Best in Show 2004 PRSA Compass Awards Honors 52 Public Relations Programs & Projects; Mary Lou Thiercof Receives Public Service Award.OAKLAND, Calif. -- The Northern California Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ), comprised of the Oakland/Eastbay PRSA, SF PRSA and Silicon Valley PRSA, last week recognized 53 public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most programs and projects as winners in the Best In Show 2004 Compass Awards Competition. Also, by special nomination, Mary Lou Thiercof, President of Oakland-based Working Images, received the Compass Award for Public Service. The public relations programs which received Compass Awards were: --Ketchum Public Relations for Starbucks and Duetto Visa product launch --Graham Associates, Inc. for Hotel Hana Maui --Fern Tiger Associates for Maui Econ Development Community Relations --Providian Corporate Communications for Internal Communications --Steve Hill Strategic PR for ABAG's Sewer Smart Public Service Program --The Hoffman Agency for IPASS IPASS Improved Point Analysis Support System Multicultural Communications --Contra Costa Mosquito & Vector Control Dist. West Nile Virus West Nile virus, microorganism and the infection resulting from it, which typically produces no symptoms or a flulike condition. The virus is a flavivirus and is related to a number of viruses that cause encephalitis. Campaign --Fern Tiger Associates for Alameda County Girl Scouts Issues --Chiron Corporation for Crisis Communications, Animal Rights Activism The public relations programs that received Merit Awards included: --The Hoffman Agency for Sony consumer publication placement --The Hoffman Agency for Philips Semiconductors media mindshare --ROI Communications, Inc. for Adobe Internal Communications Program --PepperCom, Inc. for The Doctor's Company Public Service Program --Panache Communications for International Technology Univ., Multicultural Comm. --Edelman for USB Flash Drive Alliance
The 'USB Flash Drive Alliance', founded in December 2003 by Samsung, Lexar Media, Kingston Technology and others, is a group of companies promoting the use of USB flash drives (also called , Integrated Communications --The Hoffman Agency for Rambus, Crisis Communications Project category winners of the Compass Awards were: --Ketchum for Clorox Bleach Pen, Consumer Product Marketing --Graham Associates, Inc., for Hotel Hana, Consumer Services Marketing --Working Images for Archstone Consulting, Business to Business (B-B) Marketing --Allison & Partners, Precious Cheese, Parisi O'Brien, Special Events less than 7 days --Porter Novelli for McAfee, Special Events greater than 7 days --AMB Property Corporation for the 2003 AMB AMB Ambient AMB Ambassador AMB Amber AMB Ambulance AMB Associação Médica Brasileira (Brazil) AMB Ambulatory AMB Advanced Memory Buffer (FBDIMM control unit on DRAM) Annual Report --Contra Costa Water District for the 2003 CCWD CCWD Contra Costa Water District (California) CCWD Calaveras County Water District (California) Annual Report --Union Bank of CA for Community Connections, 2-color newsletter --Wong & Murray, Inc., for StanCOG PaceSetter, 2-color newsletter --Kaiser Permanente for Integrated Newsletter, 3-more color --Union Bank of CA for Connect, Internal Magazine --Gunney Orchestrated Marketing Comm for WOW! Brochure --Union Bank of CA for streetwise street·wise adj. Having the shrewd awareness, experience, and resourcefulness needed for survival in a difficult, often dangerous urban environment. , Feature Story --Kohnke Communications for Logitech 2003 Buyers Guide, Media Relations --Graham Associates, Inc., for Hotel Hana Maui, Media Relations --Blanc & Otus Public Relations for Tacit Knowledge Sys, B-B Media Relations --The Hoffman Agency for Philips Semiconductors, B-B Media Relations --Wong & Murray, Inc., for Moving Arts Dance, Media Relations --Lawrence Livermore National Laboratory, Homeland Security Press Kit --Working Images & Michael Mejia Photography for Pixar Publicity Photo --Beyond Pix Communications for Sharper Image Video News Release --Lawrence Livermore National Laboratory for Edward Teller, Video Program --Beyond Pix Communications for Hong Kong, eBay Video Program --Beyond Pix Communications for Yahoo! Video Program --The Hoffman Agency for Dolby, Interactive Communications --Engage PR for Airespace, Editorial/Op-Ed Columns Merit Awards winners in the project category included: --Torme Lauricella for Walnut Marketing Board The Walnut Marketing Board was established in 1933 to represent the walnut growers and handlers of California. The Board is funded by mandatory assessments of the handlers. The WMB is governed by a Federal Walnut Marketing Order. --Bodega Bay Lodge & Spa, Special Events greater than 7 days --Union Bank of CA for re*connect, 2-color newsletter --The Hoffman Agency for Forward Solutions, Media Relations --The Hoffman Agency for Sony DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , Media Relations --San Jose Medical Center for Nursing Shortage, Media Relations --Panache Communications for Techtel Corp., B-B Media Relations --Graham Associates, Inc.,, for Carmel-by-the-Sea, Media Relations --Beyond Pix Communications for Blind Babies Foundation Video Program --Cisco Systems, Inc., for webinnovations@cisco.com, Web Sites --Panache Communications for Panache, Editorial Op-Ed Columns In her introduction of Mary Lou Thiercof as the recipient of the Compass Award for Public Service, Roberta Wong Murray, Fellow PRSA, APR APR See: Annual Percentage Rate , described Thiercof's 20-plus years of pro bono public relations work for such community organizations as the Wheel of Life Program for the elderly in Alameda; the Media Academy at Fremont High School Fremont High School can refer to:
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