syngenta Crop Protection
    Canada Inc.                 Adculture Group Inc.

Public Relations--Publicity
  Bourgault Tillage Tools       Agrow Communications Inc.

Public Relations--House Organs
  Monsanto Canada Inc.          Redwood Custom Communications Inc.

Public Relations--Corporate Brochures/Annual Reports
  Farm Credit Canada            In-house

Public Relations--Advertorials
  DuPont Canada Agricultural
    Products                    Edelman Public Relations

Public Relations--Issues Management
  Council for Biotechnology
    Information                 BioScience Communications

Public Relations--Corporate Image Campaign
  Farm Credit Canada            In-house

Public Relations--Association Publications
  Canadian Association of
    Agri-Retailers              Issues Ink

Public Relations--Special Events
  Farm Credit Canada            In-house

Educational Materials--Print
  Agricore United               Adculture Group Inc.

Consumer Directed Campaigns--Print
  Ontario Veal Association      MacGregor Marketing Communications Inc.

Consumer Directed Campaigns--Television/Radio
  Dairy Farmers of Ontario      BBDO Toronto

Consumer Directed Campaigns--Sales Support Materials
  Ontario Veal Association      MacGregor Marketing Communications Inc.

Consumer Directed Campaigns--Total Campaign
  Dairy Farmers of Ontario      BBDO Toronto

Advertising for Agribusiness
  Red Rhino                     In-house

Advertising Produced in Canada for Foreign Markets
  Farm Credit Canada            In-house

French Language Marketing--Print Advertisements
  Monsanto Canada Inc.          Adculture Group Inc.

French Language Marketing--Sales Support Materials
Monsanto Canada Inc.            Adculture Group Inc.

French Language Marketing--Public Relations
  Groupe AGECO                  In-house

Consumer Directed Campaigns--Educational Materials
  Ontario Egg Producers         Allard-Johnson Communications

ADVERTISER                      PRODUCT

Best of Show--Campaign
  Syngenta Crop Protection
    Canada Inc.                 Achieve Liquid Herbicide

Best of Show--Consumer Directed
  Dairy Farmers of Ontario      Milk--Tooth

Best of Show--Public Relations
  RBC Royal Bank                Agriculture Business Review

Best of Show--Advertising
  Syngenta Crop Protection
    Canada Inc.                 Achieve Liquid Herbicide

Total Campaign $75,000 or Less
  Schering Plough Animal
    Health & Ayerst
    Veterinary Laboratories     Clinacox

Total Campaign $75,000--$200,000
  Bourgault Tillage Tools       Speed-Loc

Total Campaign $200,000--$500,000
  Dow AgroSciences Canada
    Inc.                        PrePass

Print Advertisements--4C, Page
  Arvesta Corporation           Elevate Fungicide

Print Advertisements--Multi-Page Units/Inserts
  Bourgault Tillage Tools       Speed-Loc

Print Advertisements--Series, 4C
  Pioneer Hi-Bred Limited       Pioneer Brand Corn Seed

Print Advertisements--4C, Less than Page
  AFSC                          Farm Risk Management

Print Advertisements--Less than 4C, Less than Page
  United Agri-Products          Pyrinex

Radio Advertisements
  Toromont Cat                  Challenger Tractors

Television Advertisements
  Syngenta Crop Protection
    Canada Inc.                 Horizon Herbicide

Electronic Media--Web Design
  CAMA Manitoba                 Best of CAMA 2002 Web Site

Electronic Media--CD ROM
  Conserva Pak                  Conserva Pak Seeding Systems

Direct Marketing--Campaign (TIE)
  Monsanto Canada Inc.          Roundup Transorb ROI Offer

Direct Marketing--Campaign (TIE)
  Monsanto Canada Inc.          Keepin' it Clean

Direct Marketing--Single Piece
  Syngenta Crop Protection      Syngenta Partner Program
    Canada, Inc.

Product Sales--Single Piece Literature
  Syngenta Crop Protection      Quick Reference Product Guide
    Canada Inc.

Product Sales--Series Literature
  Farm Credit Canada            FCC Agribusiness Package

Merchandising Aids--Exhibits/Displays
  Bourgault Tillage Tools       Speed-Loc

Merchandising Aids--Premiums
  United Farmers of Alberta     Back Your Beef Bumper Sticker

Outdoor
  Syngenta Crop Protection
    Canada Inc.                 Horizon Herbicide

Public Relations--Publicity
  Bourgault Tillage Tools       Speed-Loc

Public Relations--House Organs
  Monsanto Canada Inc.          Farminc. Magazine

Public Relations--Corporate Brochures/Annual Reports
  Farm Credit Canada            Farm Credit Canada

Public Relations--Advertorials
  DuPont Canada Agricultural
    Products                    DuPont

Public Relations--Issues Management
  Council for Biotechnology
    Information                 Council for Biotechnology Information

Public Relations--Corporate Image Campaign
  Farm Credit Canada            4-H Scholarship Program

Public Relations--Association Publications
  Canadian Association of
    Agri-Retailers              CAAR Communicator

Public Relations--Special Events
  Farm Credit Canada            Farm Progress Show 2003--
                                  Customer Appreciation Event
Educational Materials--Print
  Agricore United               Insect Scouting and Control

Consumer Directed Campaigns--Print
  Ontario Veal Association      Ontario Veal

Consumer Directed Campaigns--Television/Radio
  Dairy Farmers of Ontario      Milk--The Team

Consumer Directed Campaigns--Sales Support Materials
  Ontario Veal Association      Veal

Consumer Directed Campaigns--Total Campaign
  Dairy Farmers of Ontario      Chocolate Milk

Advertising for Agribusiness
  Red Rhino                     Red Rhino Communications

Advertising Produced in Canada for Foreign Markets
  Farm Credit Canada            Dutch Attraction Brochure

French Language Marketing--Print Advertisements
  Monsanto Canada Inc.          DEKALB Brand Corn Hybrids

French Language Marketing--Sales Support Materials
Monsanto Canada Inc.            DEKALB Brand Corn Hybrids
                                  and Soybeans
French Language Marketing--Public Relations
  Groupe AGECO                  Groupe AGECO

Consumer Directed Campaigns--Educational Materials
  Ontario Egg Producers         Eggs