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Best Western International Expansion in China on Fast Track.


William William, crown prince of Germany
William or Frederick William, 1882–1951, crown prince of Germany, son of William II. In World War I he commanded (1914) an army on the Western Front and was nominal commander in the German attack
 Dong, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Best Western China Company Ltd., Driving Global Brand's Expansion

BEIJING -- Best Western International, Inc. today announced its accelerated growth plan for China under the leadership of William Dong, president and CEO of Best Western China Company Ltd. The company currently has 17 hotels in China with 12 formal agreements for new development in place, making Best Western the fastest-growing hotel company in the nation.

"Best Western's worldwide distribution and internationally recognized brand are the primary reasons developers are attracted to this successful global brand," says William Dong. "The flexibility of Best Western's business model is attractive to developers and is the catalyst for the brand's rapid expansion in China and throughout Asia. We offer superior distribution, sales & marketing, operations support and reservations service. We also allow owners the flexibility to run their hotels they way they prefer and we don't require them to report revenues or show us financial statements. All of these advantages open the door for rapid expansion."

"China is the fourth-largest business travel market in the world and the opportunities for Best Western's expansion are tremendous," said David Kong, president and CEO of U.S.-based Best Western International. "The key to our development strategy is to engage people from the region who have the business relationships and market familiarity. William Dong has Đông Hà   is the capital town of Quang Tri Province, Vietnam. It is located at around .  impeccable im·pec·ca·ble  
adj.
1. Having no flaws; perfect. See Synonyms at perfect.

2. Incapable of sin or wrongdoing.



[Latin impecc
 credentials CREDENTIALS, international law. The instruments which authorize and establish a public minister in his character with the state or prince to whom they are addressed. If the state or prince receive the minister, he can be received only in the quality attributed to him in his credentials.  as China's former foreign affairs foreign affairs
pl.n.
Affairs concerning international relations and national interests in foreign countries.
 officer and brings a wealth of experience in hotel development making him an excellent choice to oversee Best Western's expansion here."

Best Western's focus for growth includes: Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. , Beijing, Guangzhou, Xian, Nanjing, Kunming, the Pearl and Yangzi River Deltas A delta is a landform where the mouth of a river flows into an ocean, sea, desert, estuary, lake or another river. It builds up sediment outwards into the flat area which the river's flow encounters (as a deltaic deposit  and Baohai Bay. The company expects to have 60 hotels offering 10,000 rooms by 2009. All hotels will be top-rated properties at the four- and five-star level serving the needs of both business and leisure travelers.

About Best Western International

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN[R] with more than 4,200 hotels in 80 countries. The hotel company is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides worldwide marketing, reservations and operational support to its members. For more information, please visit www.bestwestern.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9CHIN
Date:Nov 16, 2006
Words:365
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