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Best of British Excellence.


Business Editors/Travel & Tourism Writers

MIAMI--(BUSINESS WIRE)--Sept. 24, 2002

Luxury British Retail and Travel Companies Partner with Lifestyle

Magazine, Departures, to Offer Exclusive Experiences and to Spur

Business in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and the U.K.

Best of British Excellence, a promotion supporting British luxury brands in the U.S. and tourism to the U.K., will launch at the end of this month. This program was developed in conjunction with American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Publishing Corporation's Departures Magazine, distributed to American Express Platinum and Centurion Card “Black card” redirects here. For other uses, see Black card (disambiguation).

The Centurion Card, popularly known as the Black Card, is American Express' most exclusive charge card.
 members. Departures has devoted their entire October issue to the U.K., recognizing Britain as their number one international destination.

Top British retailers in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 will be offering exclusive shopping opportunities throughout October, while British partners in the U.K. will be providing a full range of special experiences to Britain-bound U.S. travelers over the next six months.

This program follows the successful UKwithNY festival, a celebration of the strong relationship between the U.S. and the UK, which took place last October in New York City. Serving as an extension of last year's event, Best of British Excellence has gained the support of The British Consul General consul general
n. pl. consuls general Abbr. CG
A consul of the highest rank serving at a principal location and usually responsible for other consular offices within a country.
, The British Tourist Authority, British American British Americans are Americans whose ancestry stems, either wholly or in part, from one of the four constituent nations of the United Kingdom. The term is seldom used by people to refer to themselves (less than 1% chose it in the 2000 census), and is used primarily as a  Business Inc., American Express Publishing and a collection of other committed partners.

During an official visit to the U.S.A., HRH HRH
abbr.
Her (or His) Royal Highness


HRH Her (or His) Royal Highness

HRH abbr (= His (or Her) Royal Highness) → S.A.R.
 The Duke of York
For the nursery rhyme see The Grand Old Duke of York.


The title Duke of York is a title of nobility in the British peerage. Since the 15th century, it has, when granted, been usually given to the second son of the British monarch.
 will host a special reception on September 25th to officially launch Best of British Excellence.

One of the main highlights of the program will be a special shopping evening in New York, hosted by four luxury British retailers including Asprey, Alfred Dunhill, Holland & Holland, and John Lobb. This is part of the month-long retail promotion to include a gift with purchase program and various events and exhibits within the stores. The Peninsula Hotel will be hosting British afternoon teas later in the month.

Best of British Excellence also has an entertainment component. The Cafe Carlyle will "become British" from October 9th - 12th. They will host the U.S. debut of the OperaBabes, two young female singers who have topped the classical charts in the U.K. for three months.

In addition, the U.S. promotion includes a British luxury sweepstakes and a chance to win five major prizes designed to generate travel to Britain.

The international component of Best of British Excellence is aimed at stimulating travel into the U.K. for the six-month period of October 2002 through March 2003. During this time, American Express Platinum and Centurion Card Members who book travel to the U.K. through American Express Platinum Travel Service or Centurion Travel Service, will receive a range of thirty different exclusive experiences to enjoy at participating luxury retail and travel partners in Britain. A sampling of the experiences include, a private tour through the wine cellars of The Gleneagles Hotel The Gleneagles Hotel is a luxury hotel near Auchterarder, Perth and Kinross, Scotland. Opened in 1924 by the former Caledonian Railway, it has remained famous for its world class golf courses, including the PGA Centenary Course designed by Jack Nicklaus.  in Scotland; a glass of champagne and a chance to win a (pound)5,000 bracelet while shopping at Asprey in London; and complimentary membership to the Ritz casino in London.

During the month of October, a number of other events are taking place in New York, reflecting excellence in the British culture. Sir Edward George of the Bank of England Bank of England, central bank and note-issuing institution of Great Britain. Popularly known as the Old Lady of Threadneedle Street, its main office stands on the street of that name in London.  will be speaking on October 1st at the British American Business Inc. As part of their USA Tour, students of the Purcell School The Purcell School is a specialist music school for school-age children, located in Hertfordshire, England. External links
  • Purcell School
 of London will perform at The Mannes College of Music Mannes College The New School For Music is a music conservatory located in New York City, on the Upper West Side of Manhattan. Mannes is considered one of the leading music conservatories internationally, unique in its small size and rigorous musicianship training.  on October 22nd. The London Symphony Orchestra The London Symphony Orchestra (LSO) is one of the major orchestras of the United Kingdom. Since 1982, the LSO has been based in London's Barbican Centre. History  will have a concert at The Peninsula Hotel on October 28th and 29th. Between October 18th and 28th, the "Transatlantic Express" celebrates creative thought from Liverpool and Manchester to New York. The event brings artists and creatives from the Northwest of England to play at The Plant Bar, APT and Filter 14 in New York City. For details on this promotion and the schedule, visit http://www.transatlanticexpress.co.uk.

Strategic Vision, a boutique international marketing and communications firm, is the organizer of both UKwithNY and Best of British Excellence. The company specializes in raising profile and increasing revenue for organizations in the travel, leisure and luxury sectors.

American Express Publishing is the leading publisher of luxury lifestyle magazines. Departures, Travel + Leisure, Food & Wine, T&L Golf, and Travel + Leisure Family magazines are part of the American Express Publishing Corporation, a subsidiary of the American Express Company managed by Time, Inc. under the terms of an agreement signed in March 1993. The company also publishes SkyGuide and a variety of cooking, travel, wine, time management, and financial books and products, plus a custom publishing group.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1U2NY
Date:Sep 24, 2002
Words:760
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