Best in show: Czech C&W.The Cushman & Wakefield Czech office has been named Best Brand in Practice in Central and Eastern Europe The term "Central and Eastern Europe" came into wide spread use, replacing "Eastern bloc", to describe former Communist countries in Europe, after the collapse of the Iron Curtain in 1989/90. 2003 by the London-based Professional Marketing Forum. The award was created and sponsored by the central and eastern European center of the PM Forum (PR Forum CEE cee n. The letter c. ) in recognition of a marketing-oriented professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm in the region. Cushman & Wakefield is the first real estate firm to win the award, which is open to all professional services firms in the central and eastern European region. The award was presented to Jonathan Hallett, managing partner of Cushman & Wakefield Prague, and Jane Petrie, marketing manager of Cushman & Wakefield in the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. and Hungary, at an official awards ceremony in Prague's Grand Hotel Bohemia Bohemia, Czech Čechy, historic region (20,368 sq mi/52,753 sq km) and former kingdom, in W and central Czech Republic. Bohemia is bounded by Austria in the southeast, by Germany in the west and northwest, by Poland in the north and northeast, and by . Richard Chaplin, global founder and chairman of the Professional Marketing Forum said: Cushman & Wakefield won because they have proved that being distinctive, relevant to clients, coherent and adding value makes for a better business as well as a strong brand." He also highlighted the positive feedback received from Cushman & Wakefield clients, as well as their focus on staff development. "They understand that aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. values requires training staff in how to be recognized as trusted and innovative business partners. They have high staff retention, because they understand the importance of listening to their marketing professionals. Our congratulations go to the whole team." Thanking the judges for the award on behalf of his team of 44 professionals, Mr. Hallett, said: "The strength of our brand and our people is what keeps our Czech practice growing year after year in terms of client base and profile. This coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. award underlines that in the 10 years that we have operated in this market, we have succeeded in developing excellent long-term partnerships with our clients as well as nurturing a committed team of creative professionals." "We are delighted to receive this award," said Ms. Petrie. "It underlines the efforts we make locally as well as globally. As a firm, we take pride in being the trusted and innovative business partner of all our clients. Our brand is invaluable in developing our business in all the countries in which we operate." |
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