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Best Western & China Southern Announce New Frequent Flyer Program Partnership; Sky Pearl Club Largest FFP in China, with More Than Two Million Members.


GUANGZHOU, China -- China Southern Airlines China Southern Airlines (中国南方航空公司) (SEHK: 1055, NYSE: ZNH) is an airline based in Guangzhou in the Guangdong province of the People's Republic of China.  (NYSE NYSE

See: New York Stock Exchange
:ZNH ZNH Zora Neale Hurston (author and anthropologist, 1891-1960) )(HKSE HKSE Hong Kong Stock Exchange :1055) -- www.cs-air.com/en -- the largest airline in The People's Republic People's Republic
n.
A political organization founded and controlled by a national Communist party.
 of China is pleased to announce that its Sky Pearl Club frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  program is partnering with Best Western International. The announcement was made at the official signing ceremony A signing ceremony is a ceremony in which a bill passed by a legislature is signed (approved) by an executive, thus becoming a law.

Modern-day signing ceremonies are derived from ceremonies that occurred when the British monarch gave Royal Assent to acts of Parliament.
 here in Guangzhou.

"China Southern Airlines' Sky Pearl Club is proud to begin its partnership with Best Western, the largest hotel group in the world under its sole brand name," said Mr. Li Kun, Vice President, China Southern Airlines.

The Sky Pearl Club is the largest frequent flyer program in China, with more than 2 million members. Approximately 700 people join the Sky Pearl Club every day. Best Western's guest loyalty program, Gold Crown Club International, has approximately 4 million members worldwide and offers one of the most generous reward structures in the lodging industry.

"China Southern Airlines, as the preeminent air carrier of The People's Republic of China, is a great strategic fit for our global hotel chain," said Mr. David Kong, Executive Vice President, International Operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . "As both Best Western and China Southern Airlines continue their steady expansion throughout Asia and the world, members of both guest loyalty programs will benefit from the synergies created by this partnership."

Mr. Li added that Sky Pearl Club members who stay at any of 4,100 Best Western participating hotels worldwide can earn 400 bonus kilometers, as well as enjoy the wonderful Best Western hospitality and value.

Best Western hotels in China include:
Best Western Premier Beijing       Best Western Hangzhou
Best Western Premier Changchun     Best Western Hotel Sun Sun
 Grand Hotel
Best Western Premier Xiamen        Best Western Rosedale on the Park
 Central Hotel
Best Western Premier Mayflowers    Best Western Harbour View Dalian
 Hotel Wuhan
Best Western Shenzhen Felicity     Best Western Oriental Premier Xian
 Hotel
Best Western Qingdao Kilin Crown   Best Western Yangzhou Laihetai
 Hotel


Best Western International -- www.bestwestern.com -- is THE WORLD'S LARGEST HOTEL CHAIN(R), with more than 4,100 hotels in 81 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. In 2003, Gold Crown Club International was rated Inside Flyer magazine's "Loyalty Program to Watch."

The largest airline in The People's Republic of China for the past 25 years, China Southern Airlines -- www.cs-air.com/en -- connects more than 80 cities around the globe. Major business and vacation destinations served in China include: Beijing, Chengdu, Guangzhou, Guilin, Hong Kong, Kunming, Shanghai, Shenzhen and Wuhan, as well as international service, including: Amsterdam, Bangkok, Fukuoka, Hanoi, Ho Chi Minh City Ho Chi Minh City, formerly Saigon, city (1997 pop. 5,250,000), on the right bank of the Saigon River, a tributary of the Dong Nai, Vietnam. , Islamabad, Kuala Lumpur, Jakarta, Los Angeles, Manila, Melbourne, Moscow, Osaka, Penang, Phnom Penh, Seoul, Singapore, Sydney and Tokyo.

For China Southern Airlines reservations and information, please contact your local travel agent.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 23, 2004
Words:466
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