Best business city in Latin America: Sao Paulo.Despite its massive size and its infamous traffic, LATIN TRADE Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Similar to Forbes and Fortune Magazine in coverage, the magazine was founded in 1993 and now publishes 87,000 copies 1 each month in Spanish, Portuguese, and English. readers say San Paulo reigns when it comes to doing business. For the second year in a row, Brazil's largest metropolis nabbed the title--despite formidable competition from rival Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi . Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. to the LATIN TRADE poll gave multiple reasons for the choice, repeatedly citing its dynamic business landscape and its excellent infrastructure. "It's the business center for Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and it's vital for Mereosur negotiations:' wrote one reader. The range and number of hotels and restaurants, the transportation systems and the cutting-edge technology in the city were also cited, as was Silo silo, watertight and airtight structure for making and storing silage. Silos vary in form from a covered pit, such as was used by the early Romans, to the modern storage tower, dating from the 19th cent. Paulo's role not only as Brazil's financial capital, but also as the financial heart of the whole region. Brazil's huge market potential, economic growth and its position as the Latin American headquarters for numerous multinationals were other factors. Nearly 60% of Brazil's business takes place in Sao Paulo, the country's industrial capital, and its 18 million residents represent a powerful consumer base. Our readers described paulinos, as residents of the city are known, as professional, forward thinking, serious and efficient at business. Survey respondents also pointed out the hospitality of Sao Paulo residents, as well as the city's lively cultural scene. "[Sao Paulo] offers everything, like New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of or Chicago, but with a Brazilian flavor," wrote a reader. |
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