Best Western International Implements THINKologies' ePortcard To Receive Real-Time Input from Guests.Business Editors ATLANTA--(BUSINESS WIRE)--Jan. 17, 2001 Best Western International, Inc., based in Phoenix, Ariz., is engaging THINKologies to implement the testing of a customized Guest ePortcard(SM) to enhance relationships with its guests who visit their nearly 2,300 North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. properties each year. In support of Best Western's solid commitment to quality, service and value, the Guest ePortcard(SM) will provide a customized dialogue engine between Best Western and its guests, creating a continuous flow of information. The customized platform is currently in development and will launch on March 1 in a beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the of 125 hotels nationwide. "We are honored to partner with leading hotel brand in the world," said John Russell John Russell may refer to:
THINKologies will develop a platform that incorporates multiple channels of communication for guests, including an interactive voice response (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ) and the Internet via Best Western Web site and a customized URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . The ePortcard(SM) will compile the data from these sources, and produce integrated reports for Best Western corporate staff and the member hotels. "A positive guest experience is critical to the continued success of the Best Western brand," said Jim Evans James Bremond Evans (born November 5 1946 in Longview, Texas) is a former umpire in Major League Baseball who worked in the American League from 1971 to 1999. He now operates one of baseball's two major umpiring schools. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Best Western International, Inc. "As a hotel company that has been welcoming guests for more than half a century, guest feedback is an important tool toward achieving higher consistency in our service standards." Evans went on to say that through THINKologies' technology, Best Western hotel members will benefit from real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. capture and the ability to establish new service benchmarks. About THINKologies THINKologies is a business-to-business company combining thinking and technology to answer the elusive questions of business. THINKologies' product, ePortcard, is a dialogue engine that connects companies with stakeholders-customers, employees, and business partners. To learn more visit www.thinkologies.com. About Best Western Best Western is the world's largest hotel brand with nearly 4,100 hotels in 83 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its member hotels. For more information, please visit www.bestwestern.com. |
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