Best Software Selects Duffey Communications to Drive New Brand Awareness Campaign.ATLANTA--(BUSINESS WIRE)--Dec. 1, 1999-- Duffey Named Agency of Record for Leading Best-of-Breed Solutions Provider Duffey Communications, one of the nation's top independent communications firms, announced today the addition of Best Software, Inc. (Nasdaq: BEST), the leading provider of corporate resource management solutions, to its technology practice. The company has tapped Duffey Communications to develop and implement a strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. program to help build the Best Software brand. Best Software, founded in 1982, develops solutions which enable organizations to optimize their workforce, fixed assets fixed assets npl → activo sg fijo fixed assets npl → immobilisations fpl fixed assets fix npl → and planning and budgeting processes. The company, with more than 50,000 customers worldwide and offices in the U.S., Canada and Europe, offers scalable, cost-effective solutions which complement core financial management systems and support the full spectrum of Microsoft platforms, including Windows(R) 95, Windows(R) 98, Windows(R) NT and BackOffice(R). Best Software's industry-leading products for mid-sized companies include Abra Suite(R) for HR and payroll management and the FAS family of fixed asset management solutions. Best! Imperativ Asset Accounting(TM), Web-native, award-winning Best! Imperativ HRMS HRMS Human Resource Management System HRMS High Resolution Microwave Survey (SETI, Project Phoenix) HRMS High Resolution Mass Spectroscopy HRMS High Resolution Molecular Spectroscopy HRMS Human Resources Management Specialist (TM) and Best! Imperativ Active Planner(TM) provide more robust, full-featured solutions for small enterprises. "Best Software product suites already have an excellent reputation within their distinct markets," explained Micky Long, Duffey's vice president of technology marketing. "We are thrilled to be working with Best to develop a communications strategy that raises widespread awareness of the depth and scope of offerings that make the company a true "best-of-breed" solutions provider." With the addition of Best Software, Duffey Communications continues to enhance its position as a leader in technology marketing. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the U.S. Council of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firms, Duffey Communications' technology practice is ranked among the Top 50 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Inside PR magazine ranks Duffey as one of the nation's 12 HOT Creative Firms, Top 10 New Media Pioneers and Best Strategic Counseling Firms. With offices in Atlanta, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Washington, D.C., Duffey Communications is noted as one of the Top 100 Public Relations Firms in the United States. Overall, the firm has received more than 300 national and international awards, including several Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. awards--the highest honor for public relations service. Visit Duffey Communications on the World Wide Web at http://www.duffey.com. |
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