Best Software Promotes Elaine Kelly To Vice President of Marketing.RESTON, Va.--(BUSINESS WIRE)--Oct. 29, 1996--Best Software, Inc. has announced the promotion of Elaine Kelly to Vice President of Marketing. Kelly will have responsibility for the company's marketing activities, spanning all product lines, including the FAS line of fixed asset products and the Abra line of human resource and payroll products. Her responsibilities will include demand development, all facets of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and customer marketing. Kelly most recently directed public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising, direct mail and customer marketing programs for the FAS and Abra product lines. She was hired by Best Software in 1990 as Marketing Manager for the Tax Division. In 1993, Kelly was promoted to Director of Marketing for the Tax and Accounting Products Group. "Elaine has developed our marketing department and programs to be among the best in the industry -- she is a tremendous asset to the senior management team," said Tim Davenport Davenport, city (1990 pop. 95,333), seat of Scott co., E central Iowa, on the Mississippi River; inc. 1836. Bridges connect it with the Illinois cities of Rock Island and Moline; the three communities and neighboring Bettendorf, Iowa, are known as the Quad Cities. , chief executive office of Best Software. "Her expertise in managing marketing efforts for leading-edge technologies will directly contribute to our goals of reaching new customers and marketing new products better than anyone else in the industry." Prior to joining Best Software, Kelly was Marketing Manager for Netron, Inc., a computer automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. software engineering (CASE) tool development in Toronto, Ontario, Canada. She is a graduate of the University of Waterloo The University of Waterloo (also referred to as UW, UWaterloo, or Waterloo) is a medium-sized research-intensive public university in the city of Waterloo, Ontario, Canada. The school was founded in 1957. in Ontario, Canada. Founded in 1982, Best Software, Inc. is the leading publisher of award-winning PC software that manages fixed assets fixed assets npl → activo sg fijo fixed assets npl → immobilisations fpl fixed assets fix npl → , human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and payroll for medium-sized companies. Products include FAS(TM) for Windows(TM), the fastest-selling fixed asset management system; FASTrack(TM), the fixed asset tracking and inventory system using bar code technology; and the market-leading Abra(R) line of human resources and payroll solutions. CONTACT: Best Software, Inc. Susan Lee, 703/709-5200 x3277 Internet: susan_lee@bestsoftware.com or Baron, McDonald & Wells Donna Shelton, 770/492-0373 Internet: dshelton@bmwpr.com |
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