Best Power marketing communications campaign selected a winner in Channel Branding Competition.

NECEDAH, Wis.--(BUSINESS WIRE)--Sept. 19, 1996--Channel Group of CMP Media Inc. has selected Best Power as one of four winners in its 1996 Branding Competition. Best Power received the Bronze Award (Vendor Category) in recognition of its reseller recruitment communications campaign launched in January of 1996.

Using the theme, "Make your life a little simpler," the multiple integrated promotions focus on how Best Power, worldwide manufacturer of uninterruptible power systems (UPSs), makes it simpler for resellers to sell power protection by offering training, co-op marketing support, discount pricing, open sourcing, and enhanced product availability.

The Channel Branding Competition was part of the Channel Group's year-long "Technology Sells" campaign, designed to acknowledge and celebrate the critical role resellers and retailers play in the information technology (IT) market. The competition honored integrated marketing communications programs that recognize this critical role.

Winners were announced at the recent Breakaway Xchange Conference in Orlando, FL, co-sponsored by CompTIA and the Channel Group. Hundreds of resellers, retailers, vendors and distributors attended the session.

Best Power is a leading manufacturer of uninterruptible power systems which protect computers, information networks, and other critical systems from power-line disturbances. Best Power is a unit of General Signal Corporation, a leading worldwide manufacturer of products for the process control, electrical control and industrial technology industries.

NOTE TO EDITORS: The E-mail address below contains an "at"

sign, between "larry.bobrowski" and "bestpower.gensig.com".

This symbol may not appear properly in some systems.

CONTACT: Best Power, Necedah

Larry Bobrowski: Phone: [phone], ext. 5632

Fax: [phone]

E-mail: [e-mail]